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![Glossary Terms
Google AdWordsBest Practices for Corporate
1. Search phrases
2. Campaigns
Keywords: Search phrases you think your customers may use when searching for something related to your offerings.
Ads: Your unique messages about your goods, products, or services. It can be text, image, or video so long as you describe your offering,
include the key selling points, and tell customers how to respond.
Targeting methods: Conditions for when to show your ads such as location, language, and so much more.
3. Organic vs ads
4. Impressions
5. Avg. CPC or average cost-per-click
[ Avg. CPC ] = [ Cost ] / [ Clicks ]
6. Landing pages](https://image.slidesharecdn.com/googleadwords-150531034537-lva1-app6891/85/Google-Adwords-for-UKM-15-320.jpg)
![Keyword Match Type
Google AdWordsBest Practices for Corporate
Match type
Special
symbol
Example
keyword
Ads may show on searches that
Example
searches
Broad match none women's hats include misspellings, synonyms, related searches, and
other relevant variations
buy ladies hats
Broad match
modifier
+keyword +women's +hats contain the modified term (or close variations, but not
synonyms), in any order
hats for women
Phrase match "keyword" "women's hats" are a phrase, and close variations of that phrase buy women's
hats
Exact match [keyword] [women's hats] are an exact term and close variations of that exact term women's hats
Negative
match
-keyword -women are searches without the term baseball hats](https://image.slidesharecdn.com/googleadwords-150531034537-lva1-app6891/85/Google-Adwords-for-UKM-45-320.jpg)
![Keyword Match Type
Google AdWordsBest Practices for Corporate
(Exact Match)
Exact match
keyword
Ads may show on
searches for
Ads won't show on
searches for
[women's hats] women's hats
woman's hats
buy women's hats
women's hats on
sale](https://image.slidesharecdn.com/googleadwords-150531034537-lva1-app6891/85/Google-Adwords-for-UKM-49-320.jpg)
Uploaded byWahyu Putra
Google Adwords for UKM
This document provides an overview of Google AdWords best practices for advertisers. It discusses setting up effective AdWords account structures with multiple campaigns, ad groups, keywords, and ads. It also covers topics like keyword match types, keyword research and organization, setting goals and measuring conversions. The document emphasizes structuring accounts properly, focusing keywords, optimizing quality score to improve ad rankings, and evaluating performance to improve over time.
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- 15. Glossary Terms Google AdWordsBestPractices for Corporate 1. Search phrases 2. Campaigns Keywords: Search phrases you think your customers may use when searching for something related to your offerings. Ads: Your unique messages about your goods, products, or services. It can be text, image, or video so long as you describe your offering, include the key selling points, and tell customers how to respond. Targeting methods: Conditions for when to show your ads such as location, language, and so much more. 3. Organic vs ads 4. Impressions 5. Avg. CPC or average cost-per-click [ Avg. CPC ] = [ Cost ] / [ Clicks ] 6. Landing pages
- 16. AdWords Auction Google AdWordsBestPractices for Corporate AdWords Auction, AdRank, Quality Score & Actual CPC.
- 17. Instant Auction! ………. Google AdWordsBestPractices for Corporate
- 18. Internet Visitor Flow GoogleAdWordsBest Practices for Corporate Search Query Busana Muslim Tampilkan Ads yang relevan. Filter Ads yang tidak relevan. Urutkan Ads Berdasarkan Ranking.
- 19. Ad Position Google AdWordsBestPractices for Corporate Top Positions 1,2,3 Side Rail 4,5,6,7,8+
- 20. The Question Is… GoogleAdWordsBest Practices for Corporate Bagaimana Cara Berada di Top Position?
- 21. The Question Is… GoogleAdWordsBest Practices for Corporate “Bid saja paling tinggi agar ditempatkan di posisi No. 1” “SALAH!”
