SlideShare a Scribd company logo
Matt Perman 
Blog: www.whatsbestnext.com 
Facebook: Matt Perman 
Twitter: mattperman 
Email: matt.perman@gmail.com
What is Usability? 
“Usability is the extent to which a site can be used by a 
specified group of users to achieve specified goals with 
effectiveness, efficiency, and satisfaction in a specified 
context of use.”
OR
Usability = Don’t Make Me 
Think
Hard to Use
Easy to Use
Matthew 22:37; 7:12 
“Love your neighbor as yourself.” 
“Whatever you wish others would do to 
you, do also to them, for this is the Law 
and the prophets.”
Matthew 20:28 
For the Son of Man did not come to be 
served, but to serve, and to give his life 
a ransom for many.
Romans 15:2-3 
Let each of us please his neighbor for 
his good, to build him up. For Christ 
did not please himself, but as it is 
written, ‘the reproaches of those who 
reproached you fell on me.’
1 Cor 10:24 
Let no one seek his own good, but the 
good of his neighbor.
1 Cor 10:31-11:1 
So then, whether you eat or drink or whatever you do, 
do all to the glory of God. Give no offense to Jews or 
Greeks or to the church of God, just as I try to please 
everyone in everything I do, not seeking my own 
advantage, but that of many, that they may be saved. Be 
imitators of me, as I am of Christ.
Phil 2:4-7 
Let each of you look not only to his own 
interests, but also to the interests of 
others. Have this mind among yourselves, 
which is yours in Christ Jesus, who … 
made himself nothing, taking the form of 
a servant...
What Makes a Site Usable? 
1. Provide good orientation: global navigation and local 
navigation. 
2. Use good principles of classification. 
3. Make obvious what is clickable. 
4. Use the smallest effective difference
4 Questions to Discuss 
1. Are any principles of usability different on social 
media sites? 
2. Has free resulted in a glut of too much content? 
3. Does ease of payment make free less necessary? 
4. What are the most important strategic principles for 
sites to incorporate if they want to be effective in using 
social media to ignite amplified word of mouth?

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How the Gospel Should Shape your Web Strategy -- Not Just Your Web Content

  • 1. Matt Perman Blog: www.whatsbestnext.com Facebook: Matt Perman Twitter: mattperman Email: matt.perman@gmail.com
  • 2. What is Usability? “Usability is the extent to which a site can be used by a specified group of users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.”
  • 3. OR
  • 4. Usability = Don’t Make Me Think
  • 7. Matthew 22:37; 7:12 “Love your neighbor as yourself.” “Whatever you wish others would do to you, do also to them, for this is the Law and the prophets.”
  • 8. Matthew 20:28 For the Son of Man did not come to be served, but to serve, and to give his life a ransom for many.
  • 9. Romans 15:2-3 Let each of us please his neighbor for his good, to build him up. For Christ did not please himself, but as it is written, ‘the reproaches of those who reproached you fell on me.’
  • 10. 1 Cor 10:24 Let no one seek his own good, but the good of his neighbor.
  • 11. 1 Cor 10:31-11:1 So then, whether you eat or drink or whatever you do, do all to the glory of God. Give no offense to Jews or Greeks or to the church of God, just as I try to please everyone in everything I do, not seeking my own advantage, but that of many, that they may be saved. Be imitators of me, as I am of Christ.
  • 12. Phil 2:4-7 Let each of you look not only to his own interests, but also to the interests of others. Have this mind among yourselves, which is yours in Christ Jesus, who … made himself nothing, taking the form of a servant...
  • 13. What Makes a Site Usable? 1. Provide good orientation: global navigation and local navigation. 2. Use good principles of classification. 3. Make obvious what is clickable. 4. Use the smallest effective difference
  • 14. 4 Questions to Discuss 1. Are any principles of usability different on social media sites? 2. Has free resulted in a glut of too much content? 3. Does ease of payment make free less necessary? 4. What are the most important strategic principles for sites to incorporate if they want to be effective in using social media to ignite amplified word of mouth?