Dare to make your marketing activities both more effective and efficient by focusing on high-value accounts and customizing your approach for each. Discover where to get started in an account-based marketing approach and how to deliver audience-specific videos. How to deliver audience-specific videos.

1. #VYwebinar
How to Deliver Personalized
Buyer Experiences with Video
SEPTEMBER 3, 2015

2. Rachel Balik
Product Marketing Manager
Demand Base
Jon Spenceley
Marketing Manager
Vidyard
Today’s Speakers
#VYwebinar

3. Agenda
#VYwebinar
! Why ABM?
! Developing an ABM strategy
! Building a target account list
! The benefit of ABM personalization strategy
! Creating personalized video

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*B2B Content Marketing: 2014 Benchmarks, Budgets and Trends –CMI and MarketingProfs
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44. #VYwebinar
Questions?
SEPTEMBER 3, 2015