This document discusses the structure and planning of a pay-per-click (PPC) campaign. It recommends organizing campaigns into ad groups of no more than 50 keywords each. It also provides guidance on keyword research, matching strategies, creative development, and budgeting/bidding strategies. The goal is to maximize reach and visibility while maintaining quality scores and staying within budget.
1. The document discusses Behavior-Driven Development (BDD) on the Java Virtual Machine (JVM).
2. BDD involves defining features in terms of business value and goals, exploring them using examples and scenarios, and automating tests. This ensures only valuable features are built and there is good communication between teams.
3. BDD frameworks originally developed for Java, like Cucumber, have now been ported to the JVM so the BDD approach can be used with JVM languages like Groovy. This allows defining features and scenarios in a business-readable format that also automates testing.
Behavior-driven development (BDD) is an increasingly popular variation on test-driven development, which helps developers think more in terms of “executable specifications” than in terms of conventional tests. There are dozens of BDD tools for the JVM out there—how do you know what to use and when? This presentation covers the various BDD tools available for Java developers, in both Java and other JVM languages. It looks at the pros and cons of each tool, so you can learn which might be best suited for your team. Finally, you will discover the relationship between behavior-driven development and automated acceptance testing and why you probably need both.
This document discusses the benefits of advanced keyword modeling. It provides examples of companies that saw increased revenue through better keyword targeting and optimization. These include a large electronics retailer finding traffic for end-of-life products, a UK travel site matching keywords to top ranking pages, and an ecommerce site optimizing paid and organic performance. The document discusses how keyword modeling can help understand searcher needs and intent to identify new products/services, influence content, and optimize paid search and SEO. It provides examples of keyword segmentation, mapping keywords to actions and pages to improve performance. Overall, the document promotes the business value of advanced keyword research and modeling techniques.
This document provides an introduction to Google AdWords, including how to set up an effective AdWords structure and campaign. It discusses how to choose relevant keywords, write compelling ads, and optimize ads for quality score and ad ranking. Key points covered include using the keyword tool, applying the "Goldilocks principle" to keywords, writing ads with calls to action, and experimenting with ad variations to improve performance. The goal is to help new advertisers get started effectively with Google AdWords.
Boca chamber ppc and analytics joe laratroBocaChamber
This document provides an overview of Google AdWords, Google's online advertising program. It explains that with AdWords, advertisers can display ads on Google Search and on websites in the Google Display Network. Advertisers select keywords and bids to determine where and how their ads are shown. The document reviews how ad positions are determined through an auction based on bids and quality scores. It also discusses account and campaign structure best practices to effectively target ads.
Quality Score is an important metric in Google Adwords that influences ad position, pricing and eligibility, with a higher score achieving better positions and lower costs; it is designed to match relevant ads to user needs for a positive experience and advertising success; advertisers can improve their Quality Score by ensuring keyword and ad relevance, high click-through rates, optimized landing pages, and sufficient keyword impressions and clicks over time.
Islamic Relief is a humanitarian organization established in 1984 that is present in over 40 countries. It uses search advertising and other digital tools like YouTube and display ads to efficiently connect with donors and raise funds, especially during emergencies. Data from Google Analytics and AdWords helps Islamic Relief understand donors and optimize campaigns, leading to a 300% increase in brand searches. Close collaboration between Islamic Relief and Google provides real-time insights that improve outcomes.
An Analysis of the Top Construction Industry BlogsKayley Bright
The document analyzes and compares the construction industry blogs of 5 UK companies: BAM Construct, Carillion, Interserve Construction, Kier Group, and Costain. It evaluates the location, layout, blogging strategy, and use of call-to-actions for each blog. The conclusion provides recommendations for construction industry blogs, including making the blog easy to find, using visual elements, regular posting, internal linking, call-to-actions, and providing valuable industry-focused content instead of solely self-promotional writing.
1. The document discusses Behavior-Driven Development (BDD) on the Java Virtual Machine (JVM).
2. BDD involves defining features in terms of business value and goals, exploring them using examples and scenarios, and automating tests. This ensures only valuable features are built and there is good communication between teams.
