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$1B Dollar Shave Club Marketing Funnel
- 2. The marketing funnel that helped DAVID
- 3. The marketing funnel that helped DAVID … outwit GOLIATH
- 6. $1 / month Ad — the lowest tier —
- 7. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier —
- 8. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION BEST DEAL
- 9. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION $5 Item Profit Maximizer 1 $5 Item $5 Item BEST DEAL
- 10. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION $5 Item Profit Maximizer 1 $5 Item $5 Item Create Account BEST DEAL
- 11. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION $5 Item Profit Maximizer 1 $5 Item $5 Item $7 Travel Kit Profit Maximizer 2 $6 Travel Kit $5 Travel Kit Create Account BEST DEAL
- 12. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION $5 Item Profit Maximizer 1 $5 Item $5 Item $7 Travel Kit Profit Maximizer 2 $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE BEST DEAL
- 13. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Profit Maximizer 1 $5 Item $5 Item $7 Travel Kit Profit Maximizer 2 $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE BEST DEAL
- 14. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Profit Maximizer 1 $5 Item $5 Item $7 Travel Kit Profit Maximizer 2 $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL
- 15. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — ACQUISITION STEP 1 is …
- 16. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — ATTRACTIVE OFFER
- 17. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — CHEAP!
- 18. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — CHEAP! FREE SHIPPING !
- 19. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — CHEAP! FREE SHIPPING ! Clear Call-To-Action
- 20. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — TESTED: $1 Ad converts better than their $5 & $9 tiers
- 21. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — TESTED: $1 Ad converts better than their $5 & $9 tiers Appeals to all customers
- 22. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier — OR VIRAL VIDEOS
- 23. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier —
- 24. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $1 / month Ad — the lowest tier —
- 25. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting LANDING PAGE Ad & Viral Vid bring us here $1 / month Ad — the lowest tier —
- 26. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting LANDING PAGE $1 / month Ad — the lowest tier — $5 3-item starter kit
- 27. $5 trial Tripwire — the starter kits — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting LANDING PAGE $1 / month Ad — the lowest tier — $5?! Where is $1 Ad offer?
- 28. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — STEP 2 is … ACTIVATION $
- 29. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits —
- 30. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — “ACTIVATES” Prospects to customers
- 31. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — Low Risk & Commitment “ACTIVATES” Prospects to customers
- 32. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits —
- 33. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — … direct from landing page
- 34. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — and hidden away …
- 35. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — and hidden away … are the other blades
- 36. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — HIDDEN - b/c they don’t come with a Starter Kit …
- 37. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — They’re optimizing for the kit!
- 38. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — They’re optimizing for the kit! TESTED: KITS are important!
- 39. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — … but what are other blades??
- 40. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — the preferred & Tripwire blade $9 THE EXECUTIVE
- 41. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — $9 THE EXECUTIVE COMES w/ STARTER KIT!
- 42. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — $9 THE EXECUTIVE And …
- 43. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits —
- 44. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — HIDDEN HIDDEN
- 45. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — HIDDEN HIDDEN NO STARTER KIT OPTION!!!
- 46. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — Why make blades … only to hide the $1 & $6 blades?
- 47. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — ANSWER: To run this ad
- 48. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — $1 is catchy
- 49. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — 4-Blade Razor back to … THE KITS
- 50. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — 4-Blade Razor 1st Kit and 1st Tripwire
- 51. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — 4-Blade Razor 1st Kit and 1st Tripwire $5 trial
- 52. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — 4-Blade Razor 2nd Kit and 2nd Tripwire $5 trial
- 53. $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $5 trial Tripwire — the starter kits — 4-Blade Razor 3rd Kit and 3rd Tripwire $5 trial
- 54. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION BEST DEAL STEP 3 MONETIZATION
- 55. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION BEST DEAL So what is the CORE OFFER?
- 56. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION
- 57. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Tripwire
- 58. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSIONACTIVATION $ Tripwire STEP 2
- 59. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Core Offer
- 60. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Core Offer STEP 3 MONETIZATION
- 61. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION It’s SUBSCRIPTION! $
- 62. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION It’s SUBSCRIPTION! $ at $9 per Month
- 63. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION It’s SUBSCRIPTION! $ at $9 per Month Customer Lifetime Value (LTV)
- 64. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION To lower risk & subscriber churn … they
- 65. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Reduce Risk
- 66. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Reduce Risk Anticipate Objections
- 67. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Reduce Risk Anticipate Objections Refund Policy
- 68. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting BEST DEAL $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Reduce Risk Anticipate Objections Refund Policy Conversion from Tripwire to Core Offer
- 69. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item ADD-ONS
- 70. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting starts with Tripwire offer $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 71. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 72. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Playful humor $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 73. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Challenge accepted! $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 74. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Cart is no longer sad $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 75. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting they offer ADD-ONS $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 76. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Avg. Cart Size all related to Men’s GROOMING $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 77. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting all related to Men’s GROOMING Customer Lifetime Value (LTV) $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 78. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Social proof $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 79. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Let’s add ONE WIPE CHARLIES to the cart $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 80. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Up-Selling the ADD-ONS! $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 81. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Up-Selling the ADD-ONS! Avg. Cart Size $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 82. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Up-Selling the ADD-ONS! Customer Lifetime Value (LTV) $9 Item PROFIT MAXIMIZER 1 $4 Item $9 Item
- 83. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Create Account
- 84. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Create Account They ask for private information AFTER cart is full
- 85. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Create Account Cart Abandon Rate No premature pressure
- 86. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Create Account Easy Account Setup
- 87. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $7 Travel Kit More Items $6 Travel Kit $6 Travel Kit Round 2 of Add-ons$
- 88. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $7 Travel Kit More Items $6 Travel Kit $6 Travel Kit Customer Lifetime Value (LTV) Round 2 of Add-ons$
- 89. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $7 Travel Kit More Items $6 Travel Kit $6 Travel Kit Round 2 of Add-ons$ Avg. Cart Size Customer Lifetime Value (LTV)
- 90. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $7 Travel Kit More Items $6 Travel Kit $6 Travel Kit All in …
- 91. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $7 Travel Kit More Items $6 Travel Kit $6 Travel Kit $29?!
