Preference and Desirability Testing: Measuring Emotional Response to Guide De...Paul Doncaster
(From UPA 2011-Atlanta) Usability practitioners have a variety of methods and techniques to inform interaction design and identify usability problems. However, these tools are not as effective at evaluating the visceral and emotional response generated by visual design and aesthetics. This presentation will discuss why studying visual design is important, review considerations for preference and desirability testing and present two alternative approaches to user studies of visual designs in the form of case studies.
Desirability Testing: Analyzing Emotional Response to a DesignMegan Grocki
In the design process we follow, once we have defined the conceptual direction and content strategy for a given design and refined our approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page or a dashboard page—and explore three alternatives for visual style. These three alternative visual designs, or comps, include the same content, but reflect different choices for color palette and imagery. The idea is to present business owners and stakeholders with different visual design options from which they can choose. Sometimes there is a clear favorite among stakeholders or an option that makes the most sense from a brand perspective. However, there can often be disagreements among the members of a project team on which direction to choose. If we’ve done our job right, there are rationales for our various design decisions in the different comps, but even so, there may be disagreement about which rationale is most appropriate for the situation.
As practitioners of user-centered design, it is natural for us to turn to user research to help inform and guide the process of choosing a visual design. But traditional usability testing and related methods don’t seem particularly well suited for assessing visual design for two reasons:
1. When we reach out to users for feedback on visual design options, stakeholders are generally looking for large sample sizes—larger than are typical for a qualitative usability study.
2. The response we are looking for from users is more emotional—that is, less about users’ ability to accomplish tasks and more about their affective response to a given design.
With this in mind, we were very interested in articles we saw on Desirability Testing. In one article, the author posits desirability testing as a mix of quantitative and qualitative methods that allow you to assess users’ attitudes toward aesthetics and visual appeal. Inspired by his overview, we researched desirability studies a bit further and tried a modified version of the techniques on one of our projects. This presentation reviews the variants of desirability testing that we considered and the lessons we learned from a desirability study on visual design options for one of our projects. Interestingly, we found that while desirability testing did help us better understand participant’s self reported emotional response to a visual design, it also helped us identify other key areas of the experience that could be improved.
The discussion about the need to broaden the horizon of indicators for the governance of society and the economy, in particular for the measurement of the Gross Domestic Product (GDP), has been going on for some time, and has recently aroused a widespread process of reflection. It has by now been largely demonstrated how economic analyses based exclusively on the GDP can often be misleading.
The goal of the work performed by the BCFN on this subject is therefore that of including and evaluating, within a multidimensional index for the measurement and comparison of the level of well-being of the people in a selected group of developed countries, the element connected with the diet and lifestyles.
What is wellbeing and what does it mean for science communication? – H Room, Austin Pearce Building
DISCUSS IT strand
Can engaging minority audiences in science help improve wellbeing? How should we be doing it?
As of April 2011 the UK‟s Annual Population Survey has included questions on wellbeing. Some of the groups considered “hard to reach” such as people with disabilities, from specific ethnic groups (Black, Arab, Pakistani, and Indian) and unemployed, have lower scores in wellbeing. We will debate if and how the work done by the science communication community can impact the wellbeing of these groups.
Speakers: Saalam Abdallah (New Economic Foundation), John Haworth (University of Bolton), Chair: Amy Sanders (Wellcome Trust)
Preference and Desirability Testing: Measuring Emotional Response to Guide De...Paul Doncaster
(From UPA 2011-Atlanta) Usability practitioners have a variety of methods and techniques to inform interaction design and identify usability problems. However, these tools are not as effective at evaluating the visceral and emotional response generated by visual design and aesthetics. This presentation will discuss why studying visual design is important, review considerations for preference and desirability testing and present two alternative approaches to user studies of visual designs in the form of case studies.
