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  1. 1. The Miami Herald Community News Network
  2. 2. What’s our role in the new local? <ul><li>Help build and encourage community coverage and conversation. </li></ul><ul><li>Search and share tools and techniques to create revenue for community players – and ourselves. </li></ul><ul><li>Share content that partners can use. </li></ul><ul><li>Leverage our reach and brand to build audience for public service content and community conversation. </li></ul>
  3. 5. Ad inventory -- Standard positions -- Targeted at Mom and Pops
  4. 6. First Phase Partners <ul><li>Existing community newspaper publishers </li></ul><ul><li>Bloggers with a community news focus </li></ul><ul><li>Journalists/entrepreneurs </li></ul><ul><li>Foundation-funded start-ups </li></ul>
  5. 11. <ul><li>Key page elements </li></ul><ul><li>Main stage curated by partner </li></ul><ul><li>Exchange features forums, user photos and videos </li></ul><ul><li>Around town includes geo-targeted stories, RSS feeds, blog posts </li></ul>
  6. 12. Next steps and new partners <ul><li>Getting traction on advertising </li></ul><ul><li>Broadening the network </li></ul><ul><li>Reaching out to established bloggers </li></ul><ul><li>Coconut Grove Grapevine </li></ul><ul><li> (UM’s West Grove project) </li></ul><ul><li>Community of Interest sites </li></ul><ul><li>Orthodox, Haitian and Brazilian channels </li></ul>
  7. 13. The partner challenge <ul><li>Not everyone wants to play </li></ul><ul><li>Must frame the value equation </li></ul><ul><li>Applying an ethical framework </li></ul><ul><li>Internal obstacles </li></ul>