- 22. Ad Rank Formula GoogleAdWordsBest Practices for Corporate Ad Rank = Max CPC x Quality Score
- 23. Quality Score Google AdWordsBestPractices for Corporate CTR (Click-Through Rate) Relevancy Landing Page Quality Others
- 24. Simulasi Ad Rank GoogleAdWordsBest Practices for Corporate Advertiser Max CPC Bid QS Ad Rank Posisi Iklan Ameera $ 0,7 4 2,8 3 Angga $ 0,35 10 3,5 1 Aini $ 0,45 7 3,15 2
- 25. Simulasi Ad Rank GoogleAdWordsBest Practices for Corporate Advertiser Max CPC Bid QS Ad Rank Posisi Iklan Ameera $ 0,7 4 2,8 3 Angga $ 0,35 10 3,5 1 Aini $ 0,45 7 3,15 2
- 26. Goal pada Umumnya GoogleAdWordsBest Practices for Corporate Online sales: You sell products online and want to generate more orders on your website. For example, you might be aiming to sell 100 pairs of rainboots in April and 200 pairs of flip flops in July. Phone calls: You want to generate more phone calls to your business. Perhaps you're a hair stylist who wants to get 100 haircut appointments per month. Website visits: You want to drive more traffic to your website. For example, a local news website might want to attract 10,000 daily visitors to their sports page in June. In-store visits: You want to raise awareness of your physical store and get more potential customers to visit. Perhaps you own a musical instrument store and want to sell 40 acoustic guitars per month. Online leads: You want potential customers to fill out a contact form, request more information and become a lead. For example, an insurance agent might be aiming to sell 20 new auto insurance policies per month.
- 27. Goal: Conversion Google AdWordsBestPractices for Corporate
- 28. Measuring Conversion Google AdWordsBestPractices for Corporate
- 29. Start Effectively Google AdWordsBestPractices for Corporate Struktur Akun AdWords yang Efektif Akun AdWords, Campaign, Ad Group, Keyword & Ads
- 30. Tahapan Beriklan Efektif GoogleAdWordsBest Practices for Corporate Membuat Akun Adwords Membuat Campaign Membuat Ad Group Membuat Ads Evaluasi & Optimasi
- 31. Struktur Akun Adwords GoogleAdWordsBest Practices for Corporate AdWords Account Campaign Ad Group Keyword Keyword … Ads Campaign Landing Page Landing Page Ad Group Keyword Keyword … Ads Ad Group Keyword Keyword … Ads Landing Page Landing Page Ad Group Keyword Keyword … Ads
- 32. Struktur Kacau Google AdWordsBestPractices for Corporate Akun AdWords Sprei Sprei grosir sprei sprei online produsen sprei … Ad Copy Landing Page: Home Page Utama Web
- 33. Struktur Efektif Google AdWordsBestPractices for Corporate Akun AdWords Sprei – Indonesia – Desktop Search Grosir Sprei grosir sprei jual sprei grosir … Ad Copy Landing Page 1 Landing Page 2 Sprei Online sprei online beli sprei online … Ad Copy
- 34. Pengaturan Struktur Google AdWordsBestPractices for Corporate AdWords Account Account Access – Notification Setting – Billing Information – Account Preference Campaign Campaign Type & Networks – Device Target – Location & Language Targets – Bidding & Budget – Ad Rotation & Scheduling – Ad Extension – Bid Adjusment Ad Group Keywords/ Match Types – Ads – Contextual Keywords – Placement Targets – Topic Targets – Audience Targets Landing Page 1
- 35. Menyiapkan Campaign Google AdWordsBestPractices for Corporate 1. Profil Konsumen: -Kata/frase kata yang diigunakan konsumen untuk mencari - Tipe website yang dikunjungi - Lokasi Geografis - Cara konsumen kontak 2. Anggaran Iklan 3. Organisasi Campaign
- 36. Membuat Campaign Google AdWordsBestPractices for Corporate 1. Buat Akun AdWords 2. Billing Setting: - Automatic Payment - Manual Payment 3. Buat Campaign - Menamakan Campaign - Type (Search Network Only – All Features) - Location - Languages - Setting Bid & Budget - Daily Budget - Setting Ad (Later)
- 37. Membuat Ad Group GoogleAdWordsBest Practices for Corporate 1. Menamakan Ad Group 2. Buat Ad Copy (Text Ad): - Headline - Description Line 1 & 2 - Display URL - Destination URL 3. Menambah Keyword - Riset Keyword Planner - Riset Kompetitor - Experience 4. Ad Group Bid
- 38. Menyusun Keyword Google AdWordsBestPractices for Corporate Menyusun Daftar Keyword Riset Keyword dengan Keyword Planner
- 39. Menyusun Keyword Google AdWordsBestPractices for Corporate Keywords?
