Is your brand ready for the social web

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Is your brand ready for the social web

  1. 1. (picture source: Flickr: dullhunkIs your brand ready for thesocial web? Ray Algar Nov 2010
  2. 2. Who hereis using…
  3. 3. How often do you update your networks?
  4. 4. Our storybegins here…
  5. 5. Before the web
  6. 6. Interruptionmarketing
  7. 7. Buy some adsMake some profit Interrupt a few people(hopefully) Make some sales
  8. 8. 13
  9. 9. Early web harnessedby business
  10. 10. 2003 – The webbecomes social
  11. 11. Shift fromconsuming to producing
  12. 12. The web becomes ‘social’and conversational
  13. 13. Collaborative web
  14. 14. It connects consumers in unprecedented ways
  15. 15. Network effect www.oreilly.de
  16. 16. 24
  17. 17. 25
  18. 18. 26
  19. 19. How many people have watched this video?
  20. 20. 37
  21. 21. How many people have watched this video?
  22. 22. How manycomments?
  23. 23. 31,458
  24. 24. Building“Google juice”
  25. 25. Where does thesocial web fit into our long-term strategy?
  26. 26. Identify and nurture relevantonline communities
  27. 27. Enable stakeholdersto collaborate
  28. 28. Be authentic
  29. 29. Be proactive
  30. 30. Think distributed
  31. 31. Do what we do best andlink to the rest!
  32. 32. Be relevant, interesting andvaluable to your audience
  33. 33. Thank youinsight@oxygen-consulting.co.uktwitter.com/RayAlgaruk.linkedin.com/in/rayalgarwww.oxygen-blog.blogspot.com

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