In the past decade alone, social media has rapidly transformed virtually every industry. Even the largest news agencies worldwide have had to incorporate social media platforms into the forefront of their news delivery strategies.
Social media has introduced connectivity, innovation, and diversity to the fashion industry. Instagram, for instance, functions as a live magazine, constantly updating itself with the latest fashion trends and enabling users to participate in fashion rather than merely observing it actively. Originally published at https://tshirtplus.com.au/blog/social-media-fashion-trends/#Cropped_Cardigan
How Social Media is Changing the Fashion Industry.pptx
1. 1300 986 000 info@tshirtplus.com.au
How Social Media
is Changing the
Fashion Industry
www.tshirtplus.com.au
2. Overview
In the past decade alone, social media has rapidly transformed virtually every industry.
Even the largest news agencies worldwide have had to incorporate social media
platforms into the forefront of their news delivery strategies.
Social media has introduced connectivity, innovation, and diversity to the fashion
industry. Instagram, for instance, functions as a live magazine, constantly updating itself
with the latest fashion trends and enabling users to participate in fashion rather than
merely observing it actively.
Social media has done many remarkable things for the fashion industry, including
creating fashion icons, substantially influencing fashion patterns, and reforming job-
seeking practices.
3. The Evolution of Fashion Trends
Social media in the fashion industry refers to using various social media
platforms to promote and participate in trends by numerous fashion
designers and consumers.
During COVID-19, social media have become more prominent, creating
new advertising channels for fashion-oriented houses to reach their
target audiences.
In 2009, many luxury fashion brands used social media to create
interactions between the brand and its customers to increase brand
awareness and engagement. Instagram and TikTok are the most
popular social media platforms currently used to promote fashion
trends.
4. Customized Garments
In the past, icons heavily influenced fashion trends, but now customization and
individualistic preferences have taken precedence. The concept of individuality
cannot be wholly supported by ready-to-wear clothing. There is a limit to how
much these clothes can reveal a person’s demeanour, style, and vibe. This
makes custom-made clothing the ideal way to express oneself. Because
manufacturers and tailors can work with various fabrics, designs, and themes,
one can be inventive and artistic.
5. Cropped Cardigan
There is nothing more trend-defining in contemporary fashion than the
modest cropped cardigan, which was popular in the 1990s.
In recent fashion seasons, cropped cardigans have returned, with many
designers and labels incorporating this style into their collections. Cardigans
distinguish this trend by cutting shorter than traditional styles, typically
terminating at the waist or just above the hips.
Versatility is one of the primary benefits of cropped cardigans. They can be
dressed up or down and paired with various ensembles depending on the
occasion.
6. 1300 986 000 info@tshirtplus.com.au
Conclusion
In conclusion, social media has
revolutionized the fashion industry, from
creating and disseminating fashion
trends to designing t-shirts. As a result of
the pandemic causing people to rely
more on social media, fashion houses are
utilizing social media platforms to reach
their target audience and maintain
consumer connections.
Editor's Notes
Entered text
Currently, we're actively engaged in implementing a Pay-Per-Click (PPC) strategy for our client. With a daily budget of $1000 and an anticipated sales value of $250,000 per month, we're on track to achieving substantial results.
However, now we are keen on reducing marketing expenses to 3% of the total revenue, which amounts to $250,000. In response, we've crafted a comprehensive strategy that adheres to this budget adjustment, with a monthly range of $7000 to $13,000.
Include Existing Customers in Google Remarketing Display Ads
Exclusion of Existing Customers:
Understanding that our existing customer base is being effectively targeted through our remarketing campaigns, we'll utilize the customer list to exclude these individuals from our Google Search Campaigns. This exclusion ensures that our search campaigns focus primarily on acquiring new customers who haven't interacted with us before.
Action Item:
Implement customer list exclusions in our Google Search Campaign settings.
Allocate search campaign resources towards reaching new potential customers.
Entered text
Step 2: Real-time List Updates
Dynamic User Lists:
To stay ahead of the game, we're putting a strong emphasis on real-time user list updates. As user behavior evolves, we'll be dynamically updating these lists to ensure that our targeted ads reach the most relevant individuals.
Email Marketing Frequency:
Maintaining a balanced approach, we propose sending one newsletter per week. This frequency will allow us to maintain engagement without overwhelming our users. Our newsletters will include valuable content and success stories to keep our audience engaged and informed.
