How To Blog Like A Rock Star
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The document provides tips for bloggers, including reading other blogs, leaving comments, engaging the community, understanding metrics, marketing effectively, using search engines quickly, and being passionate. It also lists photo credits used in a presentation under a Creative Commons license.
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Básicos de la imagen
El documento habla sobre diferentes tipos de cámaras digitales como las point and shoot, DSLR y cámaras de celulares. Explica las características de cada una, incluyendo controles manuales, tamaño, resolución y rendimiento en condiciones de poca luz. También cubre temas de composición fotográfica como la regla de los tercios, balance, líneas guiadoras, simetría, punto de vista y contexto. Por último, da recomendaciones sobre herramientas de edición y diseño de slideshows con
Slideshows: historias contadas en la web con imágenes y audio
Este documento proporciona orientación para crear presentaciones de diapositivas efectivas con imágenes y audio. Explica que una historia clara, personajes y hechos centrales son componentes básicos, así como definir la técnica a utilizar. También discute cómo comunicar el núcleo de la historia a través de imágenes y sonido, y la importancia de la apertura, el clímax y la resolución. Además, ofrece consejos sobre la duración, el ritmo y la selección de fotos y audio de alta calidad
Mobile inclusive: básicos del responsive design y HTML5
El documento habla sobre el diseño de sitios web adaptables y móviles. Explica que el diseño adaptable proporciona un mismo código que se ajusta al tamaño de pantalla para todos los dispositivos. Las ventajas incluyen mejor SEO, experiencia de usuario y menor costo de mantenimiento. También discute la importancia de crear contenido para móviles dado que más del 50% del tráfico viene de estos dispositivos y los usuarios esperan sitios rápidos y optimizados.
Planeta Youtube: buenas prácticas
El documento describe las tendencias del consumo de video a través de plataformas como YouTube. Cada vez más personas pasan más tiempo viendo videos en línea, especialmente en dispositivos móviles. Las marcas pueden aprovechar este cambio creando contenido de video atractivo y compartible para plataformas como YouTube para llegar a audiencias jóvenes y construir lealtad a la marca. El documento ofrece consejos sobre cómo crear una estrategia y contenido exitosos para YouTube.
Privacidad en la era pública
El documento trata sobre temas de privacidad en la era digital, incluyendo el derecho al olvido y la eliminación de enlaces de buscadores, la personalización de resultados a través de algoritmos, y el uso de cookies y la privacidad en la nube. Explica cómo la información disponible online puede estar filtrada por burbujas de filtros que solo muestran contenido afín a cada usuario.
Internet hoy: tendencias 2014-2015
El documento describe las tendencias actuales de Internet, incluyendo el rápido crecimiento de usuarios y tráfico en las últimas dos décadas. Específicamente, señala que el número de usuarios de Internet creció de 35 millones en 1995 a 2.800 millones en 2014, mientras que los usuarios de teléfonos móviles aumentaron de 800 millones en 1995 a 5.200 millones en 2014. Además, destaca el aumento del consumo de video a través de Internet y dispositivos móviles.
Controles parentales en Windows
Cómo establecer límites y controles sobre cómo los niños usan la computadora en tiempo y tipo de contenidos
Videos virales 2014
Este documento describe estrategias para crear y distribuir videos virales efectivos. Explica que aunque el contenido es importante, la viralidad depende más de una buena estrategia de distribución que aproveche plataformas como YouTube, blogs, Facebook y Twitter. También recomienda optimizar el título, la imagen y los comentarios del video para maximizar las vistas en YouTube y lograr que el video se posicione entre los más vistos.
Video en la web calidad cantidad
Este documento discute varios temas relacionados con videos en la web, incluyendo la duración óptima de videos, el aumento de la calidad de video en dispositivos móviles, y la tendencia creciente de transmitir video en vivo. Señala que aunque videos cortos de 3 a 5 minutos son más comunes, la duración de videos está experimentando un aumento debido a la influencia de servicios de streaming. También destaca los avances tecnológicos que permiten una mejor calidad de video y edición en dispositivos móviles, y el valor agregado
Video online técnicas 2014
Este documento ofrece consejos para crear videos de alta calidad para la web. Recomienda enfocarse en contar una historia interesante antes de agregar efectos especiales. Además, sugiere realizar una investigación previa, grabar diferentes tipos de tomas como primer planos, medios planos y de sobrehombro, y editar el video de manera sencilla con cortes.
Visualizaciones: mapas, gráficos, infografías
Este documento describe diferentes formas de visualizar datos para contar historias de manera efectiva. Explica que los recursos de visualización hacen que las historias complicadas sean comprensibles al darle significado a los números. Proporciona ejemplos como las campañas de "The Girl Effect" y el trabajo de Hans Rosling y Jonathan Harris para mostrar datos de una manera que permite a la audiencia entender la historia detrás de los números. También discute formatos comunes como mapas, gráficos y nubes de palabras, así como herramientas para crear visualiz
El consumo de medios en cuatro pantallas
El documento describe cómo las personas usan múltiples pantallas (computadoras, teléfonos inteligentes, tabletas) para consumir contenido y cómo las marcas deben adaptarse a este comportamiento "omnívoro digital". Las personas usan diferentes dispositivos según el contexto y objetivo, y con frecuencia pasan de una pantalla a otra para completar una tarea.