3. BDD frameworks originally developed for Java, like Cucumber, have now been ported to the JVM so the BDD approach can be used with JVM languages like Groovy. This allows defining features and scenarios in a business-readable format that also automates testing.
Behavior-driven development (BDD) is an increasingly popular variation on test-driven development, which helps developers think more in terms of “executable specifications” than in terms of conventional tests. There are dozens of BDD tools for the JVM out there—how do you know what to use and when? This presentation covers the various BDD tools available for Java developers, in both Java and other JVM languages. It looks at the pros and cons of each tool, so you can learn which might be best suited for your team. Finally, you will discover the relationship between behavior-driven development and automated acceptance testing and why you probably need both.
This document discusses the benefits of advanced keyword modeling. It provides examples of companies that saw increased revenue through better keyword targeting and optimization. These include a large electronics retailer finding traffic for end-of-life products, a UK travel site matching keywords to top ranking pages, and an ecommerce site optimizing paid and organic performance. The document discusses how keyword modeling can help understand searcher needs and intent to identify new products/services, influence content, and optimize paid search and SEO. It provides examples of keyword segmentation, mapping keywords to actions and pages to improve performance. Overall, the document promotes the business value of advanced keyword research and modeling techniques.
This document provides an introduction to Google AdWords, including how to set up an effective AdWords structure and campaign. It discusses how to choose relevant keywords, write compelling ads, and optimize ads for quality score and ad ranking. Key points covered include using the keyword tool, applying the "Goldilocks principle" to keywords, writing ads with calls to action, and experimenting with ad variations to improve performance. The goal is to help new advertisers get started effectively with Google AdWords.
Boca chamber ppc and analytics joe laratroBocaChamber
This document provides an overview of Google AdWords, Google's online advertising program. It explains that with AdWords, advertisers can display ads on Google Search and on websites in the Google Display Network. Advertisers select keywords and bids to determine where and how their ads are shown. The document reviews how ad positions are determined through an auction based on bids and quality scores. It also discusses account and campaign structure best practices to effectively target ads.
Quality Score is an important metric in Google Adwords that influences ad position, pricing and eligibility, with a higher score achieving better positions and lower costs; it is designed to match relevant ads to user needs for a positive experience and advertising success; advertisers can improve their Quality Score by ensuring keyword and ad relevance, high click-through rates, optimized landing pages, and sufficient keyword impressions and clicks over time.
Islamic Relief is a humanitarian organization established in 1984 that is present in over 40 countries. It uses search advertising and other digital tools like YouTube and display ads to efficiently connect with donors and raise funds, especially during emergencies. Data from Google Analytics and AdWords helps Islamic Relief understand donors and optimize campaigns, leading to a 300% increase in brand searches. Close collaboration between Islamic Relief and Google provides real-time insights that improve outcomes.
An Analysis of the Top Construction Industry BlogsKayley Bright
The document analyzes and compares the construction industry blogs of 5 UK companies: BAM Construct, Carillion, Interserve Construction, Kier Group, and Costain. It evaluates the location, layout, blogging strategy, and use of call-to-actions for each blog. The conclusion provides recommendations for construction industry blogs, including making the blog easy to find, using visual elements, regular posting, internal linking, call-to-actions, and providing valuable industry-focused content instead of solely self-promotional writing.
This document analyzes the competitive frameworks and marketing strategies of several major convenience store brands, including 7-Eleven, Circle K, Kwik Trip, Pilot/Flying J, Wawa, Laredo Taco Company, and Stripes. It finds that the brands vary in their focus on consumers, products, or stores, with some emphasizing particular products through advertising, promotions, and social media presence, while others position themselves more broadly as convenient one-stop shops.
