A good user experience enhances users’ engagement with your product and lets them seamlessly complete their interactions—which might include conversion actions such as subscribing or purchasing a product. User experience is relatable to how your users, leads, or potential clients engage or interact with your interface. It depicts how easily they can find what they’re searching for — without being paused by unnecessary friction, which can make them disappear or never return.

1. Factors that could impact
conversion rate in UX Design
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3. What is Conversion Rate?
Conversion rate is the percentage of users who take the desired action which
can mean the action you as a business owner want a user to take. The
archetypical example of conversion rate is the percentage of website visitors
who buy something on the site.
How is Conversion Rate Related to User Experience(UX)?
A good UX enhances users’ engagement with your product and lets them
seamlessly complete their interactions which might include conversion actions
like subscribing/purchasing a product. User Experience is relatable to how your
users, leads, or potential clients engage or interact with your interface. It
depicts how easily they can find what they’re searching for without being

5. What UX Factors Impact the Conversion Rate?
Before discussing the factors that impact conversion rate, I would want you to
have a look at some of the UX tips, shown below.

6. In my opinion, there are a lot of many resources that share about the
conversion rate and User experience design, I would like you to have a small
journey around those. But here I want to take you through simple and sensible
impacts of user experience in conversion rates.
“Digital interfaces live and die by their conversion rates. Good conversion rates
mean more sales and revenue while poor conversion rates mean that you’ll
struggle to keep your business afloat”.

7. What Factors Do We Think Will Impact the Conversion Rate?
Advertising campaigns (Bring in more customers, not the interface), Updates of
a product, etc. One such example is,
● Marketing Campaigns of Brands like IKEA: IKEA is great with marketing
campaigns, as the poster here describes the value of each product and its
affordability. When IKEA was about to be launched in a city, these posters
were placed all over that city to attract customers. Subsequently, there
were huge conversion rates on their website and app, however, this is an
impactful event, but not a cause of the UX design of the website or app

9. ● Impact of Notification Banners: Swiggy and Zomato play the game of
chances, where they appear right at mealtime and take you to glance at
the notification which is highly attractive for you to order. They convert the
user immediately and let them order food.

11. ● ‘Stories’ Feature of Instagram: The conversion rate in Instagram is so
huge, that the users are engaged to tap for loading stories, meanwhile
seeing advertisements, where the user consciously or unconsciously taps
to view the product. Thus, end up on a website purchasing the product.
The UX of this app is so intuitive that it allows users to browse content with
just a few taps, and purchase products. So, from the Brands’ point of view
(who advertise on Instagram) they are getting customers converted to buy,
not by their App or Website, but with help of Instagram’s app design.

13. Conclusion
So, we can sum up the above discussion by saying that the conversion rate is a
vast topic by itself. But when it comes to UX, the experience we as designers
create adds a ton of value to the interface, which in turn builds the conversion
rate for the business. Even a small tweak in the type/ spacing, colour,
interaction buttons, and no. of steps of a task, can enhance the rate of users
attracted to the interface and finally perform the desired action.

14. THANK YOU