in this presentation I share a few of the main issues and wrong decisions we took that ruined our whole company future.

1. How did we
ruin Anetwork
in a single year

2. Hello!
I AM Hesameddin Asadi
(Sam Asadi)
Co-Founder of RayzanPars
Ex-head of project management
team at Anetwork & PPG
You can find me at:
@SamyAsady
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3. “Failure is the condiment that gives
success its flavor
Truman Capote
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4. Our Core Values
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5. Transparency &
Knowledge sharing
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6. 1.
Our story
A brief story of my journey
along with Anetwork
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7. Anetwork’s Journey
○ Sarava Pars invested on Anetowkr at
1392
○ I Joined Anetwork early in 1393
○ We were 12 people back then
○ Anetwork growth rate was 300% at that
year
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8. Anetwork’s Journey
○ Our team grew on 1394
○ We were 22 people
○ We changed our management method
○ We grew another 300% that year
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9. Anetwork’s Journey
○ We had an explosive growth in 1395
○ We joined with NoxelGlobal
○ Our team grew almost 3 times that year
○ We were 64 people by the end of 1395
○ We had our next round of investment
○ We invested on some small businesses
○ We had 70% customer satisfaction
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11. Anetwork’s Journey
○ We hit the target sales of more than a
billion Toman for several months that
year
○ The idea of PPG formed that year
○ By the end of the year PPG was born out
of Anetwork
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12. 2.
Wrong turn
Where did we go wrong
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13. We played a
game that
wasn’t
meant for us
Monopoly
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14. The vision was
to build an
ecosystem of
digital
marketing
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Our vision
What was waiting
for us

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16. We were
cannibalizing each
other in the holding
cannibalism/ˈkanɪbəˌlɪz(ə)m/
noun
the practice of eating the flesh of one's own species.
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17. The vision was
to build an
ecosystem of
digital
marketing
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Our vision
What was waiting
for us
Issues beneath the
surface:
We started to compete with
each other. No single
company wanted to stay
small in its own title.
We all wanted to expand.

18. 3.
Not Focusing on
the market &
customers needs
We revoked our focus from
where it should have been
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19. Our customer
satisfaction
dropped
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20. Why it dropped?
○ Focusing on developing new services
without considering customer needs
○ Developing what was too advance for the
current state of market
○ Exclusively providing services using
portfolio companies which had low
qualities
○ Fraud issues
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21. 4.
Wasting money
we burned money just to see
the beautiful flames
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22. Where did we waste our money?
○ We bought companies we could build
with 10% of what we spent. (Adad as an
example)
○ We rented one fancy building just to
gather around
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23. The result:
○ We had to cut our employees lose
○ The holding companies lost the trust they
used to have
○ We had to cut the costs
And all that lead to making the decision to
merge most of the companies with each other.
That was the end of Anetwork. At least as the
company we used to know
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24. “We learn from failure, not from
success!
Bram stoker
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25. THANKS!
You can find me at:
@SamyAsady
SamyAsady.com
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