Google Adwords - Basic account structuremahajanvd28
AdWords accounts are organized into campaigns and ad groups. Campaigns have daily budgets and targeting preferences, and multiple campaigns can run for different products or services. Keywords are chosen to trigger ads, and there are four match types ranging from broad to narrow. Search ads appear on Google search results and partner sites, while display ads appear on websites in the Google Display Network. Keywords determine when ads appear by triggering them based on searches.
Next Best Dollar Strategy for PPC AccountsAaron Levy
Presentation from HeroConf Philly (Home field advantage), about a strategy for structuring and segmenting your PPC accounts well beyond the standard alpha/beta strategy. Applicable to every digital marketing channel.
This document discusses how to optimize Google AdWords campaigns through proper account structure and management of keywords and queries. It recommends using an "Alpha-Beta" process where a "Beta" campaign uses broad match modified keywords to identify profitable queries, which are then isolated on exact match in "Alpha" campaigns to control bidding and ads. Through this process of identifying winners and losers and refining match types and negatives, advertisers can improve their Lin-Rodnitzky ratio, which measures the ratio of total queries to converting queries as an indicator of campaign efficiency. Proper account hierarchy and management of match types, negatives and queries is key to maximizing profits from AdWords campaigns.
By Construction Marketing Association (CMA) Chairman Neil M. Brown
The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.
Thorntons has been operating since 1911 and has experienced steady growth through the decades. It was acquired by Ferrero in 2015 for £112 million. Thorntons produces premium chocolates, biscuits, ice cream, and operates cafes. It has 247 stores and 186 franchise shops in the UK and Ireland. While known for its seasonal chocolate sales, it has diversified its product range in recent years. Ferrero's acquisition may lead to further changes in Thorntons' strategy and market sectors to drive returns on investment.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
The document provides an overview of pay-per-click advertising best practices and advanced tactics. It discusses topics like campaign structure, keyword optimization, bid optimization, ad optimization, quality scores, Google Analytics, display campaigns, remarketing campaigns, modified broad match, and ad extensions. Various tactics are presented for structuring campaigns by category and keyword, optimizing bids, creating effective ads, analyzing performance, and expanding reach.
These slides go in-depth on how to structure your ad groups for search marketing success!
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
All About Keywords: Why they are important?Sushan Sharma
The document provides an overview of different types of keywords for search engine optimization. It discusses keyword density, prominence, and proximity. It also defines and provides examples of short, mid, and long-tail keywords; targeted, on-site, buyer, and other keyword categories. Match types like broad, modifier, phrase and exact are explained.
This document discusses keyword research and provides guidance on conducting effective keyword research. It defines keywords and search queries, and different types of queries like navigational, transactional, and informational. It also covers understanding the target market, niche markets, keyword demand, and the importance of choosing the right keywords. Tools for keyword research are presented, along with how to evaluate keywords based on search volume, competition, and other metrics. Guidance is provided on integrating keywords into content and optimizing pages for specific keywords.
SEO keywords, also known as keywords or keyphrases, are terms added to online content to improve search engine rankings for those terms. There are different types of SEO keywords that can be used, including short-tail keywords which are 1-2 words, long-tail keywords which are 5-8 words and more specific, and focus keywords which are the main keyword a page aims to rank for. Properly researching and selecting the right keywords is important for SEO success.
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.
A successful SEO strategy is built upon targeting the right type of keyword. When you research and identify your best keyword opportunity, you can drive the most targeted and conversion friendly traffic to your website.
To know what keywords will be best for your site / business, it is first important to know what type of keyword to target.
This presentation will give you a detailed idea about type of keywords, which will definitely help you with your keywords research.
This document provides an overview of keyword match types in Google AdWords, including broad, broad match modifier, phrase, exact, and negative matches. It explains how each match type works and the types of searches each one will trigger ads for. Broad match is the default and most permissive, while exact match is the most precise. Negative keywords allow excluding certain searches from triggering ads. The document provides examples to illustrate the different match types.
