This presentation discusses best practices for using social media. It recommends choosing platforms based on your preferences and connections, such as using LinkedIn for professional connections or Facebook for personal connections. It also advises setting up a personal brand with a real name and photo, avoiding oversharing private details, giving credit when resharing content, taking breaks from social media, and not being constantly hooked to your phone when spending time with others. The goal is to thoughtfully engage with social media instead of constant or inappropriate posting.

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2. -This presentation is not intended for people who has strong reservations about
social media , as you can see the title is "be social "
-the idea of this session is not to promote you being on the social sites throughout
the day " during working hours" ...
-I do not intend to bombard with you lot of text and slides
-I am no social media guru or an expert
I will be sharing my learnings which I have gathered while experimenting with
different tools available and interacting with fellow marketers from different
industries -the views are my own.no offence to anybody's personal preference
-image courtesy --Google
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3. How many of you are on FB ?
How many of you are on LinkedIn ?
How many of you are on twitter?
How many of you are on google plus?
How many of you do checkins while hopping in different malls...watching a
movie...going to a restaurant ?
How many of you click a photo of the food which you are eating and upload on FB?
If you have answered yes to all the questions ,
Congratulations you have the traits of being social and are ready to take on the next
step in the virtual word
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4. --personal brand
People think that putting crazy names will make them sound cool !!
Another tip-pls don't hijack names of famous people
Barackobama11
Shakira20
Narendramodifrommumbai
These kind of user id will not bring any good to you
If you are afraid or do not want to put your real photo online , then you should be
asking this question in the first place , do I want to be online.
I think there is nobody here who hates baby pictures but there is a way to do
it...create an album...or better create your baby's FB profile...:D
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5. --which platform...
Now this totally depends on your own preference...you want to get connected to
people professionally ...go to LinkedIn ...your cousins ,school mates are on FB...be
there..your professional connections are on twitter...tweet ..you love to see and pin
pictures..be on Pinterest...
But then the key is...if you do not have time to post or keep your channels
updated..then have a second thought...
Now lets talk about social media fatigue...
You recall orkut,hi5,Friendster,MySpace etc...they are not there now..
Who knows if mark zuckerberg comes out with different notion for Facebook and it
becomes irrelevant for you So would you like to give a thought on buying your own
domain ?
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6. --your posts
This is an example...pls don't think it's my status !!!
I am sure many of you might have come across these kind of relationship change
...and then endless number of comments ...congratulatory
messages...sympathy/empathy types...consolation ones when somebody says I am
going to get married Trip photos are fine...but don't post photos which captures you
in total drunk stage.
Your relatives are interested to see your new house but don't post the bathroom pics
There is a reason behind why you keep on hearing content is king..also you would not
like your kids / colleagues reading your posts which if aired on tv will only have beep
sounds...
There is a thumb rule -if you don't mind your boss reading that post , you are fine...
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7. -we have thiefs in offline world and so does online thieves exist...content is
precious...somebody has invested hours in creating that...pls don't copy and paste
and claim that it's your own..resharing and retweeting of content with due credit is
appreciated..
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8. -we have thiefs in offline world and so does online thieves exist...content is
precious...somebody has invested hours in creating that...pls don't copy and paste
and claim that it's your own..resharing and retweeting of content with due credit is
appreciated..
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9. --take a break...the way it's said ...take a chill pill.dont bombard your fans/followers
with content...let them breath and digest what you are posting...
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10. --you are out there enjoying family time...friend time...don't be hooked on to your
phone by doing every singe checkin,posting constant updates and pictures of
food,crowd etc ...do it but in a restrained manner...
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