Visuality is a Ruby on Rails development team based in Warsaw, Poland. They take an Agile, user-centric approach to design and development. They start every project by understanding the client's business needs in order to code the product and provide useful feedback. Their process involves initial discussions, prototyping, dividing work into tasks and sprints, and providing bi-weekly access to new versions for client feedback until completion. Communication is emphasized through tools like Slack to keep clients informed throughout development. They showcase Magello, an online tourism management system they developed, highlighting their focus on user experience, branding, admin panel usability, and landing page design. The client praised Visuality's devotion to the project and business understanding

1. Visuality is the Ruby on Rails development team.
We are enthusiastic about Agile methodologies and user-centric design.
WE DESIGN AMAZING
INTERFACES & DEVELOP
RELIABLE APPLICATIONS

2. Exceptional
development
starts
with
business
understanding.
As startup founders ourselves,
we know that building an app
is just the beginning.
For this reason, we start
every process with
understanding the business
behind it, so we not only
code your product, but also
provide feedback and useful
suggestions as well.

3. THE
PROCESS

4. First of all, we want to fully
understand your product.
After initial contact, we set
up a meeting on Skype
or in person, and discuss
projects' details.
At this point our goal is to
get as much information
as we can and ask questions
you did not expect.
It’s absolutely crucial to produce
your MVP (Most Viable Product)
and find the most efficient way
to develop it.
UNDER-
STANDING
1.

5. At this stage, the whole team
of developers, designers
and PMs sits down and creates
a list of all key features and user
scenarios for your product.
We do a lot of brainstorming,
sketching and voting.
All of that to create the first
prototype of your product.
PRODUCT
DESIGN
2.

6. As soon as our vision meets your
expectations, we divide our work
into tasks and put them together
as a prioritized list called
“backlog”.
Right after that, we create
detailed user scenarios and final
interface design.
We also set up all the
management and communication
tools (Trello, Jira and Slack) to
make the development process
as transparent and efficient as
possible.
KICK
OFF
3.

7. When all above is set, we start
coding your product.
We work in short time periods,
called “sprints”, which usually
last two weeks.
After each sprint, you gain access
to the latest version of your
product. You can play with it
and give feedback about new
features.
Simultaneously, we work
on further development until
your product is complete.
DEVELOP-
MENT
4.

8. HOW
WE
WORK
UXUI PROTO
TYPING

9. When all above is set, we start coding your product. We work in short time periods,
called “sprints”, which usually last two weeks.
After each sprint, you gain access to the latest version of your product.
You can play with it and give feedback about new features.
Simultaneously, we work on further development until your product is complete.

10. We strongly believe that communication, trust and transparency
are the essential elements of successful business relationship.
Having this said we give you an instant access to our work log
so at the end of each day you can see how much time developers
spent building your application.
MARIUSZ KOZIEŁ
27.07.2015
28.07.2015
29.07.2015
30.07.2015
31.07.2015
MARCIN KOT SAKIR TEMEL
6 5 7
5 7 3
7,5 8 6
7 6 5
7 5 7
38,5 38 35SUM

11. Communication is the key - we know that for sure. We successfully
developed dozens of products for clients around the globe because
we always made that very clear.
We invite our clients to join a Slack channel to be in constant touch with
all our team members to make sure everybody knows what is happening
with the product the entire time.

12. SHOW
CASE

13. MAGELLO
See on-line

14. PRODUCT
DESIGN
Magello is an online system
for organising trips and sales
support in tourism.
We had previous
experience creating similar
systems, therefore we knew
what we had to focus on during
product design.
We created a list
of features that we wanted
to implement, which we later
prioritized and decided which
of them should be in MVP.

15. THE
BRANDING
The next step was
designing product's visual
identity and creating it's
style guide.
We are fully aware that
a brand is one of the
most valuable things,
therefore we always try
to make sure that
branding reflects
company’s mission
and values.

16. THE
ADMIN
PANEL
The Admin Panel
is the most important
part of the system
in this product, so we
were very particular
to make sure it’s
user-friendly and its key
features (payments,
reservations, documents
upload and all statistics)
run very efficient.
ONLINE

17. THE
USER
VIEW
Having lots of experience
in developing systems
for e-commerce from
scratch, we tried to make
it as simple and intuitive
as possible, knowing
how much success
in online sales depends
on customer satisfaction.
ONLINE

18. THE
LANDING
PAGE
Landing page is one
of Magello’s key
marketing tools,
so we know it has
to be beautiful, yet very
simple to attract
potential customers
and fulfill
it’s sales purpose.
ONLINE

19. Marcin Tchórzewski, CO-FOUNDER
I can’t imagine anyone else
creating this project.
Visuality showed
an amazing devotion
to this project and a great deal
of business understanding.
Creating a startup is always
a challenge, but Visuality
transformed it into
a really good experience.

20. Check our portfolio

21. HELLO FROM WARSAW,
POLAND
HIRE US!
www.visuality.pl