This document provides an overview of keyword research and analysis (KRA) for SEO purposes. It discusses collecting keywords from sources like analytics, tools, and competitors; analyzing keywords for relevance, competition, and popularity; and filtering keywords. The presenter's experience includes SEO, PPC, and social media marketing. KRA is important for off-page SEO, advertising, blogging topics, and social media. The stages involve collecting, searching, analyzing, and filtering keywords. Tools discussed include Google Keyword Tool, KeywordSpy, and SEMRush.
The document provides an overview of pay per click (PPC) advertising. It discusses:
- How PPC works, including advertisers creating ads and keywords, and ads being shown when relevant searches are made.
- Pros and cons of PPC, such as quick results but need to closely monitor spending.
- Key aspects of managing a PPC account, like structuring campaigns and ad groups, choosing the right keywords and match types, creating effective ads, and optimizing quality score.
- Tips for setting up and managing an account successfully, like separating networks, adding negative keywords, regularly checking performance, and focusing on an optimized user experience.
This document provides an overview of Google AdWords best practices for advertisers. It discusses setting up effective AdWords account structures with multiple campaigns, ad groups, keywords, and ads. It also covers topics like keyword match types, keyword research and organization, setting goals and measuring conversions. The document emphasizes structuring accounts properly, focusing keywords, optimizing quality score to improve ad rankings, and evaluating performance to improve over time.
Search marketing involves both paid search (Paid) and organic search (Organic). Paid search involves paying for ad placement, while organic relies on relevancy. An effective search marketing strategy requires optimizing account structure, keywords, ad copy, and landing pages for paid search. For organic search, optimizing on-page elements like titles, descriptions, URLs and images as well as off-page elements like links and social signals can help improve rankings. Maintaining fresh, keyword-optimized content is also important for both paid and organic search performance.
This document analyzes the competitive frameworks and marketing strategies of several major convenience store brands, including 7-Eleven, Circle K, Kwik Trip, Pilot/Flying J, Wawa, Laredo Taco Company, and Stripes. It finds that the brands vary in their focus on consumers, products, or stores, with some emphasizing particular products through advertising, promotions, and social media presence, while others position themselves more broadly as convenient one-stop shops.
Google Adwords - Basic account structuremahajanvd28
AdWords accounts are organized into campaigns and ad groups. Campaigns have daily budgets and targeting preferences, and multiple campaigns can run for different products or services. Keywords are chosen to trigger ads, and there are four match types ranging from broad to narrow. Search ads appear on Google search results and partner sites, while display ads appear on websites in the Google Display Network. Keywords determine when ads appear by triggering them based on searches.
Next Best Dollar Strategy for PPC AccountsAaron Levy
Presentation from HeroConf Philly (Home field advantage), about a strategy for structuring and segmenting your PPC accounts well beyond the standard alpha/beta strategy. Applicable to every digital marketing channel.
This document discusses how to optimize Google AdWords campaigns through proper account structure and management of keywords and queries. It recommends using an "Alpha-Beta" process where a "Beta" campaign uses broad match modified keywords to identify profitable queries, which are then isolated on exact match in "Alpha" campaigns to control bidding and ads. Through this process of identifying winners and losers and refining match types and negatives, advertisers can improve their Lin-Rodnitzky ratio, which measures the ratio of total queries to converting queries as an indicator of campaign efficiency. Proper account hierarchy and management of match types, negatives and queries is key to maximizing profits from AdWords campaigns.
By Construction Marketing Association (CMA) Chairman Neil M. Brown
The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.
Thorntons has been operating since 1911 and has experienced steady growth through the decades. It was acquired by Ferrero in 2015 for £112 million. Thorntons produces premium chocolates, biscuits, ice cream, and operates cafes. It has 247 stores and 186 franchise shops in the UK and Ireland. While known for its seasonal chocolate sales, it has diversified its product range in recent years. Ferrero's acquisition may lead to further changes in Thorntons' strategy and market sectors to drive returns on investment.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
The document provides an overview of pay-per-click advertising best practices and advanced tactics. It discusses topics like campaign structure, keyword optimization, bid optimization, ad optimization, quality scores, Google Analytics, display campaigns, remarketing campaigns, modified broad match, and ad extensions. Various tactics are presented for structuring campaigns by category and keyword, optimizing bids, creating effective ads, analyzing performance, and expanding reach.