- 40. Membuat Keyword List GoogleAdWordsBest Practices for Corporate 1. Identifikasi Awal - Kata kunci yang pendek, populer dan berhubungan dengan target pasar - Inspirasi dari diskusi, analisis situs anda, cek situs kompetitor, talk to user 2. Kembangkan Daftar Anda - Mencari kata kunci yang sesuai menggunakan Keyword Planner - Mencari kata kunci yang sedang tren melalui Google Trends
- 41. Keywords? Google AdWordsBest Practicesfor Corporate Batik Wanita Batik Kantor Batik Sarimbit Negatif Baju batik wanita Baju kerja batik Sarimbit batik Kebaya Batik wanita Kemeja batik wanita Batik sarimbit Gambar Busana batik wanita Busana batik kerja Baju batik sarimbit Kain Pakaian batik wanita Baju batik kerja Gamis batik sarimbit Konveksi Baju batik perempuan Baju batik kantor Dress batik sarimbit Tanah Abang Model Baju batik wanita Batik kerja wanita Batik sarimbit muslim Atasan baju batik wanita Baju batik kantor terbaru
- 42. Tips Riset Keyword GoogleAdWordsBest Practices for Corporate 1. Relevan 2. Frekuensi Pencarian 3. Kompetisi
- 43. Tips Mengolah Keyword GoogleAdWordsBest Practices for Corporate 1. Download Keyword List dari Keyword Planner 2. Gabungkan dengan Keyword List Manual 3. Gunakan Excel untuk mengolah data 4. Jangan letakkan semua keyword dalam satu Ad Group 5. Bagi ke beberapa Ad Group berdasarkan keterkaitan 6. Manfaatkan tool Ad Group Idea
- 44. Keyword Match Type GoogleAdWordsBest Practices for Corporate Menggunakan Opsi Keyword Match Keyword Match Type & Penggunaannya
- 45. Keyword Match Type GoogleAdWordsBest Practices for Corporate Match type Special symbol Example keyword Ads may show on searches that Example searches Broad match none women's hats include misspellings, synonyms, related searches, and other relevant variations buy ladies hats Broad match modifier +keyword +women's +hats contain the modified term (or close variations, but not synonyms), in any order hats for women Phrase match "keyword" "women's hats" are a phrase, and close variations of that phrase buy women's hats Exact match [keyword] [women's hats] are an exact term and close variations of that exact term women's hats Negative match -keyword -women are searches without the term baseball hats
- 46. Keyword Match Type GoogleAdWordsBest Practices for Corporate (Broad Match) Broad match keyword Ads may show on searches for women's hats women's hats buy ladies hats womens caps hats for girls womans hats Buy red hats for women
- 47. Keyword Match Type GoogleAdWordsBest Practices for Corporate (Broad Match Modifier) Broad match modifier Ads may show on searches for Ads won't show on searches for +women's +hats women's hats buy women's hats Hats for women helmets for women women's visors
- 48. Keyword Match Type GoogleAdWordsBest Practices for Corporate (Phrase Match) Phrase match keyword Ads may show on searches for Ads won't show on searches for "women's hats" women's hats buy women's hats woman's hats Women's hats girls hats womens baseball hats
- 49. Keyword Match Type GoogleAdWordsBest Practices for Corporate (Exact Match) Exact match keyword Ads may show on searches for Ads won't show on searches for [women's hats] women's hats woman's hats buy women's hats women's hats on sale
- 50. Best Practices Google AdWordsBestPractices for Corporate - Broad to Narrow Strategy Approach - Semakin Narrow maka semakin tinggi QS - Semakin Narrow maka semakin tinggi CTR - Semakin Narrow semakin kecil impresi, semakin tertarget - Bid lebih tinggi untuk keyword yg telah terbukti performanya - Jangan pernah lupakan NEGATIP keyword
- 51. Great Ad Copy GoogleAdWordsBest Practices for Corporate 1. Check Out Your Competitors 2. Include a Call To Action 3. Highlight How You Help Your Customers 4. Attract Your Ideal Customers With a Special Offer 5. Be Crystal Clear About the Price 6. Create a Sense of Urgency by Using the Most Powerful Motivator There Is 7. Reduce the Sense of Risk 8. Make the First Description Line a Full Sentence 9. Include the Keyword 10. Take Advantage of the Display URL 11. Try Some ?*!£*& Symbols 12. Use Ad Extensions 13. Capitalise Headlines 14. Test, Test and Test Again…
- 52. Great Ad Copy GoogleAdWordsBest Practices for Corporate 1. Check Out Your Competitors
- 53. Great Ad Copy GoogleAdWordsBest Practices for Corporate 2. Include a Call To Action
- 54. Great Ad Copy GoogleAdWordsBest Practices for Corporate 3. Highlight How You Help Your Customers Gunakan: “Membantu anda mendapatkan tubuh yang berotot” Jangan Gunakan: “Kami adalah pelatih gym terbaik di kota”
- 55. Great Ad Copy GoogleAdWordsBest Practices for Corporate 4. Attract Your Ideal Customers With a Special Offer
- 56. Great Ad Copy GoogleAdWordsBest Practices for Corporate 5. Be Crystal Clear About the Price
- 57. Great Ad Copy GoogleAdWordsBest Practices for Corporate 6. Create a Sense of Urgency by Using the Most Powerful Motivator There Is “Promo berakhir 2 hari lagi!” “Stok tinggal 5 pcs!”
