How To Be A Sticky Company

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There are several key things that will make clients want to stick with you long-term. Here I explain who each of these things, if addressed during the business relationship, will result in happier clients, and longer business relationships.

How To Be A Sticky Company Making Your Clients Love You by Jon Pederson

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Outkreate is a digital-first design and marketing agency. As we grow, it's become important to define our purpose and the values under which we operate. The goal of this living and breathing document is to infom potential hires of our purpose and culture. This way, folks are aware of what they are getting into. Also, this helps us "articulate" our powerful culture -- so, we know when someone is deviating from a value - and can work as feedback to correct our actions. Netflix's culture deck's candid language and style inspired our verbiage and formatting.

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