Desirability Testing: Analyzing Emotional Response to a DesignMegan Grocki
In the design process we follow, once we have defined the conceptual direction and content strategy for a given design and refined our approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page or a dashboard page—and explore three alternatives for visual style. These three alternative visual designs, or comps, include the same content, but reflect different choices for color palette and imagery. The idea is to present business owners and stakeholders with different visual design options from which they can choose. Sometimes there is a clear favorite among stakeholders or an option that makes the most sense from a brand perspective. However, there can often be disagreements among the members of a project team on which direction to choose. If we’ve done our job right, there are rationales for our various design decisions in the different comps, but even so, there may be disagreement about which rationale is most appropriate for the situation.
As practitioners of user-centered design, it is natural for us to turn to user research to help inform and guide the process of choosing a visual design. But traditional usability testing and related methods don’t seem particularly well suited for assessing visual design for two reasons:
1. When we reach out to users for feedback on visual design options, stakeholders are generally looking for large sample sizes—larger than are typical for a qualitative usability study.
2. The response we are looking for from users is more emotional—that is, less about users’ ability to accomplish tasks and more about their affective response to a given design.
With this in mind, we were very interested in articles we saw on Desirability Testing. In one article, the author posits desirability testing as a mix of quantitative and qualitative methods that allow you to assess users’ attitudes toward aesthetics and visual appeal. Inspired by his overview, we researched desirability studies a bit further and tried a modified version of the techniques on one of our projects. This presentation reviews the variants of desirability testing that we considered and the lessons we learned from a desirability study on visual design options for one of our projects. Interestingly, we found that while desirability testing did help us better understand participant’s self reported emotional response to a visual design, it also helped us identify other key areas of the experience that could be improved.
The discussion about the need to broaden the horizon of indicators for the governance of society and the economy, in particular for the measurement of the Gross Domestic Product (GDP), has been going on for some time, and has recently aroused a widespread process of reflection. It has by now been largely demonstrated how economic analyses based exclusively on the GDP can often be misleading.
The goal of the work performed by the BCFN on this subject is therefore that of including and evaluating, within a multidimensional index for the measurement and comparison of the level of well-being of the people in a selected group of developed countries, the element connected with the diet and lifestyles.
What is wellbeing and what does it mean for science communication? – H Room, Austin Pearce Building
DISCUSS IT strand
Can engaging minority audiences in science help improve wellbeing? How should we be doing it?
As of April 2011 the UK‟s Annual Population Survey has included questions on wellbeing. Some of the groups considered “hard to reach” such as people with disabilities, from specific ethnic groups (Black, Arab, Pakistani, and Indian) and unemployed, have lower scores in wellbeing. We will debate if and how the work done by the science communication community can impact the wellbeing of these groups.
Speakers: Saalam Abdallah (New Economic Foundation), John Haworth (University of Bolton), Chair: Amy Sanders (Wellcome Trust)
Inner Excellence - Nature of Ultimate RealityKrishna Madappa
OM: Empowering Science & Technology in fusion to synthesize a renewed vivre to life, by initiating optimal wellness markers as viewed through the windows of Vedic Science to empower ALL beings...from individual to organization.
This has a direct measurement that validates the "S" "R" and "T" levels, as understood in Six Sigma principles.
OM: What is within us is perfection. The outer world can attain perfection only when the inner world inspires, guides and shapes the outer world. The Power of Inner Peace can thrive as we
align with this realization and begin to weave these foundational practices into our lives. In this interactive presentation, wisdom practices from evolved civilizations shall be conveyed, revealing the practical benefits that support and strengthen the mind/body/spirit connection. We shall present how the advanced sciences of Bio-Electrography and Psychoneurobics are assisting communities across the planet to live inspired and empowered lives.
The underlying principles of coherent water and breathing with Krishna's essential oil blends will be an integral theme of the interactive workshop.
The Psychoneurobic initiation, which utilizes the integration of light based transmissions, guided by the power of intention, awakens the “supreme doctor” within to enable every being to live a fulfilled life aligned with one’s divine purpose in service for all.
Namaste
Concepts of Wellbeing EDU1CW.