Internet y la www: la historia
El documento describe brevemente la historia de Internet y la World Wide Web desde sus inicios en 1969 hasta la actualidad. Comenzó como una red militar estadounidense llamada ARPANET y fue evolucionando con hitos como el correo electrónico en 1971, el protocolo TCP/IP en 1974 que permitió conectar redes, y el nacimiento de la World Wide Web en 1989 propuesta por Tim Berners-Lee. En la actualidad Internet conecta a miles de millones de personas y ha cambiado radicalmente la forma en que nos comunicamos y accedemos a la información.
El bipolar mundo de Internet
Este documento describe a Internet como un mundo polifacético y bipolar caracterizado por la creatividad y libertad pero también por los excesos y falta de privacidad. Proporciona varios ejemplos de cómo en Internet personas desconocidas pueden presentarse como famosas, marcas de lujo interactúan directamente con clientes, cadenas de comida aprovechan errores de la competencia, estudios sociológicos se vuelven visuales y se comparten tutoriales y contenidos históricos y educativos.
Usabillidad web 2013
El documento habla sobre los principios básicos de usabilidad web según Steve Krug. Krug argumenta que las páginas deben explicarse por sí mismas y ser intuitivas para que los usuarios no tengan que pensar demasiado. También señala que los usuarios escanean páginas en lugar de leerlas, por lo que es importante jerarquizar la información visualmente. Por último, recomienda eliminar la mitad del contenido de cada página para enfocarse en lo esencial.
Las otras redes sociales
Este documento describe las características demográficas y de uso de varias redes sociales populares como YouTube, Instagram, LinkedIn, Pinterest y Tumblr. YouTube tiene millones de visitas de todas las edades pero es cada vez más popular entre adolescentes y jóvenes en dispositivos móviles. Instagram tiene mayoría de usuarias mujeres y se usa para compartir momentos y marcas de moda y otros sectores. LinkedIn se usa para contactos profesionales y búsqueda de empleo. Pinterest tiene mayoría de usuarias y es dominado por tabletas y
Marcas sociales: del desastre a la escucha social
El documento describe cómo varias empresas han utilizado las redes sociales para monitorear comentarios, responder a clientes y mejorar después de crisis o desastres. Dell ha entrenado a más de 25,000 empleados para monitorear menciones en redes sociales. Domino's usó comentarios negativos después de un video viral para mejorar su pizza y campaña. Best Buy usa Twitter para servicio al cliente a través de su "Twelpforce". American Airlines responde el 94% de tweets durante una tormenta cuando su sistema colapsó.
Redes sociales
Nestlé recibió críticas en redes sociales por usar aceite de palma vinculado a la deforestación en Indonesia. Greenpeace publicó un informe y videos acusatorios. Miles protestaron en redes y algunos pidieron boicot. Nestlé intentó censurar los videos, lo que aumentó las críticas. Finalmente Nestlé se comprometió a no usar más aceite vinculado a la deforestación.
Videos virales 2013
El documento describe las estrategias para crear videos virales exitosos. Explica que el contenido atractivo solo es parte del éxito, y que se requiere una estrategia de distribución rápida a través de blogs, redes sociales y optimización en YouTube para alcanzar miles de vistas en 48 horas y posicionarse entre los más vistos. También recomienda generar comentarios y polémica para aumentar el tráfico hacia el video.
Retazo de los cielos: post Graciosas maldades
Las imágenes de Roland Topor y Claude Serre exploran temas oscuros y surrealistas a través de dibujos y pinturas. Ambos artistas franceses del siglo XX utilizan estilos gráficos distintivos para representar ideas inquietantes sobre la humanidad y la sociedad. Sus obras a menudo incluyen figuras deformadas y escenas oníricas que invitan a la reflexión.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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How To Blog Like A Rock Star
- 6. Know your metrics.
- 10. BE PASSIONATE.
- 11. All photos in this presentation are free Creative Commons-licensed images. Gene Simmons dude: http://www.flickr.com/photos/grumpypants/ Cat on computer: http://www.flickr.com/photos/studiocurve/ Graffiti artist: http://www.flickr.com/photos/neilw Free hugs guy: http://www.flickr.com/photos/johnmueller Obama and boy: http://www.flickr.com/photos/sugarandvice Abacus: http://www.flickr.com/photos/skatzenell Lemonade stand: http://www.flickr.com/photos/pallyboy Dumpster: http://www.flickr.com/photos/47821775@N00 Running dog: http://www.flickr.com/photos/kome8 Alabama fans: http://www.flickr.com/photos/diamondduste Helen Thomas: http://www.flickr.com/photos/matt_hintsa Photo Credits
- 12. Q&A