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© 2013 KMS Technology
© 2013 KMS Technology
HOW TO APPLY UX
THEORY IN PRACTICES
OBJECTIVES
• Introduce the contents of UX
• How to apply UX
Confidential 3
TARGET AUDIENCES
• Everyone
Confidential 4
• What is UX?
• How to improve UX
• Q&A
Confidential 5
WHAT IS UX?
WHAT IS UX?
User experience (abbreviated as UX) is how
a person feels when interfacing with a
product.
Confidential 7
WHAT IS UX?
Confidential 8
• Peace of mind
• Enjoy time
WHAT IS UX?
Confidential 9
• Helpful
• Enjoy
WHAT IS UX?
People usually tend to focus on developing
basic features and makes a beautiful
interface, and they think their product is
good
Confidential 10
It will be
good!
WHAT IS UX?
Confidential 11
Design is not just what it looks like. Design
is how it works.
WHAT IS UX?
Confidential 12
We can apply UX on everything from us
HOW TO IMPROVE UX
HOW TO IMPROVE UX
Confidential 14
• User Research
• Interaction design
• Information architecture
• Usability
• Visual design
• User Research
USER RESEARCH
Confidential 15
User research focuses on understanding
user behaviors, needs...
USER RESEARCH
Confidential 16
For who wants to
sea travel
USER RESEARCH
Confidential 17
Think that you are a user, and
this situation what do you need?
What do you think? what do you
do?
HOW TO IMPROVE UX
Confidential 18
• User Research
• Interaction design
• Information architecture
• Usability
• Visual design
• Interaction design
INTERACTION DESIGN
Confidential 19
Interaction Design focuses on creating
engaging interactive systems with well
thought out behaviors.
INTERACTION DESIGN
Confidential 20
Home
Mouse
hover to
“Time”
Click to
“Timesheets”
GOAL
INTERACTION DESIGN
Confidential 21
My GOAL
on first look
INTERACTION DESIGN
Confidential 22
Outward display of frequently
used features
INTERACTION DESIGN
Confidential 23
HOW TO IMPROVE UX
Confidential 24
• User Research
• Interaction design
• Information architecture
• Usability
• Visual design
• Information architecture
INFORMATION ARCHITECTURE
Confidential 25
Information Architecture focuses on how
information is organized, structured, and
presented to users.
INFORMATION ARCHITECTURE
Confidential 26
INFORMATION ARCHITECTURE
Confidential 27
INFORMATION ARCHITECTURE
Confidential 28
Ensure that the product's
information is easy to find and the
important information displays in
the right place
INFORMATION ARCHITECTURE
Confidential 29
HOW TO IMPROVE UX
Confidential 30
• User Research
• Interaction design
• Information architecture
• Usability
• Visual design
• Usability
USABILITY
Confidential 31
Usability means making products and
systems easier to use, and matching them
more closely to user needs and
requirements.
USABILITY
Confidential 32
USABILITY
Confidential 33
Mua
Mua
Mua
USABILITY
Confidential 34
USABILITY
Confidential 35
Sometimes, people don't design the good
usability because they want the good UX
USABILITY
Confidential 36
Let's guess what the next user's
needs are and focus on
supporting around it
HOW TO IMPROVE UX
Confidential 37
• User Research
• Interaction design
• Information architecture
• Usability
• Visual design• Visual design
VISUAL DESIGN
Confidential 38
Visual Design focuses on ensuring an
aesthetically pleasing interface that is in line
with brand goals.
VISUAL DESIGN
Confidential 39
VISUAL DESIGN
Confidential 40
Ask Graphic Design team
SUMMARY
Confidential 41
• The product is designed for users, not you
• Please make sure that the product is easy
for users to use because they don't want
to read the user guide (apply interaction,
information architech, usability)
• The users make the final decision, so let's
change for their needs
ANY QUESTIONS ?
© 2013 KMS Technology
THANK YOU !

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