Sai Karra presented on how businesses can utilize TikTok to reach 100,000 followers. He discussed two approaches: the brand approach and the influencer approach. The influencer approach focuses on creating entertaining content that builds the influencer's personal brand and allows them to subtly promote products through word-of-mouth marketing. Karra outlined the key elements to reach 100,000 followers: script generation, content creation, iterations to improve content, and consistency in the process. With these techniques, businesses can achieve "TikTok Tranquility" - an organized monetization strategy that leads to consistent results and engaged followers.

1. KEYNOTE
Sai Karra
COFOUNDER
BUILTGEN
How Businesses
Can Utilize The Power
of TikTok
ATLANTA, GA ~ JUNE 30 - JULY 1, 2022
DIGIMARCONSOUTHEAST.COM | #DigiMarConSoutheast

2. How Businesses can
Utilize TikTok
How to get your company’s TikTok to 100,000 Followers
Sai Karra

3. My Story
● Growth hacker
● 10 Million+ organic followers on TikTok
● 17 years old

5. ALL YOU NEED TO DO IS PAY ATTENTION
FOR THE NEXT 20 MINUTES

6. The Harsh Reality…

7. Brand vs Influencer

8. The Brand Approach

9. The Brand Approach
• Paid Marketing - 9 times out of 10 when you are scrolling through TikTok, you will see a sponsored post by a brand. They pay for you to
see their content, but unfortunately, the content doesn’t get engagement.
• Boring Content - Let’s be honest, most people on TikTok don’t want to see a product pitched to them without any context. This is why
99% of TikTok ads fail; there is no meat to the video.
• Building a Name for your Brand - Instead of everything you post going back to you as an influencer, everything you post will go back to
your company. This also means people will follow your account for your brand and the products you sell, not you yourself.
• Hard to blow up - Even with organic content, it’s very hard for brands to blow up. The content isn’t interesting to consume. The business
owners are there for only one reason: to make money. This isn’t the smartest approach.

10. The Influencer Approach

11. The Influencer Approach
• Entertaining Content - The number 1 thing that influencers care about is engaging content. They make sure that whatever content they
post, holds the attention of their viewers
• Entertaining Brand Deals - Even if an influencer receives a brand deal and is required to promote the product, he/she does it in an
entertaining way. This is why companies are so eager to use influencer marketing instead of regular advertising.
• Building a Name for Yourself - As an influencer, you’re marketing yourself. People are following you for you. Everything you post will
go back to you.
• Inbound Marketing - Influencers don’t typically promote their products heavily. They make around one post about it and the rest of the
marketing is through word of mouth.

12. The Smallest of Shifts

13. All you need to worry about is building a strong audience.
Stop focusing on promoting your product.

14. Iterations Repeat
Content
Creation
The Road to 100,000 Followers
Script
Generation
The road to 100,000 followers is composed of the 4 techniques
above. These are the things you need to do daily in order to reach
TikTok Tranquillity.

15. Script Generation
● Don’t make it harder than it needs to be.
● Is your script providing value?

16. Content Creation
•
● Make it visually pleasing.
● Would you watch it?
● Does it hold your attention?

17. Iterations
● What went wrong?
● Average watch time?
● What can I do better?

18. Repeat
● Consistency
● Consistency
● Consistency

19. Organized Sales
Process
Consistent
Results
Follower
Engagement
TikTok Tranquillity
Account
Authority
The ability to create scripts so captivating that your account gains
authority and followers. This leads to an organized monetization
strategy. With these variables covered, you will see consistent results
- TikTok Tranquillity

20. Account Authority
● Captivating scripts
● Make your content something to look forward to
● Bring in reactions everytime

21. Follower Engagement
● Interact with audience
● Call to action

24. Organized Sales Process
● Stay Consistent
● Promote in subtle areas (comment section, bio, other platforms)
● Do NOT promote as a business would

25. Consistent Results
● Focus on entertainment first
● Value = Results
● Enjoy the process as much as the results

26. “I don’t have the time to create content”

27. The Short Cut
● Hire a brand ambassador
● Train the brand ambassador
● Have them post every single day, without fail

28. That is all.
TikTok Tranquillity is coming your way 🚀
sai@builtgen.com
www.builtgen.com

29. Questions?