The document discusses how to advocate for social media in conservative corporate cultures. It uses the analogy of Pacman to describe navigating obstacles like skeptical departments. It recommends learning the corporate landscape, objectives, and opponents. When pushing for change, anticipate objections, show how risks are avoidable, and use examples. Find allies familiar with the culture and business who can guide your efforts. Qualities of an effective advocate include patience, analysis, creativity, mentoring skills, and nimbleness.

1. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

2. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

3. It’s a dot-eat-dot world

6. The Pacman Paradigm The Ghosts of Corporate Culture

7. The Pacman Paradigm The Ghosts of Corporate Culture . . . .

13. The Pacman Paradigm

18. The Pacman Paradigm The Qualities of a Social Media Advocate

19. Patient

20. Analytical

21. Creative

22. Mentoring

23. m i b l N e

24. The Pacman Paradigm P atient A nalytical C reative M entoring a nd N imble P A C M a N