How to be more visible through data driven content - Upswing at IMWORLD 2017)
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According to PQMedia, content marketing will be a $300 billion industry by 2019. That's a lot of content! There is a limit to how much content can be consumed, liked and shared. Research found that in a month where content creation surged, engagement dropped to its lowest point. Brands and social networks alike are competing for their share of engagement. In this session you'll learn how to cut the guesswork and how to generate content that people are searching for.
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How to be more visible through data driven content - Upswing at IMWORLD 2017)
- 1. HOW TO BE MORE VISIBLE THROUGH DATA-DRIVEN CONTENT Radu Mărcușu
- 5. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content Marketing Institute
- 15. 22.957 branduri 50 milioane bucati de continut 75.5 miliarde interactiuni +35% -17%
- 18. S imple U nexpected C oncrete C redible E motional S tories
- 22. Audience Content Timing Relevant content In front of the right audience SEO At the right time Why is SEO so efficient? 1 2 3
- 25. scutece.ro
- 26. Buyer persona ● women who wants to have a baby ● pregnant women ● new moms
- 29. nume de fete exercitii fizice in sarcina Task completion & User intent
- 30. Mobile first strategy 80% of the searches from some informational topics are performed from a mobile device 80% mobile searches
- 31. Accelerated Mobile Pages (AMP) All pages On page level Before After Before After Clicks 18,216 9,894 181 149 Impressions 176,562 78,428 925 495 CTR 10.32% 12.62% 19.57% 30.10% Position 6.8 5 1 1
- 32. hrp.ro: from 700 to 30.000 visits / month
- 33. MORE THAN 50 MILLION DAILY SEARCHES ARE MADE ON GOOGLE.RO IS YOUR BRAND THERE?
- 37. upswing.ro/report upswing.ro Radu Mărcușu, CEO Upswing radu@upswing.ro