SlideShare a Scribd company logo
Home Page SIGN UP CUSTOMIZE
FREE TRIAL
CHECKOUT
SELFIES
Top of Funnel Bottom of Funnel
HOMEPAGE SIGN UP CUSTOMIZE
FREE TRIAL
CHECKOUT
SELFIE
Top of Funnel Bottom of Funnel
HOMEPAGE SIGN UP CUSTOMIZE FREE TRIAL
CHECKOUT
SELFIE
Top of Funnel Bottom of Funnel
HOMEPAGE SIGN UP CUSTOMIZE
FREE TRIAL
CHECKOUT
SELFIE
Top of Funnel Bottom of Funnel
HOMEPAGE SIGN UP CUSTOMIZE
FREE TRIAL
CHECKOUT SELFIE
Top of Funnel Bottom of Funnel
Clear Persona for first time visitors
Before & After pics
A Kit
… that solves these
problems
(animated text changes to show other
common problems)
Effective scarcity copy
for CTA
Powerful
header copy
Boom! We’re in.
Confetti
everywhere
Excitement is key
for visitor
engagement &
conversions.
Lowers
Abandonment
Appeal with a
Discounted offer
upfront to push visitor
down the funnel
Show pricing upfront.
Eases visitor anxieties
about sticker shock.
Custom Formula
Important value prop seems
relatively hidden.
Early email
collection.
Important for
follow up in case
the visitor
abandons
Middle of the funnel starts
now.
Quiz Funnel
w/ a progress meter
“Just-for-you” …
“customize” ..
Use visuals to show
most common
customer pain
points
Built to reduce distractions.
Page built for 1 action,
No competing CTAs, no tempting
links in the navbar, etc.
The rest of the
customization
survey.
Quick explainer.
Helps with impatient visitors who
want results fast.
The rest of the
medical survey.
Easy to complete.
Discreetly asking for billing
info before the big ask
$$$
BOOM!
It’s a free trial offer!
+ Lower barrier to entry
+ Collect payment info for
future transactions
BOOM!
It’s a free trial offer!
Sunk cost. No
point leaving now.
We’re almost done
+ Lower barrier to entry
+ Collect payment info for
future transactions
Everything is
above the fold.
Distraction Free
Checkout
Free Trial converts into a
$29/m membership
Free Trial converts into a
$29/m membership
Paid 2 months upfront
@ $59.90!!!!!!!
Free Trial converts into a
$29/m membership
Paid 2 months upfront
@ $59.90!!!!!!!
GENIUS!
$0 free trial ($4.95 w/ shipping)
$59.90 every 2 months
Unoptimized Button
Small, below fold, poor contrast
Should be placed prominently at the top of
page
Here comes even more
GENIUS!
FORCED
user generated content
FRONT
SELFIE
RIGHT
SELFIE
LEFT
SELFIE
They’re not done
selling!
A custom treatment plan?!
Key for Customer
Retention
Ongoing Treatment plan
Scroll down
Retention!
Retention!
Retention!
A doctor on call?
Retention!
Retention!
Retention!
for more teardown goodness …
funnelteardowns.net
Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv

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