This document discusses starting an at-home impression kit for clear aligners that can be ordered after taking a qualifying quiz. It outlines gathering site visitor data through the quiz, requesting the visitor's email address to provide quiz results, and then allowing them to either receive an at-home impression kit or book a SmileShop visit to create impressions. If impressions are made, either at-home or in the SmileShop, a payment plan without credit checks would then be presented for the clear aligner treatment plan.