This document discusses how to create additional revenue streams for a WordPress business. It begins with introductions and an overview of Las Olas Tech. The presentation then outlines several potential directions for growth, including website hosting, theme development, content creation, and lead generation. Specific strategies and examples are provided for each area. Resources for implementing these ideas are also listed. The document concludes by inviting questions.

1. How to Create
Additional
Revenue Streams
for your
WordPress Business
March 28, 2016

2. Hello!
I am Jeff Mendelson
Owner: Las Olas Tech
Based in Miami, FL
(and wherever there’s a strong
internet connection...)
You can find me at:
jeff@lasolastech.com
http://www.lasolastech.com
Israel: 053.277.6703 / +1.954.294.7827

3. About Las Olas Tech
● Full service digital
marketing agency
● Based in Miami, FL,
Operations in Israel and
Argentina
● Est. 2006, Independent
since 2009
● Hosts 3000+ domains
Across 50+ servers
worldwide
● Created many hundreds of
Wordpress websites
Place your screenshot here

4. ➜ What do I want to be when I grow up?
➜ Focus, and niche-down
➜ What problems am I resolving?
➜ What direction(s) can I go in?
➜ Resources to make you awesome
➜ Where do I go from here?
➜ Q/A
Presentation Agenda

5. When I
grow up...
Silly question, complex answer...

6. Soft Skills
➜Lead generation
➜Content writer
➜Tech leadership
➜Specific marketing in
your space
What do I want to be when I grow up?
Hard Skills
➜Graphic artist
➜Systems admin
➜HTML/CSS
➜Programmer
(PHP, MySQL, …)
“Note to self:
Your current situation is not your final destination.”

7. What problems
can I resolve?
Focus on one client, or broad base...

8. ➜ Help a business get more phone calls?
➜ Sell more online
Tangible and intangible products
Access to membership site
How do you measure success?
➜ More phone calls / leads
➜ More newsletter subscribers
➜ Raw sales
“Personal power is the ability to take action”
What problems can I resolve?

9. Focus, then
Niche Down
You can’t be everything to everyone...

10. Who is my target market?
➜ Non-profits
➜ Small / medium / large businesses
➜ Local businesses getting found on the
Internet
➜ Industry specific: doctors / stores / non-
profits
“Dreams don’t work unless you do”
Focus, then Niche Down

11. Do one, do some,
DO THEM ALL!
So? What direction(s)
should I take?

12. Website Hosting
➜ It’s a landlord / tenant relationship
➜ Very sticky - consistent monthly
revenue
➜ “Foot-in-the-door” to sell additional
services
How much can I make?
➜ Cost: ~$100/m
➜ Charge $20-$50/m per domain
Host hundreds of domains
per server
“It costs nothing to think like a
billionaire”

13. Theme Developer
➜ Yes, you can make thousands
creating themes
➜ Make themes for specific
industries
My Favorite Example:
(Note: this is *NOT* the best selling theme on the market)
➜ Sold 31,044 licenses since May
2014 for $59/each
Total Sales: $1,831,596
➜ Minus 40% to Themeforest
After commissions to
marketplace: $1,098,957
“Hustle until your haters are asking
you if you’re hiring”

14. Theme Developer
Theme Builders
(Only basic HTML/CSS skills required)
➜ Thesis
➜ Genesis
➜ OptimizePress
Purchased Themes
➜ Betheme
➜ Avada
➜ Enfold
“Be like the wolf. The lion and the
tiger may be more powerful.
However, the wolf does not
perform in the circus”

15. Content Creation
Can you write?
You better, you learned this skill in
high school.
➜ Get paid per hour, or per article
➜ Blog, news, social media
➜ Newsletters, grant writing
➜ Social issues
➜ Work from anywhere
What are you interested in?
“My only competition is the person
that I was yesterday.”

16. Lead Generation
It’s all about traffic that converts
➜ Marketing automation
➜ Landing pages
➜ Calls to action
➜ Create multiple journeys for cool,
warm, and hot clients
Show your customers the way to
give you their money.
“You don’t get paid for what you
know. You get paid for what you do
with what you know.”

17. Various resources to make YOU awesome!
The Hardware
➜ Liquid Web
➜ WPEngine
➜ Bluehost
The Hands
➜ Fiverr
➜ Growth Geeks
➜ Upwork
(was Elance)
The Tools
➜ GetDrip
➜ Mailchimp
➜ AutopilotHQ
➜ 40Nuggets
“Have friends who will push you to be great”

18. “Entrepreneurship is living a few years the
way most people won’t,
So that you can live the rest of your life the
way most people can’t.”
Learn
Take Action!
Network

19. Thanks!
Any questions?
You can find me at:
jeff@lasolastech.com
www.lasolastech.com
From Israel: 053.277.6703
In the US: +1.954.294.7827