Step 3: Conversion Acceleration Strategy (CAS)
SMS Twilio App Integration:
Introducing an exciting addition to our strategy, we're integrating SMS communication using Twilio. This real-time communication channel will allow us to instantly connect with users, provide personalized assistance, share order updates, promotions, and even cart reminders via SMS.
User Journey Optimization:
Our strategy involves optimizing the user journey by leveraging user events and interactions. Through strategically placed pop-ups, we aim to gather essential user information early on, allowing us to tailor interactions and experiences based on user behavior.
Automated Email Touchpoints:
Capitalizing on automation, we're implementing automated email workflows. These workflows will encompass welcoming emails for new users and abandoned cart emails to potentially recover lost sales. This personalized approach will foster engagement and conversions.
Step 4: Expanding Remarketing on Social Platforms
Social Media Remarketing:
In a bid to widen our reach, we're extending our remarketing efforts to social platforms such as Facebook, LinkedIn, and Bing. By re-engaging users who have shown interest in our client's brand on these platforms, we're tapping into the vast potential of diverse audiences.
Entered text
Step 2: List Updates and Email Marketing
Action Item:
Our teams will work tirelessly to regularly update our segmented lists, ensuring they align seamlessly with your evolving preferences.
!st we will be doing it manually by taking the list from you guys and then we will find a way to automate this process so that the customer lists will automatically be updated from DECO to Google Display Ads
Entered text
Currently, we're actively engaged in implementing a Pay-Per-Click (PPC) strategy for our client. With a daily budget of $1000 and an anticipated sales value of $250,000 per month, we're on track to achieving substantial results.
However, now we are keen on reducing marketing expenses to 3% of the total revenue, which amounts to $250,000. In response, we've crafted a comprehensive strategy that adheres to this budget adjustment, with a monthly range of $7000 to $13,000.
Include Existing Customers in Google Remarketing Display Ads
Exclusion of Existing Customers:
Understanding that our existing customer base is being effectively targeted through our remarketing campaigns, we'll utilize the customer list to exclude these individuals from our Google Search Campaigns. This exclusion ensures that our search campaigns focus primarily on acquiring new customers who haven't interacted with us before.
Action Item:
Implement customer list exclusions in our Google Search Campaign settings.
Allocate search campaign resources towards reaching new potential customers.
Entered text
Step 2: Real-time List Updates
Dynamic User Lists:
To stay ahead of the game, we're putting a strong emphasis on real-time user list updates. As user behavior evolves, we'll be dynamically updating these lists to ensure that our targeted ads reach the most relevant individuals.
Email Marketing Frequency:
Maintaining a balanced approach, we propose sending one newsletter per week. This frequency will allow us to maintain engagement without overwhelming our users. Our newsletters will include valuable content and success stories to keep our audience engaged and informed.
Step 3: Conversion Acceleration Strategy (CAS)
SMS Twilio App Integration:
Introducing an exciting addition to our strategy, we're integrating SMS communication using Twilio. This real-time communication channel will allow us to instantly connect with users, provide personalized assistance, share order updates, promotions, and even cart reminders via SMS.
User Journey Optimization:
Our strategy involves optimizing the user journey by leveraging user events and interactions. Through strategically placed pop-ups, we aim to gather essential user information early on, allowing us to tailor interactions and experiences based on user behavior.
Automated Email Touchpoints:
Capitalizing on automation, we're implementing automated email workflows. These workflows will encompass welcoming emails for new users and abandoned cart emails to potentially recover lost sales. This personalized approach will foster engagement and conversions.
Step 4: Expanding Remarketing on Social Platforms
Social Media Remarketing:
In a bid to widen our reach, we're extending our remarketing efforts to social platforms such as Facebook, LinkedIn, and Bing. By re-engaging users who have shown interest in our client's brand on these platforms, we're tapping into the vast potential of diverse audiences.
Entered text
Step 2: List Updates and Email Marketing
Action Item:
Our teams will work tirelessly to regularly update our segmented lists, ensuring they align seamlessly with your evolving preferences.
!st we will be doing it manually by taking the list from you guys and then we will find a way to automate this process so that the customer lists will automatically be updated from DECO to Google Display Ads