These slides go in-depth on how to structure your ad groups for search marketing success!
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
All About Keywords: Why they are important?Sushan Sharma
The document provides an overview of different types of keywords for search engine optimization. It discusses keyword density, prominence, and proximity. It also defines and provides examples of short, mid, and long-tail keywords; targeted, on-site, buyer, and other keyword categories. Match types like broad, modifier, phrase and exact are explained.
This document discusses keyword research and provides guidance on conducting effective keyword research. It defines keywords and search queries, and different types of queries like navigational, transactional, and informational. It also covers understanding the target market, niche markets, keyword demand, and the importance of choosing the right keywords. Tools for keyword research are presented, along with how to evaluate keywords based on search volume, competition, and other metrics. Guidance is provided on integrating keywords into content and optimizing pages for specific keywords.
SEO keywords, also known as keywords or keyphrases, are terms added to online content to improve search engine rankings for those terms. There are different types of SEO keywords that can be used, including short-tail keywords which are 1-2 words, long-tail keywords which are 5-8 words and more specific, and focus keywords which are the main keyword a page aims to rank for. Properly researching and selecting the right keywords is important for SEO success.
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.
A successful SEO strategy is built upon targeting the right type of keyword. When you research and identify your best keyword opportunity, you can drive the most targeted and conversion friendly traffic to your website.
To know what keywords will be best for your site / business, it is first important to know what type of keyword to target.
This presentation will give you a detailed idea about type of keywords, which will definitely help you with your keywords research.
This document provides an overview of keyword match types in Google AdWords, including broad, broad match modifier, phrase, exact, and negative matches. It explains how each match type works and the types of searches each one will trigger ads for. Broad match is the default and most permissive, while exact match is the most precise. Negative keywords allow excluding certain searches from triggering ads. The document provides examples to illustrate the different match types.
This document provides an overview of keyword research and analysis (KRA) for SEO purposes. It discusses collecting keywords from sources like analytics, tools, and competitors; analyzing keywords for relevance, competition, and popularity; and filtering keywords. The presenter's experience includes SEO, PPC, and social media marketing. KRA is important for off-page SEO, advertising, blogging topics, and social media. The stages involve collecting, searching, analyzing, and filtering keywords. Tools discussed include Google Keyword Tool, KeywordSpy, and SEMRush.
The document provides an overview of pay per click (PPC) advertising. It discusses:
- How PPC works, including advertisers creating ads and keywords, and ads being shown when relevant searches are made.
- Pros and cons of PPC, such as quick results but need to closely monitor spending.
- Key aspects of managing a PPC account, like structuring campaigns and ad groups, choosing the right keywords and match types, creating effective ads, and optimizing quality score.
- Tips for setting up and managing an account successfully, like separating networks, adding negative keywords, regularly checking performance, and focusing on an optimized user experience.
This document provides an overview of Google AdWords best practices for advertisers. It discusses setting up effective AdWords account structures with multiple campaigns, ad groups, keywords, and ads. It also covers topics like keyword match types, keyword research and organization, setting goals and measuring conversions. The document emphasizes structuring accounts properly, focusing keywords, optimizing quality score to improve ad rankings, and evaluating performance to improve over time.
Search marketing involves both paid search (Paid) and organic search (Organic). Paid search involves paying for ad placement, while organic relies on relevancy. An effective search marketing strategy requires optimizing account structure, keywords, ad copy, and landing pages for paid search. For organic search, optimizing on-page elements like titles, descriptions, URLs and images as well as off-page elements like links and social signals can help improve rankings. Maintaining fresh, keyword-optimized content is also important for both paid and organic search performance.
