This presentation illustrates the benefits of design to small businesses and how small businesses and encourage design to overcome business problems.

1. ‘How design helps businesses
improve’
(C) Jason Ojukwu, 2013

2. Design that Delivers
• Brief
• Mine
• Mesh
• Monitor
• Modify
(C) Jason Ojukwu, 2013

3. Design that Delivers
Brief:
•Define the benchmarks for growth and
innovation
•Tangible
•Intangibles
•Time-frame
•Budget
•Resources
(C) Jason Ojukwu, 2013

4. Design that Delivers
Mine:
•Employee opinions
•Customer surveys
•Brand history
•Product/Service process (form & function)
•Competitor analysis
•Industry stats and stars
•Trade publications
•Case-studies
•Financial positions
(C) Jason Ojukwu, 2013

5. Design that Delivers
Mesh:
•Product/Service testing competitors products
•Sourcing new eyes to a problem
•Accessing external stimuli
•Trending Now!
•Brainstorming
•Visualisation
•Idea ranking and archiving
•Resource allocation
•Apply inputs to design of prototyping products/service
•Monitoring emotional interaction
•Testing product until launch
(C) Jason Ojukwu, 2013

6. Design that Delivers
Monitor:
•Increased sales
•Inward investment
•Repeat customers
•Customer bond with brand/product
•Word of mouth
•Suggestion box
•Employee recruitment, retention and development
•Employee satisfaction
•Industry recognition
•PR exposure
•Improved ability of managers to innovation
•Competitor duplication
•Improved intellectual property (IP) portfolio
•Licensing and commercialising of IP
(C) Jason Ojukwu, 2013

7. Design that Delivers
Mode:
•Repeat the process but change the
partners and parameters
•Make thinking fun
•Encourage sharing and collaboration
•Archive learning
(C) Jason Ojukwu, 2013

8. Quotes
‘Take a good slab of design, mixed with a healthy portion of typography covered with a bit of
photography and a tiny bit of germanness, and you got it.’ - Fred Flade, POKE
‘Architecture is really about well-being. I think that people want to feel good in a space.’ – Zaha
Hadid
‘I am a Creative Director not a Designer.’ – Simon Waterfall, Fray
‘I made 5,127 prototypes of my vacuum before I got it right. There were 5,126 failures. But I
learned from each one. That’s how I came up with a solution.’ – Sir James Dyson
‘Design is a word that has come to mean so much that it’s also a word that has come to mean
nothing.’ – Jonathan Ive
‘Creative things have to sell to get acknowledged as such’ – Steve Wozniak
‘You can design and create, and build the most wonderful place in the world. But it takes
people to make the dream a reality.’ – Walt Disney
(C) Jason Ojukwu, 2013