20 year marketing plan

1. Speedracer: DRIVEN to Succeed 20 year Marketing Plan for the Driven CHRIS C. CABRERA October 2010

2. The Racetrack Racetrack Laps I race for… Inseparable parts Monitoring/ Maintenance Brand Launch Rules of the Race Racing for the 1st Prize Overtakes

3. I race for... I am a doctor-leader to and for the Filipino people, driven to bridge the gap between the Filipinos and the dermatological services that they need and deserve. I am a doctor-leader who will be living a life of balance; understanding that I must be whole before I can share myself. Therefore I shall be responsive to my duties that go beyond the realm of my practice: I shall be a dutiful daughter, loving wife, full-time mother and supportive friend.

4. The Inseparable Parts Student of the world Doctor of the future Daughter Sister Aunt Girlfriend Friend Bestfriend Yoga practitioner Traveler

5. Student of the world Always learning inside and outside of the classroom/hospital.

6. Doctor of the future Dynamic manager and social catalyst who knows how to have fun.

7. Generous Daughter FIRST and foremost.

8. Dependable Sister Always.

9. Doting Aunt

10. Full-time Girlfriend

11. Loyal Friend Forever.

12. Awesome Bestfriend

13. Centered Yoga Practitioner Healthy mind and body.

14. Curious Traveler Seeing the world as my classroom

15. Maintenance per lap:How I stay on top of the race Fine tuning parts Going for the win: Well-planned schedule Trumping the competition: Study hard. Play clean: maintain good work ethics Training for Life: Exercise! Work hard, play hard: Make time for family and friends. Walk the world: See the big picture always Look at the dashboard: Do not get distracted! Good mileage: End in mind

16. Who is the Driver today? My Brand Launch

17. Rules of The Race: Freestyle Be a Marketing Leader (Kotler) Develop marketing strategies and plans – Know thy self, know where you want to go. Capture market insights – Master research! Connect with customers – Patient-centered Build strong brands – proper positioning, react quickly Shaping the market offerings – Innovate! Delivering value – Practice what you preach. Communicating value – Word of Mouth Creating long-term growth – New product development

18. Think like a billionaire (Richard Branson) “In most industries it is virtually possible to think of the world as one country.” – Think global! "Lavish praise on people and people will flourish; criticize people and they'll shrivel up.” – Don’t forget to acknowledge the good in people "Give people a second chance if they screw up. I don't know where I'd be if I hadn't been given second chances.” – Be forgiving. "It's important for the company's sake that the chairman not get bored.” – Do something you love, keep it interesting. "My general philosophy in life is you never really go wrong saying yes." – Keep trying.

19. Racing for 1st prize: My 20 year journey Fast Faster Young Dependent Single Healthy Student Student Budget Duty Nights Stuck in the hospital Observing, training Wise Independent Married, with 4 kids? Healthy Dermatologist What budget? Wine nights Stuck in Maldives, bump into Jiji Practicing

20. Overtake: I am the first placer when… “I am driven to succeed. But the journey to the finish line is as sweet as the win, if taken with friends and family. Winning is about achieving a life of balance—being a champion in the eyes of God, loved ones, family, and future patients that I wish to serve.”

21. Speedracer: DRIVEN to Succeed 20 year Marketing Plan for the Driven CHRIS C. CABRERA October 2010