This document discusses Google's match types for advertising campaigns - Broad, Phrase, and Exact - and provides examples of how keywords are matched for each type. It notes that while Broad match is intended to match similar keywords, it can often match irrelevant searches. The document recommends using Phrase and Exact matching where possible and reviewing search query reports to identify irrelevant traffic and add negative keywords.
SEO keywords, also known as keyphrases, are terms added to online content to improve search engine rankings for those terms. There are different types of SEO keywords that can be categorized by length, role, target audience, and other attributes. Some of the main types discussed are short-tail, long-tail, and mid-tail keywords defined by their length in words, as well as focus keywords, secondary keywords, and semantic keywords defined by their intended role and relationship to the main topic.
This document discusses different types of SEO keywords. It describes keywords in terms of length (short, mid, and long-tail), role (focus, secondary, semantic), target audience (market-specific, generic, branded), search intent (informational, commercial, transactional, navigational), and more. The document provides examples and explains how to use each keyword type as part of an overall SEO strategy to drive traffic and leads at different stages of the customer journey.
SEO (search engine optimization) involves optimizing web pages to appear higher in search engine results. This is important because 90% of search users don't look past the first page of results. Proper on-page SEO techniques include optimizing title tags, meta descriptions, and content with relevant keywords targeting both generic and long-tail keywords. SEO copywriting for products requires including keywords in titles and descriptions while avoiding direct copying from competitors.
Similar to How to create pay per click campaigns (20)
This document summarizes Hassan Imtiazi's presentation on digital marketing management. Some of the key points covered include:
- An overview of the current digital landscape and how the COVID-19 pandemic accelerated digital transformation for many businesses.
- Frameworks for developing a digital strategy and marketing mix, including RACE and SOSTAC models. Tactical approaches for digital channels like search marketing, display ads, video, and social media were discussed.
- Case studies highlighting best practices for search engine optimization and using social media. Key metrics for evaluating digital marketing campaigns like open rates, click-through rates, and return on ad spend were also reviewed.
- The importance of data, analytics, and
The document discusses digital marketing strategies and trends. It begins with an introduction to the presenter, Hassan Imtiazi, and his background in digital marketing. The bulk of the document then covers:
- Current digital marketing trends in the UK and how the landscape has changed, including the rise of e-commerce, smartphones, social media, and the importance of data.
- The impact of COVID-19 in accelerating digital transformation and moving transactions online.
- Frameworks for digital strategy and marketing models, including RACE and SOSTAC.
- Elements of a digital media mix, including search marketing, display advertising, and case studies.
According to a PEW research study from 2018:
- 3.45 million Muslims in the US donated an estimated $4.3 billion to charitable causes in 2020, with $2.4 billion going towards faith-based giving. On average, Muslims gave more to faith-based causes than the general population. A considerable amount also went to overseas and domestic relief.
The Google Display Network (GDN) allows advertisers to display banners and text ads on millions of websites. It works by having publishers in the Google AdSense program display ads from advertisers who use Google Ads. Advertisers benefit from GDN by gaining brand awareness, targeting niche audiences, and reaching users across many sites. Advertisers have various creative options for their display ads, including banners, videos, and native ads. Remarketing through GDN allows advertisers to retarget customers who previously visited their website.
This document discusses digital marketing models including the purchase funnel model and the AIDA model. The purchase funnel model illustrates the customer journey toward purchasing a good or service, from initial awareness to purchase. The AIDA model outlines the cognitive and affective stages customers progress through - from Attention, to Interest, to Desire, to Action. The document also briefly mentions the SOSTAC model and provides background on the author Hassan Imtiazi and his experience in digital marketing.
The document discusses YouTube advertising. It explains that YouTube advertising is done through GoogleAds and allows brands to advertise video content that plays before or during other videos. It outlines the different ad formats available on YouTube including skippable and non-skippable in-stream ads, bumper ads, and masthead ads. It also covers the different buying models and methods for targeting ads like keywords, placements, topics, and re-marketing.
The coronavirus (COVID-19) presents many challenges for private, mid-market & small businesses, across the globe Focus has had to immediately shift from activities around improvement and digitalization, to the urgent steps needed to ensure business continuity and resilience.
