This document provides tips for building lasting wholesale partnerships. It recommends finding the right customers initially by avoiding price wars and making face-to-face contact. It stresses the importance of building win-win partnerships through good communication, making transactions easy for customers, and being available at all times. The document also advises wowing customers at every opportunity, such as sending gifts to sick customers, and thinking creatively to resolve issues to the customer's satisfaction.

1. How To Build A Lasting
Wholesale Partnership

2. WHOLESALERS and DISTRIBUTORS occupy a
special place in the market for goods and
products

3. Buy goods directly from manufacturers and suppliers
Sell to your customers
These retailers then sell to consumers — YOU and ME

4. Time to start building up immeasurable
goodwill and loyalty with your customers

5. Convert them to a life-long (well, almost!)
business partnership

6. Count Me In! Where Do I Start?

7. Going down this path with either of these
two things will
Quickly attract the
wrong type of customers
Any advantage that you
might have previously
enjoyed can be easily
replicated, copied

8. Build a WIN-WIN PARTNERSHIP for you
and your customer

9. Find The Right Customers
In The First Place

10. Avoid Price Wars
Make Face-to-Face
Contact
Draw The Line For
Acceptable Conduct
Brush Up Your
Company’s
Message

11. Avoid Price Wars
Make Face-to-Face
Contact
Draw The Line For
Acceptable Conduct
Brush Up Your
Company’s
Message
Getting regular repeat
business from a loyal
customer means finding or
attracting the “right”
customer type in the first
place
Severe and frequent
discounting can only do
more harm than good for
all the wholesalers and
distributors in the industry
Let’s start with the tried-
and-true method of
meeting future customers
at trade shows and
exhibitions
Lay down an acceptable
code of conduct with
dealing with rude or
abusive customers

12. What Does It Take To Be
A Good Business Partner?

13. Mail Out A
Welcome Kit
Make Things Easier
For Them
Be Available At All
Times

14. Just like onboarding for new
employees in your company,
you could also have a
welcome kit for new
customers
Making transactions
effortless and painless for
your customers. Ditch those
spreadsheets, PDF and paper
forms. Go with an online B2B
platform such as EMERGE
Cart
A good business partner will
have a business cell phone
that’s available 24/7,
especially for international
customers and suppliers
Mail Out A
Welcome Kit
Make Things Easier
For Them
Be Available At All
Times

15. WOW Your Customers At
Every Opportunity

16. This Is How to WOW
Customers
How Do I Get to the Level of
WOW?

17. This Is How to WOW
Customers
How Do I Get to the Level of
WOW?
Did the purchasing manager at one of your
largest retail accounts suffer a recent bad spell
of illness? Send them flowers, chocolates or a
card. Or send them everything
Intuition and Initiative
Think outside of the customer support box
and, instead, think laterally and creatively. At
times you will crawl out and put yourself on a
branch to resolve things and make sure there is
a happy, conclusive ending.

18. Start by finding the RIGHT CUSTOMERS, to
begin with

19. Behave like a GOOD business
partner

20. FINALLY, SURPRISE
AND DELIGHT THEM
WHEN THINGS GO
WRONG

21. MORE INFORMATION
www.EmergeApp.net/Sales/
Build-Lasting-Wholesale-
Partnership/