Wellbeing Plan Proposal (Assessment Task 2). Students choose a personal behaviour change they would like to make (eg. giving up smoking/ start meditating regularly to relieve stress) and write a behaviour change proposal, provide background information on the desired behaviour and find 2 peer reviewed journal articles to support the change.
Negative thinking: How to STOP Negative Thinking BookAkash Karia
http://www.CommunicationSkillsTips.com
Coaching/Workshops/Keynotes
Akash Karia
akash.speaker@gmail.com
akash@AkashKaria.com
Negative thinking: How to STOP Negative Thinking Book
What NOT To Say When You Talk to Yourself
In this booklet, you’re going to learn how to turn crippling negative self-talk into words of empowerment. More specifically, you will learn how to:
Take Charge of Your Life and Stop Negative Thinking
•Avoid the kind of self-talk that causes you unnecessary anxiety and worry
• Use the rubber-band technique to snap yourself out of negative self-talk
•Use anchoring to snap out of a negative mindset and into a positive one
•Stop fighting mental scarecrows that ruin your relationships
•Stop asking yourself questions that reduce your self-esteem and make you feel worthless
•Instantly improve your self-talk and mood by changing your physiology
•Use if-then planning to improve your relationships and become more productive
•Stop using “absolute statements” that make you feel insignificant
•Get rid of limiting labels that you put on yourself
•Stop putting limiting labels on your friends, family and colleagues
•Change your behavior by controlling your internal self-talk
•Reprogram your mind so that you’re nourishing yourself with empowering words
•Use visual, auditory and kinesthetic cues to reprogram your mind
•Get past the initial difficult stages of trying to change your self-talk
•Use the right type of self-talk to help you improve your life
•Stop negative thinking and achieve emotional freedom
Change Your Thoughts and You’ll Change Your Life
Once you reprogram your mind to stop the crippling self-talk and instead feed your mind with words of empowerment, you will experience less stress and worry, and experience more happiness, joy and success in your relationships and career. I know it because I’ve lived it...and I can teach you how to get through it!
Why Not?
If you feel that learning these techniques could be useful in helping you achieve your goals and living a happier life, then what are you waiting for? Get the book! Why not? Just one idea in the book might be the what you need to finally stop negative thinking and live a happier life...your investment is cheaper than a cup of coffee, and there's a seven day money-back guarantee. You can simply refund the book for a full refund.
Ready to get started? Scroll up to buy the book...
http://www.CommunicationSkillsTips.com
Coaching/Workshops/Keynotes
Akash Karia
akash.speaker@gmail.com
APS Positive Psychology #1 (intro to wellbeing science)Jo Mitchell
These slides were used for APS Study Group presentations in 2016:
- East Brighton (FlightWise), Thursday 20th October 2016
- Albury psychologists and allied mental health professionals, La Maison on Friday 29th July 2016
Diving Deep: Uncovering Hidden Insights Through User InterviewsSusan Mercer
User interviews are a great technique for getting to know your target audience. However, sometimes people don’t feel comfortable answering questions from a researcher completely honestly. Other times they don’t know how to articulate exactly what they need, want, or feel.
We will examine research from psychology and market research to understand techniques for interviews to help you uncover insights beyond people’s superficial answers. We’ll explore conversation theory, projective techniques such as image associations, collaging, and others to encourage participants to share their stories. You'll learn to uncover hidden, actionable insights to fuel your designs.
Beyond Just Usability: Desirability and Usefulness TestingSusan Mercer
Much of our work in UX research focuses on usability – evaluating products and interfaces to ensure they are easy-to-use. However, in today’s digital world, they are no longer enough. Consumers also have come to expect entertaining and engaging experiences. Web and mobile applications need to be usable, useful and engaging.
So, how do we evaluate web interfaces to determine how useful and engaging they are? Desirability has been evaluated in recent years by the use of the Product Reaction Card technique, originated by folks at Microsoft. However, there are many other techniques used in market and industrial design research that we can borrow to complement this technique. Likewise, we can use standard usability testing techniques with lines of questioning with a slightly different focus to evaluate the relative usefulness of different solutions for a particular user group.