The document summarizes 2011 UK Census data about the Muslim population in Britain. It finds that the Muslim population has grown significantly over the last 50 years, reaching over 2.7 million in 2011 or around 5% of the total UK population. It is predicted that Muslims will make up over 20% of the UK population by 2020. The Muslim population skews young, with nearly half under age 25. London has the largest percentages of Asian and Muslim ethnic groups compared to other UK regions.
Online media has gained tremendous popularity in the Middle East in recent years, similar to developed economies. According to a Forbes Middle East ranking of the top 25 online news publishers from August 2011 to August 2012, the most popular online newspapers in the Middle East were Al-Ahram from Egypt and Al-Youm Al-Sabe'a from Egypt, based on website visits and social media exposure. The ranking shows the top online media publishers per country in the Middle East.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. A/c
Structure Adword
Account
Campaign Campaign
No.1 No.2
Ad group Ad group Ad group Ad group
1 2 1 2
List of
keywords
Not more than 50
keywords in any
adgroup
3. Example
Account
Furniture store
Campaign Campaign
Bedroom furniture Dining room furniture
Ad group Ad group Ad group Ad group
Beds Dressers Tables Chairs
5. Brand names = exact match
All other : “ phrase “ match
Chose broad words carefully
Targeting Keyword
Strategy
Google Adwords matching
One word
Two words phrase
3 words phrase
Search Terms Product Exact and Demographic
Brand targeting
targeting targeting phrase and location
Use Google search
Use Google keyword
base keyword
research tool
research tool
6. Search term variations
•Plural and singular forms
•Fix, fixing, fix up, fixing up, how to fix up , fix it
•Spellings mistakes
•Spellings variations e.g. email , e- mail
•Hypenated version e.g. soup ladle and soup-ladle
•One word v/s two words e.g. tea cup and teacup
•Who what when
7. Adjective
Price
Product
Qualifier
Product
Brand
Type
Types of
keywords
Action
Location
request
8. Keyword Research and Matching Strategy
Broach Phrase
matching Negative
Exact Matching
Matching
Try to use phrase match as default to maximise reach
Brand name – exact- careful for broad match
Different ads for different adgroups
Limit high volume keywords by exact match
9. Broad Match
This is the default option. If your ad group
contained the keyword 'tennis shoes', your
ad would be eligible to appear when a
user's search query contained either or
both words ('tennis' and 'shoes') in any
order, and possibly along with other terms.
Your ads could also be displayed for
singular/plural forms, synonyms and other
relevant variations.
Broad match keyword: Ads may show on searches for:
tennis
shoes
buy tennis shoes
tennis shoes
tennis shoe photos
running shoes
tennis trainers
10. Phrase Match
If you enter your keyword in quaotation
marks, as in "tennis shoes", your ad
would be eligible to appear when a user
searches on the phrase tennis shoes,
with the words in that order. It can also
appear for searches that contain other
terms as long as it includes the exact
phrase you've specified.
Ads may show on Ads won't show on searches
Phrase match keyword:
searches for: for:
red tennis shoes shoes for tennis
"tennis shoes" buy tennis shoes tennis shoe
tennis shoes photo tennis trainers
11. Exact Match
If you surround your keywords in
brackets - such as [tennis shoes]
- your ad would be eligible to
appear when a user searches for
the specific phrase 'tennis
shoes', in this order and without
any other terms in the query.
Ads may show on Ads won't show on
Exact match keyword:
searches for: searches for:
red tennis shoes
[tennis shoes] tennis shoes tennis shoe
buy tennis shoes
12. Negative Match
If your keyword is 'tennis
shoes' and you add the
negative keyword '-used,'
your ad will not appear for
any searches that contain the
word 'used'.