- 58. Great Ad Copy GoogleAdWordsBest Practices for Corporate 7. Reduce the Sense of Risk
- 59. Great Ad Copy GoogleAdWordsBest Practices for Corporate 8. Make the First Description Line a Full Sentence
- 60. Great Ad Copy GoogleAdWordsBest Practices for Corporate 9. Include the Keyword
- 61. Great Ad Copy GoogleAdWordsBest Practices for Corporate 10. Take Advantage of the Display URL For example, www.example.com/FreeTrial www.example.com/DiscountShoes tell potential customers more, and encourage them to click more, than a URL like www.example.com/about
- 62. Great Ad Copy GoogleAdWordsBest Practices for Corporate 11. Try Some ?*!£*& Symbols
- 63. Great Ad Copy GoogleAdWordsBest Practices for Corporate 12. Use Ad Extensions
- 64. Great Ad Copy GoogleAdWordsBest Practices for Corporate 13. Capitalise Headlines
- 65. Great Ad Copy GoogleAdWordsBest Practices for Corporate 14. Test, Test & Test… Split Testing
- 66. Advanced Setting Google AdWordsBestPractices for Corporate Advanced Campaign Setting Advanced Location Targeting, Ad Scheduling, Ad Delivery & Rotation
- 67. Google AdWordsBest Practicesfor Corporate 1. Campaign Type 2. Device 3. Location 4. Advanced Location 5. Language 6. Bid Strategy 7. Daily Budget 8. Delivery Method 9. Ad Scheduling 10. Ad Rotation 11. Frequency Capping Advanced Setting
- 68. Google AdWordsBest Practicesfor Corporate Contoh: Toko Kue Papapia Advanced Setting Jual brownies dan oleh-oleh bogor Jl KH Sholeh Iskandar Tujuan: - Lebih banyak konsumen datang ke Toko - Peningkatan Penjualan Data Lain: - Jam Buka Toko - Senin – Jumat: 9 pagi – 9 malam - Sabtu – Minggu: 8 Pagi – 12 Malam - Layanan Pesan Antar dengan 2 Motor
- 69. Google AdWordsBest Practicesfor Corporate Contoh: Toko Kue Papapia Advanced Setting Nama Campaign: Papapia – Search – Bogor Type: Search – All Feature Device Targeting: All (Desktop, tablet, mobile) Language: Indonesia English Daily Budget: RpXXX Ad Scheduling: Senin – Jumat: 9 pagi – 9 malam Sabtu – Minggu: 8 pagi – 12 malam Location: - Kota Bogor - 5 km radius Jl KH Sholeh Iskandar - Location Extension (Google Place) + Bid Adjusment
- 70. Google AdWordsBest Practicesfor Corporate 1. Sitelinks Extensions 2. Location Extensions 3. Call Extensions 4. App Extensions 5. Review Extensions 6. Dynamic Search Ad Extensions Ad Extension
- 71. Google AdWordsBest Practicesfor Corporate 1. Sitelinks Extensions 2. Location Extensions 3. Call Extensions 4. App Extensions 5. Review Extensions 6. Dynamic Search Ad Extensions Ad Extension
- 72. Google AdWordsBest Practicesfor Corporate 1. Waktu 2. Lokasi 3. Device Bid Adjusment
- 73. Google AdWordsBest Practicesfor Corporate 1. CPC (Cost Per Click) 2. CPM (Cost Per Thousand Impression) 3. CPA (Cost Per Acquisition) Bid Strategy
- 74. Google AdWordsBest Practicesfor Corporate 1. Tracking Code 2. Manual Conversion (No Telepon Khusus, Program Promo Khusus, Landing Page Khusus) Conversion Tracking
- 75. Google AdWordsBest Practicesfor Corporate Adwords Maturity Model Optimasi Adwords Fase 1 – Impresi Fase 2 – CTR/QS Fase 3 - Conversion Fase 4 – Perluas Impresi
- 76. Terima Kasih Wahyu Putra wahyu@startupdigital.co.id 082123 840 840 fb.com/wahyu.putra