In this talk, I discuss several techniques that I have used in recent months to evaluate the usefulness and desirability of interfaces The best techniques I have discovered to evaluate usefulness involve open-ended interview questions regarding current processes and pain points, followed by a usability evaluation of the interface and then a reflective interview discussing the benefits and drawbacks of that solution to their personal situation. To evaluate desirability, I will discuss the product reaction card technique and variations using more defined vocabularies for emotional responses and product personalities. In addition I will show results from techniques borrowed from psychology and marketing research - sentence completion, collaging, and the use of dyad rating scales. These techniques offer a variety of both qualitative and quantitative data that can be used to compare different interface options.
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
How does an organizations relationship to its stakeholders change amid growing complexity? Why do we need to scrutinize if our mental models are from our own solutions looking out rather than from the stakeholders looking in? And what could we learn from and apply to the way we are organized?
Inner Excellence - Nature of Ultimate RealityKrishna Madappa
OM: Empowering Science & Technology in fusion to synthesize a renewed vivre to life, by initiating optimal wellness markers as viewed through the windows of Vedic Science to empower ALL beings...from individual to organization.
This has a direct measurement that validates the "S" "R" and "T" levels, as understood in Six Sigma principles.
OM: What is within us is perfection. The outer world can attain perfection only when the inner world inspires, guides and shapes the outer world. The Power of Inner Peace can thrive as we
align with this realization and begin to weave these foundational practices into our lives. In this interactive presentation, wisdom practices from evolved civilizations shall be conveyed, revealing the practical benefits that support and strengthen the mind/body/spirit connection. We shall present how the advanced sciences of Bio-Electrography and Psychoneurobics are assisting communities across the planet to live inspired and empowered lives.
The underlying principles of coherent water and breathing with Krishna's essential oil blends will be an integral theme of the interactive workshop.
The Psychoneurobic initiation, which utilizes the integration of light based transmissions, guided by the power of intention, awakens the “supreme doctor” within to enable every being to live a fulfilled life aligned with one’s divine purpose in service for all.
Namaste
Concepts of Wellbeing EDU1CW.
Wellbeing Plan Proposal (Assessment Task 2). Students choose a personal behaviour change they would like to make (eg. giving up smoking/ start meditating regularly to relieve stress) and write a behaviour change proposal, provide background information on the desired behaviour and find 2 peer reviewed journal articles to support the change.
Negative thinking: How to STOP Negative Thinking BookAkash Karia
http://www.CommunicationSkillsTips.com
Coaching/Workshops/Keynotes
Akash Karia
akash.speaker@gmail.com
akash@AkashKaria.com
Negative thinking: How to STOP Negative Thinking Book
What NOT To Say When You Talk to Yourself
In this booklet, you’re going to learn how to turn crippling negative self-talk into words of empowerment. More specifically, you will learn how to:
Take Charge of Your Life and Stop Negative Thinking
•Avoid the kind of self-talk that causes you unnecessary anxiety and worry
• Use the rubber-band technique to snap yourself out of negative self-talk
•Use anchoring to snap out of a negative mindset and into a positive one
•Stop fighting mental scarecrows that ruin your relationships
•Stop asking yourself questions that reduce your self-esteem and make you feel worthless
•Instantly improve your self-talk and mood by changing your physiology
•Use if-then planning to improve your relationships and become more productive
•Stop using “absolute statements” that make you feel insignificant
•Get rid of limiting labels that you put on yourself
•Stop putting limiting labels on your friends, family and colleagues
•Change your behavior by controlling your internal self-talk
•Reprogram your mind so that you’re nourishing yourself with empowering words
•Use visual, auditory and kinesthetic cues to reprogram your mind
•Get past the initial difficult stages of trying to change your self-talk
•Use the right type of self-talk to help you improve your life
•Stop negative thinking and achieve emotional freedom
Change Your Thoughts and You’ll Change Your Life
Once you reprogram your mind to stop the crippling self-talk and instead feed your mind with words of empowerment, you will experience less stress and worry, and experience more happiness, joy and success in your relationships and career. I know it because I’ve lived it...and I can teach you how to get through it!