Ads may show on Ads won't show on
Keywords:
searches for: searches for:
tennis shoes used tennis shoes
tennis shoes
buy tennis shoes shoe used for tennis
-used
tennis
14. Use ad rotation
optimizer
Creative &
Optimisation
Destination landing
2- 4 creative’s for page & URL
A/B Testing
each adgroups
Use dynamic keyword insertions
Ad rotations for A/B testing
•Different ad for different ad groups
•e.g. 1st ad. only product
•2nd ad. product + call 2 action
•3rd ad. product + brand name
15. Ad creative
25 characters for 70 characters for the
the title ad text
Headline Keyword
Disp. line 1 USP- key benefit
Disp. line 2 features/call 2 action
A/B testing
16. Dynamic keyword insertion
Keyword insertion is an advanced feature that can help make your ad
more relevant to a diverse audience. To use keyword insertion, you place
a short piece of code into your ad text. Each time the ad shows,
AdWords will automatically replace the code with the keyword that
triggered the ad.
Keyword insertion may be used with any text-based ad.
When your ad appears on a search result page, the code will be
replaced by the keyword that triggered the ad. If the keyword is too long,
and would cause the ad text to exceed its character limit, the ad's
default text will be used instead.
17. Example;
Ad group
name:
Puppies code
golden retrievers, Labradors,
Keywords:
poodles, yorkies, puppies
Buy
Ad text:
{KeyWord:Puppies}
From an Award-Winning Breeder
Satisfaction Guaranteed!
www.Example.com
Search poodles Yorkies west highland terriers
query:
Buy Puppies
Buy Poodles Buy Yorkies
From an Award-
From an Award-Winning From an Award-Winning
Winning Breeder
Ad: Breeder Breeder
Satisfaction
Satisfaction Guaranteed! Satisfaction Guaranteed!
Guaranteed!
www.Example.com www.Example.com
www.Example.com
destination URL: http://www.Example.com/?kw={keyword:nil}
19. •Position 2 – 5 ideal
•Bid define cost/ad position
•Position 1.1 to 1.2 show over
spending
Budget and Bid
Strategy Regularly see
your quality
score by clicking
status col. On
keywords tab.
Listing positions
Fri-Sat-Sun (1-3)
Day parting and During lunch
time parting hour & eve- (2-4)
Overall Budget During lunch Google Keyword
Max. CPC analysis tool to gain
Daily Budget hour & eve
a Quality Score
Fri-sat-sun whole rating of your ads
day from Great, OK or
Poor.
21. Use conversation optimizer
The Conversion Optimizer is an AdWords feature that uses your AdWords Conversion
Tracking data to get you more conversions at a lower cost. It optimizes your
placement in each ad auction to avoid unprofitable clicks and gets you as many
profitable clicks as possible. With Conversion Optimizer, you bid using a maximum
cost per acquisition (Max CPA), which is the most you are willing to pay for each
conversion. Using historical information about your campaign, Conversion Optimizer
automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each
time it’s eligible to appear. You still pay per click but you no longer need to adjust your
bids manually to reach your CPA goals.
22. Process for setting Conversion Optimizer
•Select the campaign
•Click edit settings
•Networks and bidding (change bidding strategy)
•Bidding option page
•Tick conversion optimizer CPA
•Click continue
•Use recommended bid initially and then over the period of time change the
CPAs to see the effects.
•Save and activate
•On campaign page we can see CPA instead of CPC (Max. CPA £5)
24. What to look for in your account
CTR As a rule of thumb , a CTR less than 0.5% is not good
sign
Keyword status See how many keywords are eligible and how many
disabled by Google
Avg. Position Position 2 – 5 is good, any thing on page 2 is not good
Position 1-2 not really ideal
First page bids If ad is not showing on page 1 you need to check your bid
Quality score Click icon status col. On keyword to check it
25. Ongoing Management
1. Check notifications and accounts alters on home page
2. Go to the campaigns tab and set the time range for each
campaign carefully not so long not so short.
3. Review keywords performance daily
4. Review ads performance weekly
5. Refine keywords and ads based experience and testing
6. Use AdWords Editor to manage your campaigns
7. Finally , test new keywords and ads in your campaigns