The document discusses how an online recruitment officer pitched the idea of a live, bi-weekly online talk show at Grenfell Campus to become more famous. The officer proposed using Google Hangouts to broadcast interviews with students and faculty live on YouTube. After getting approval and buying the necessary equipment for around $1500, the officer recruited help, developed content, and began promoting and broadcasting the show. It was well received by the campus community. The officer sees potential to expand using mobile live broadcasting apps.

1. HOW TO BE FAMOUS
Recruitment Through Live Internet
Broadcast.
@tomcochrane // digital storyteller
@tomcochrane // tomcochranephoto.com // #PSEWEB 2015 – Montreal, QC

4. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com

5. oldcrowmagazine.com

13. Background
 Online Recruitment Officer:
 web
 social
 webinars
@tomcochrane // tomcochranephoto.com #PSEWEB 2015 | Montreal, QC

15. Made at #PSEWEB
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Where else do good ideas come from?
 Saying goodbye to webinars
 Saying hello to webcasts!
 Lightbulb moment!

17. Post #PSEWEB
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 On return…

19. Post #PSEWEB
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 On return…
 Pitch to my manager:
A live, online, interactive bi-weekly talk show
featuring students, faculty, and staff of Grenfell
Campus, targeted at prospective students.

20. Post #PSEWEB
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Use Google Hangouts On-Air to broadcast live
to YouTube.
 Automatically archived to YouTube for
watching later and embedding.

21. Post #PSEWEB
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com

22. Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Video camera (Canon HF r500, $400)

23. Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 USB Microphone (Yeti, $200)

24. Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Lights (Kit, $350)

25. Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Encoding box (Blackmagic Intensity, $250)

26. Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Plus:
 Cables (HDMI, USB)
 Already had computer (Macbook Pro), tripod
 Total: ~$1500
 Approved!

27. Step 2: Buy in
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Recruitment team and marketing

29. Step 2: Buy in
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Recruitment team and marketing
 IT

31. Step 2: Buy in
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Recruitment team and marketing
 IT
 Admin

32. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 CLAPPING GIF HERE

33. Step 3: Just do it
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 …almost
 Branding

35. Step 3: Just do it
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 …almost
 Branding
 Content Plan
 Making it work - literally.

37. Step 3: Just do it
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 …almost
 Branding
 Content Plan
 Making it work
 Booking guests
 Promotion
- literally.

40. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com

41. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com

42. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com

43. Step 4: Aftermath
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 Internal response
 Growing enthusiasm
 Student response
 What’s next?

44. Periscope
#PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
 One tap, mobile live broadcast

45. THANKS.
@tomcochrane // tomcochranephoto.com
@tomcochrane // tomcochranephoto.com