In the world of digital marketing hashtags, categories and tags have different operations and applications. Each marketing tool is used for a different purpose.

1. How
Categories and Tags Vary In Their Usage
#Hashtags

2. People use terms like hashtags, tags, and categories
interchangeably in everyday life. However, when it
comes to SEO practice, each terminology is assigned
a specific technical task. Let's look at how hashtags,
tags, and categories differ from one another -

3. Hashtags are generally used in social
media such as Twitter, Facebook,
Instagram, Youtube and more. On
social media, a hashtag is formed by
appending a "#" to the beginning of an
unbroken word or phrase.
WHAT IS A
#HASHTAG?

4. WHY SHOULD
#HASHTAGS BE USED?
When you enrich a post with hashtags, you can
better facilitate searches for it.
You can participate in social media conversations,
trends and current events.
By identifying the keyword in the social media
post, hashtags can be used to generate more
engagement.
When using unique hashtags on multiple social
media posts, all posts containing the unique
hashtag can be viewed together at the click of the
hashtag.

5. Categories are generally used for websites
and blogs. It is more fruitful and commonly
used in SEO practice. It is used to sort
topics and group contents available on a
site. Categories broadly divide content into
different.
WHAT ARE CATEGORIES?

6. By assigning categories to a certain blog post
or website, you are allowing the search engine
to crawl better and sort it into different
categories.
It allows people to quickly find relevant
information.
WHY DO WE USE
CATEGORIES?

7. WHAT ARE TAGS?
Tags are more specific labels that are attached to
blogs and websites to further explain the category
type. Tags also help to identify what the content is
talking about.

8. At a glance helps to understand what the content
talks about.
Since tags do not expire, they bring more inbound
leads in the long run.
Future-proof existing archive of content and future
authoring
Improved content search capability
WHY TAGS ARE
USED?

9. GET IN TOUCH
Godrej Genesis, 12 Floor, Unit - 1207,
Sector V, Salt Lake, Kolkata -700091,
West Bengal, India.
+91 33 4004 4425
info@eclicksoftwares.com
www.eclicksoftwares.com