- 92. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $7 Travel Kit More Items $6 Travel Kit $6 Travel Kit I came in on $1 offer
- 93. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting $7 Travel Kit More Items $6 Travel Kit $6 Travel Kit Plus $9 / month
- 94. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE They’re not DONE yet
- 95. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE
- 96. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE URGENCY - free shipping on more stuff
- 97. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE SCARCITY - 1 hour window URGENCY - free shipping on more stuff
- 98. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE Part of their MISSION to OWN the bathroom
- 99. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE Part of their MISSION to OWN the bathroom “where guys can buy everything needed in a bathroom to look, smell and feel their best" - Michael Dublin, Founder & CEO
- 100. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE You’re invited to enter MEMBERSHIP AREA to access deals
- 101. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Urgency — Free Shipping Deal — VISIT STORE Item 1 Members Area Item 2 Item 3 You’re invited to enter MEMBERSHIP AREA to access deals
- 102. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Let’s Explore Item 1 Members Area Item 2 Item 3
- 103. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Offer 1 w/ options Item 1 Members Area Item 2 Item 3
- 104. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Offer 2 w/ options Item 1 Members Area Item 2 Item 3
- 105. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Offer 3 Item 1 Members Area Item 2 Item 3
- 106. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Offer 4 w/ options Item 1 Members Area Item 2 Item 3
- 107. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Offer 5 w/ options Item 1 Members Area Item 2 Item 3
- 108. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Offer 6 w/ options Item 1 Members Area Item 2 Item 3
- 109. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Item 1 Members Area Item 2 Item 3 C’mon bro! I’m overwhelmed
- 110. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Item 1 Members Area Item 2 Item 3 they use kits to …
- 111. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Item 1 Members Area Item 2 Item 3 Make it cheaper less risk higher LTV Larger avg. cart they use kits to …
- 112. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Item 1 Members Area Item 2 Item 3
- 113. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Item 1 Members Area Item 2 Item 3 they Pitch TRIAL KITS HARD
- 114. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Referral Credits Referrals / Gifting Gifting Item 1 Members Area Item 2 Item 3 It’s getting EXPENSIVE
- 115. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Want to save money??
- 116. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting CREDITS FOR REFERRALS!!!
- 117. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Want to give it as a gift? Referral Credits Referrals / Gifting Gifting
- 118. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting w/ subscription$
- 119. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting Or this ...
- 120. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting ACQUISITION STEP 1 LOOP STARTS AGAIN
- 121. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting ACQUISITION STEP 1 VIRAL LOOP
- 122. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting ACQUISITION STEP 1 VIRAL LOOP
- 123. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE Referral Credits Referrals / Gifting Gifting ACQUISITION STEP 1 VIRAL LOOP
- 124. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE STEP 4 RETENTION
- 125. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE STEP 4 RETENTION Staying Top of Mind
- 126. $5 trial Tripwire — the starter kits — $1 / month Ad — the lowest tier — $9 / m Core offer 2-Blade Razor $1 / m 6-Blade Executive Razor 4-Blade Razor $6 / m ASCENSION Item 1 Members Area Item 2 Item 3 $5 Item Add-Ons $5 Item $5 Item $7 Travel Kit More Items $6 Travel Kit $5 Travel Kit Create Account Urgency — Free Shipping Deal — VISIT STORE STEP 4 RETENTION After first “WOW” experience they … Staying Top of Mind
- 127. Re-engage & Retain
- 128. MEL magazine 1 M VISITORS / month Topics - Sex - Workplace Issue Re-engage & Retain
- 129. MEL brings back customers Re-engage & Retain
- 130. Notice we are still in the store … Re-engage & Retain
- 131. … shopping is only 1 click away Re-engage & Retain
- 132. … shopping is only 1 click away GOAL of content is to bring customers back Re-engage & Retain
- 133. Customer Lifetime Value (LTV) $$$ Re-engage & Retain
- 138. Personalized Follow-Up I tell them my needs
- 139. Personalized Follow-Up And they make recommendations
- 140. The numbers …
- 141. 27% 0% year 0 3 Razor Market Share (by volume)
- 142. 3 Million 0 Subscribers year 0 3 And this …
- 143. $152 M $0 Revenue year 0 3 And this …
- 145. adds up to …
- 147. Credits Icons from flaticon.com Teardown inspiration digitalmarketer.com useronboard.com funnelhacker.tv