This document discusses how a magazine targeted its audience of female rock music fans aged 16-21 who are interested in fashion. It aimed to attract readers through a feminine but rock-inspired masthead, black and white photographs showing fashion and music content, a color scheme typical of rock music, free prizes and giveaways, interviews written in a formal yet relatable tone, and photos taken at music festivals and locations readers could identify with. The language, detailed interviews, and gritty photography styles were intended to make readers feel the magazine was knowledgeable and address their interests seriously.

1. HOW DID I
ATTRACT/ADD
RESS MY
AUDIENCE?

2. HOW DID I ATTRACT/ADDRESS
SOMEONE…
• Female
• Aged between
16 and 21 years
old
• With passion
for fashion
• In love with
the rock genre

3. FIRSTLY,
HOW DID I
ATTRACT?

4. 1) THE MASTHEAD IS MADE BY FEMININE BY NOT BEING TOO HARD OR
BOLD, BUT IN A THIN AND MORE SLENDER FONT. THE COLOUR OF IT ALSO
APPEALS TO MY TARGET AUDIENCE BY BOTH BEING IN A FEMININE COLOUR BUT
ALSO A COLOUR WHICH IS TYPICAL FOR THE GENRE.

5. 2) THE PHOTOGRAPHS ARE ALL IN BLACK AND WHITE OR IN VERY LOW
SATURATION, SOMETHING THAT IS VERY TYPICAL FOR THE ROCK GENRE. THESE
PHOTOGRAPHS SHOW OF THE RANGE OF TOPICS WITHIN THE MAGAZINE; THE
FASHION, THE FESTIVALS AND CONCERTS, AND THE PERSONAL INTERVIEWS AND
PHOTOSHOOTS. THEY WILL THEREFORE SPEAK TO MANY OF THE INTERESTS OF A TYPICAL
MISSFITS-GIRL. ALL THE MODELS ARE IN THEIR TEENAGE YEARS, WHICH WILL DRAW IN THE
TARGET AGE GROUP, AND THE MODEL’S COSTUMES WILL APPEAL TO THEIR EYE FOR
3)
FASHION.
The colour scheme of black, white and red is
typical to the rock genre, especially older rock, and
therefore speaks to the rock interested.

6. 4) EVEN THOUGH MY TARGET AUDIENCE IS MIDDLE CLASS, WHICH MEANS THEY
ARE PROBABLY NOT STRUGGLING WHEN IT COMES TO MONEY, FREE STUFF ARE STILL
FREE – NO ONE CAN RESIST A GOOD GIVEAWAY.

7. 5) THE MAGAZINE IS NOT OF THE CHEAPEST, AN ELEMENT THAT WILL SPEAK TO
THE MIDDLE CLASS. A HIGHER PRIZE SAYS THAT THE MAGAZINE WILL HAVE A HIGH
STANDARD AND MAYBE TALK ABOUT BRANDS POPULAR IN THE MIDDLE CLASS. THE
FACT THAT THERE IS BOTH A PRIZE IN POUNDS AND IN DOLLARS SAYS THAT THE
MAGAZINE IS POPULAR IN THE UNITED STATES AS WELL, WHICH MEANS THAT YOU
CAN BE A FAITHFUL READER ALSO WHEN YOU ARE TRAVELLING. THIS ALL FITS AND
APPEALS TO THE MIDDLE CLASS PERSONALITY, AND TO A PERSON WHO WISHES TO
BE DEDICATED TO THE MUSIC.

8. 6) THE COVER LINES ATTRACT THE TARGET AUDIENCE BY BEING ABOUT THEIR ROCK
ROLE MODELS, INSPIRING THEIR SENSE OF FASHION AND TELLING THEM ABOUT
OPPORTUNITIES TO EXPERIENCE THEIR IDOLS LIVE. THESE ARE LINES THAT WOULD
DEFINITELY SPEAK TO THE INTERESTS OF THE MISSFIT-GIRL.

9. THEN,
HOW DID I
ADDRESS?

10. 1) THE LANGUAGE I HAVE USED IN ALL THE PAGES IS QUITE FORMAL AND THEREFORE ADDRESSES
AN OLDER AND MORE SERIOUSE AUDIENCE. MY TARGET AUDIENCE IS SERIOUS ABOUT MUSIC, AND
THIS THEREFORE APPEALS TO THEM. BUT FOR MY CONTENTS PAGE THE LANGUAGE IS A BIT MORE
FREE, FUN AND WRITTEN TO GIVE A SENSE OF BELONGING, SOMETHING I DID TO GIVE THE READERS
MORE TO IDENTIFY WITH.
our favurite rebel
welcomes you
everything you need to know
your story
vistiting you
us ‘MISSFITS’-girls, we can, fellow
lovers of rock, goodies for you too,

11. 2) THE DPS IS WRITTEN IN A VERY FORMAL TONE. IT IS WRITTEN MORE LIKE A
DISCRIPTION OF THE SITUATION AND THE CONVERSATION, RATHER THAN WITH THE
TYPICAL ‘QUESTION-ANSWER’ STRUCTURE. THIS IS A MORE COMPLEX AND DETAILED
WAY OF WRITING AN INTERVIEW, AND WILL THEREFORE SPEAK TO MY TARGET
AUDIENCE AS THEY ARE GIRLS WHO WANTS TO GET DEEP WITH THE ARTISTS.

12. 3) IN MY DPS ARTICLE I USED SOME FRASES THAT I HOPED WOULD
ADDRESS MY TARGET AUDIENCE IN A WAY WHICH MADE THEM FEEL
THAT ‘MISSFITS’ WAS A SERIOUS AND KNOWLEDGABLE MAGAZINE.
• “Get plugged in with the guitar”- Slang from within the genre.
• “Whatever life throws at me”- Speaking in metafores tells
that the artist is an emotional, real peson.
• “With dramatic arms and facial expression, one can easily see
that this is a topic close to Laura’s heart” – Discriptions of the
situation lets the reader feel more a part in the conversation.

13. 4) ALL THE PHOTOS, EXCEPT FOR THE FRONT COVER, ARE TAKEN AT PLACES THE
‘MISSFITS’-READER CAN IDENTIFY WITH THE ARTISTS. BOTH THE FESTIVAL SETTING AND THE
GRITTY, ‘SOMEWHERE IN TOWN’ SETTING FITS THE ROCK GENRE. THE READERS WILL BE
ABLE TO RELATE TO THE FESTIVAL PHOTOS, EITHER BY THINKING OF WHEN THEY WERE AT A
FESTIVAL OR THAT THEY WANT TO GO TO A FESTIVAL IN THE FUTURE. FOR THE DPS PHOTO
THE READERS WILL BE ABLE TO RELATE TO THE ARTIST BY HER OUTFIT, BY EITHER WANTING
TO ASPIRE TO HER LOOK, OR BY RECOGNISINING THEIR
OWN STYLE.