5. Ad inventory -- Standard positions -- Targeted at Mom and Pops
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Editor's Notes
We started with a question: In a world of shrinking newsroom resources and a rapidly growing start-up news landscape, what role does a news organization like The Miami Herald play in hyperlocal news in our community.
We are: Largest single local news audience Provide tools, techniques and audience Trade contacts and and marketing Share content that partners can use
We start with a unique ability to point audience to local news. == Largest local news site – we put our partners prominently on our home page – up here and…..
Down here --
We started with – two weeklies with no meaningful web presence -- two former journalists with an interest in starting local news sites -- a community foundation starting a news site -- our own experiment
Our answer is this project – an attempt to collaborate with existing players in print and on the web, encourage startups and innovation along the way:
![What’s our role in the new local? ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)