How the Twitter IPO Validates Mobile Marketing
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Twitter has successfully figured out mobile advertising, generating over $270 million in revenue last year which is expected to double this year. Mobile ads account for over 65% of Twitter's revenue, positioning it as a leader in the mobile space. While Facebook and Google dominate traditional web traffic, they are struggling to develop strong mobile platforms. As consumer reliance on mobile increases, marketers will need to address the growing mobile opportunity, with mobile advertising projected to surpass traditional web advertising. Twitter's current mobile advertising success positions it to lead the development of mobile media as a key marketing opportunity.
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How the Twitter IPO Validates Mobile Marketing
- 1. How the Twitter IPO Validates Mobile Marketing ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 2. Twitter is the first to successfully figure out the mobile advertising equation. ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 3. Last year they made more than $270 million and revenue is expected to more than double this year. ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 4. Mobile ads make up more than 65 percent of Twitter’s revenue, positioning it the leader in the mobile space. ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 5. Facebook and Google are giants in traditional web traffic, but are struggling to develop stong mobile platforms. ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 6. Increasing consumer reliance on mobility will force marketers to address the mobile opportunity. ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 7. In 2014 mobile advertising is expected to reach more than $11 billion. eMarketer says mobile will eventually surpass traditional web advertising. ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 8. With Twitter’s current success – we can expect Twitter to lead in the development of mobile media as a key marketing opportunity ® Innovative Mobile, Local, & Social Marketing Solutions | www.FindGravy.com
- 9. Looking for Smart Mobile Marketing Solutions? Discover What’s Going On @ Gravy follow us: @FindGravy email us: Team@FindGravy.com call us: 703.840.8850 visit us: Gravy.FindGravy.com