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How are the 2016
presidential primaries
in the U.S. introduced
in Mexico?
MARIJOSE MARTINEZ LORENZO
 Founders: Félix Palvacini and Emilio
Rabasa in 1916
 Founded: Santiago de Querétaro→ end
of Mexican Revolution
 Current owner: Juan Francisco Ealy
Ortiz (October 23,1969)
 Readership: national
 Political orientation: Center-right wing
 Largest newspapers: Reforma (right)
and El Universal
 Smaller: La Jornada (left) and El
Economista (right)
Method:
 Tools: Factiva, El Universal
 Time: January to April (2016)
 Candidates:
 Republicans: “Trump” and “Ted Cruz”
 Democrats: “Clinton” and “Sanders”
 Variables:
 Visibility: word count, number of
stories (3 categories), visibility of
Trump’s policy (0/1)
 Tone: coding for candidates overall,
attitudes towards Trump
 Topics: 3 general topics, specific
topics
Topics
 Candidate Characteristics:
 Personality, tone, winner/loser
 Campaign Issues:
 Building/Funding Wall, Belgium attacks, statements on terrorism, race,
minorities, women’s rights
 Policy:
 Domestic: economy, gun control, healthcare reform, trade, immigration
 Foreign: relations with Asia, Mexico, Europe
Topics
 Trump:
 Candidate Characteristics: embarrassment, ignorant, racist, xenophobia, Mexicans=
rapists & criminals, hair, genitalia
 Campaign Issues: wall, human rights violation (Muslims, waterboarding)
 Clinton:
 Candidate Characteristics: women and minority vote, strong leader (Clinton wins over
Sanders)
 Campaign Issues: wall, Super Tuesday
 Sanders:
 Candidate Characteristics: Sanders loses to Clinton
 Policy: trade, Mexico-U.S. relations, gun control, violence, healthcare reform, economy
 Cruz:
 Campaign Issues: teaming up against Trump
 Policy: immigrant workers’ rights
Conclusions
 Visibility:
 Trump dominated the media, free publicity, most visible
 Clinton had the second highest visibility in the total number of stories published
 Sanders second the last in number of articles published
 Cruz had the lowest number of stories published about him
 Tone:
 Trump tone has had the most fluctuation, but always remains negative/neutral
 Clinton perceived most favorable of all the candidates, least negative tone, most
positive/neutral
 Sanders has either negative or positive tone, but is looked as less favorable than
Clinton, yet more favorable than Trump
 Cruz tone maintained relatively constant between neutral and positive, but his decrease
in visibility over time indicates a decrease in support in the Mexican newspapers
Sources
 Articles and graphs retrieved using Factiva. *
 File:El Universal Wordmark.png. 2012. El Universal Compañia Periodística
Nacional S.A. De C.V., n.p.
 Ilmagore. Donald Trump, Desnudo En Londres. N.d. El Universal, n.p.
 Tu Foto Con El Presidente. Digital image. Flickr. N.p., 13 Oct. october
12010. Web.

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How the 2016 presidential primaries are introduced in mexico

  • 1. How are the 2016 presidential primaries in the U.S. introduced in Mexico? MARIJOSE MARTINEZ LORENZO
  • 2.  Founders: Félix Palvacini and Emilio Rabasa in 1916  Founded: Santiago de Querétaro→ end of Mexican Revolution  Current owner: Juan Francisco Ealy Ortiz (October 23,1969)  Readership: national  Political orientation: Center-right wing  Largest newspapers: Reforma (right) and El Universal  Smaller: La Jornada (left) and El Economista (right)
  • 3. Method:  Tools: Factiva, El Universal  Time: January to April (2016)  Candidates:  Republicans: “Trump” and “Ted Cruz”  Democrats: “Clinton” and “Sanders”  Variables:  Visibility: word count, number of stories (3 categories), visibility of Trump’s policy (0/1)  Tone: coding for candidates overall, attitudes towards Trump  Topics: 3 general topics, specific topics
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  • 8. Topics  Candidate Characteristics:  Personality, tone, winner/loser  Campaign Issues:  Building/Funding Wall, Belgium attacks, statements on terrorism, race, minorities, women’s rights  Policy:  Domestic: economy, gun control, healthcare reform, trade, immigration  Foreign: relations with Asia, Mexico, Europe
  • 9. Topics  Trump:  Candidate Characteristics: embarrassment, ignorant, racist, xenophobia, Mexicans= rapists & criminals, hair, genitalia  Campaign Issues: wall, human rights violation (Muslims, waterboarding)  Clinton:  Candidate Characteristics: women and minority vote, strong leader (Clinton wins over Sanders)  Campaign Issues: wall, Super Tuesday  Sanders:  Candidate Characteristics: Sanders loses to Clinton  Policy: trade, Mexico-U.S. relations, gun control, violence, healthcare reform, economy  Cruz:  Campaign Issues: teaming up against Trump  Policy: immigrant workers’ rights
  • 10. Conclusions  Visibility:  Trump dominated the media, free publicity, most visible  Clinton had the second highest visibility in the total number of stories published  Sanders second the last in number of articles published  Cruz had the lowest number of stories published about him  Tone:  Trump tone has had the most fluctuation, but always remains negative/neutral  Clinton perceived most favorable of all the candidates, least negative tone, most positive/neutral  Sanders has either negative or positive tone, but is looked as less favorable than Clinton, yet more favorable than Trump  Cruz tone maintained relatively constant between neutral and positive, but his decrease in visibility over time indicates a decrease in support in the Mexican newspapers
  • 11. Sources  Articles and graphs retrieved using Factiva. *  File:El Universal Wordmark.png. 2012. El Universal Compañia Periodística Nacional S.A. De C.V., n.p.  Ilmagore. Donald Trump, Desnudo En Londres. N.d. El Universal, n.p.  Tu Foto Con El Presidente. Digital image. Flickr. N.p., 13 Oct. october 12010. Web.