Smile Direct's $1B funnel

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The document discusses qualifying visitors for clear aligner therapy by having them take a quiz to assess their candidacy. It then outlines the process of gathering their data, requesting their email address to send results, and giving them the option to either receive an at-home impression kit or make an appointment to have impressions done in person. It also mentions payment plans to lower financial barriers and provides credits for where the teardown inspiration was drawn from.

Marketing

Social Proof!!! & User Generated Content!!!

Request Email Address to
Provide Results

At-Home Impression Kit
(refundable after aligner order)

Payment plan to lower barrier to entry
No credit checks.

for more teardown goodness
…
funnelteardowns.net

Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv

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