This document provides reasons to add Gravy to a company's marketing mix and examples of how Gravy has helped increase engagement and drive sales for various companies. Gravy is a mobile and web platform that reaches over 23 million people across the US, especially those aged 25-34 from upper-income households. It provides hyperlocal geo-targeting and uses social data to connect brands to consumers in real-time. Case studies show how Gravy helped a movie studio increase opening weekend ticket sales, a beauty company increase event attendance, and a retailer exceed sales goals for a DVD release. The document argues that using Gravy can significantly increase store revenue and drive-to-store efforts compared to not using Gravy.

1. TOP 5 REASONS
TO ADD GRAVY TO YOUR MARKETING MIX
MOBILE IS THE BEST WAY TO REACH
LOCAL CONSUMERS
50
%
of all Google Mobile Search
activity has local intent
GRAVY REACHES MILLIONS OF
PEOPLE ON SMARTPHONES &
THE WEB .
RESULTS YOU CAN MEASURE
LEADING MOTION PICTURES STUDIO
Drive Opening Weekend Ticket Sales for G.I. Joe: Retaliation
21.5MM
IMPRESSIONS
12 MILES
43%
AVG. DISTANCE DRIVEN
SHARED VIA FACEBOOK
#1
AT THE BOX OFFICE
TOP BEAUTY CPG COMPANY
Drive In-Store Traffic To Beauty Day Events at Local Drugstores in the NYC Metro area
15.4MM
IMPRESSIONS
99
76%
VIRAL SCORE (OUT OF 100)
ATTENDED WERE SINGLE
150%
INCREASE IN EVENT ATTENDANCE
LARGE BIG BOX RETAILER
Drive In-Store Sales of Limited Edition Top Gun Blu-Ray DVD
5.8MM
IMPRESSIONS
9.4 MILES 13%
OF PURCHASERS WERE
UNDER 24 YEARS OF AGE
AVG. DISTANCE DRIVEN
160%
WEEK 1 SALES GOAL
ACHIEVED WITH GRAVY
YOUR CONSUMERS ARE USING GRAVY
REACHING 23 MILLION PEOPLE ALL ACROSS THE U.S.
REACHING GEN X & GEN YERS
AGE 18-24
Women
13%
AGE 13-17
16%
AGE 25-34
31%
using Gravy.
AGE 55+
4%
AGE 45-54
AGE 35-44
10%
26%
56%
44%
REACHING HIGH HHI & WELL-EDUCATED CONSUMERS
61%
$0-$30K
19%
college.
$100K+
12%
39%
no college.
grad
school.
$60-$100K
38%
$30-$60K
31%
NIELSEN PRIZM SEGMENTS
YOUNG PROFESSIONALS
Suburban, Midscale Income
No Children, Rent Home
White, Black, Asian, Hispanic Mix
WHITE PICKET FENCES
Second City, Upper Mid Income
Have Children, Own Home
White, Black, Asian, Hispanic Mix
REAL-TIME RELEVANCE
OUR SECRET SAUCE CONNECTS YOU TO CONSUMERS WHEN IT MATTERS MOST
HYPERLOCAL GEO-TARGETING
MOOD-BASED SOCIAL DISCOVERY
REAL-TIME TRAFFIC TECHNOLOGY
TRENDING EXPERIENCES BASED
ON SOCIAL DATA
IT WORKS!
70% increase in store revenue
with
Gravy.
$
150%
increase
without
Gravy.
IT’S WORKED FOR LEADING BRANDS LIKE:
en
Learn how Gravy can increase your reach, engagement and drive to-store efforts. Contact us at team@findgravy.com