Why Not?
If you feel that learning these techniques could be useful in helping you achieve your goals and living a happier life, then what are you waiting for? Get the book! Why not? Just one idea in the book might be the what you need to finally stop negative thinking and live a happier life...your investment is cheaper than a cup of coffee, and there's a seven day money-back guarantee. You can simply refund the book for a full refund.
Ready to get started? Scroll up to buy the book...
http://www.CommunicationSkillsTips.com
Coaching/Workshops/Keynotes
Akash Karia
akash.speaker@gmail.com
APS Positive Psychology #1 (intro to wellbeing science)Jo Mitchell
These slides were used for APS Study Group presentations in 2016:
- East Brighton (FlightWise), Thursday 20th October 2016
- Albury psychologists and allied mental health professionals, La Maison on Friday 29th July 2016
Diving Deep: Uncovering Hidden Insights Through User InterviewsSusan Mercer
User interviews are a great technique for getting to know your target audience. However, sometimes people don’t feel comfortable answering questions from a researcher completely honestly. Other times they don’t know how to articulate exactly what they need, want, or feel.
We will examine research from psychology and market research to understand techniques for interviews to help you uncover insights beyond people’s superficial answers. We’ll explore conversation theory, projective techniques such as image associations, collaging, and others to encourage participants to share their stories. You'll learn to uncover hidden, actionable insights to fuel your designs.
Beyond Just Usability: Desirability and Usefulness TestingSusan Mercer
Much of our work in UX research focuses on usability – evaluating products and interfaces to ensure they are easy-to-use. However, in today’s digital world, they are no longer enough. Consumers also have come to expect entertaining and engaging experiences. Web and mobile applications need to be usable, useful and engaging.
So, how do we evaluate web interfaces to determine how useful and engaging they are? Desirability has been evaluated in recent years by the use of the Product Reaction Card technique, originated by folks at Microsoft. However, there are many other techniques used in market and industrial design research that we can borrow to complement this technique. Likewise, we can use standard usability testing techniques with lines of questioning with a slightly different focus to evaluate the relative usefulness of different solutions for a particular user group.
In this talk, I discuss several techniques that I have used in recent months to evaluate the usefulness and desirability of interfaces The best techniques I have discovered to evaluate usefulness involve open-ended interview questions regarding current processes and pain points, followed by a usability evaluation of the interface and then a reflective interview discussing the benefits and drawbacks of that solution to their personal situation. To evaluate desirability, I will discuss the product reaction card technique and variations using more defined vocabularies for emotional responses and product personalities. In addition I will show results from techniques borrowed from psychology and marketing research - sentence completion, collaging, and the use of dyad rating scales. These techniques offer a variety of both qualitative and quantitative data that can be used to compare different interface options.
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
How does an organizations relationship to its stakeholders change amid growing complexity? Why do we need to scrutinize if our mental models are from our own solutions looking out rather than from the stakeholders looking in? And what could we learn from and apply to the way we are organized?
We Are Running Our Organizations on Old DataHelge Tennø
Data informs the mental models by which we manage our organizations and make decisions. Big space data, computer vision and machine learning creates a new generation of data and gives companies a completely new framework for understanding their world. Solving the short comings of todays rude, inefficient and static data. Are we ready to be rewired and reprogrammed?
This is my presentation at SpacePort Norway in Stavanger on the 20th of June 2017. It is similar in content to my talk in Skellefteå published just a few days ago but tailored to a different crowd.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Companies are designed to keep customers outHelge Tennø
Companies increasingly have to accommodate and work on the premise of the customer. Adding huge strain to the current model of management - designed to keep customers out.
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
40. People take action (mostly) based on one of three emotions: Fear Hope Love http://feeds.feedburner.com/~r/typepad/sethsmainblog/~3/228894770/fear-hope-and-l.html