In this digitalized era, user experience (UX) design is an essential concern and one of the most in-demand disciplines. According to Forester research, every hundred dollars invested in UX (user experience) design can allow a business to get an ROI of as high as 9,900%. Many business models focus on their self-interest rather than on user experience design while developing a product. A good and effective UX design can be a reward for any business in today’s digital age. Enhancing customer pleasure through the better web or app interaction is the primary goal of user experience (UX) design. This Presentation aims to help you understand the bottom line – why investing in a good and effective UX design can be rewarding for your business.