This report looks at Father's Day posts from brands on Facebook that were well-received by the public. This allows us to identify patterns amongst those successful posts. This is a report made using data found using Unmetric Discover, an ideation tool for content creators.

1. Father’s Day on Social Media
Jan 1st, 2012 – Dec 31st, 2015

2. How Brands Celebrate Father’s Day on Facebook

3. Content Inspiration
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4. The Idea
We looked at the data to see how
brandshave evolved their messaging
over the years around Father’sDay
and understand how important this
holiday has become for them.

5. What Does Father’s Day Even Have To Do With Social Media?
Father’sDay is a holiday to
celebrate and appreciate
fathers all over the world.
Brands on Facebook can join in
the festivities by creating
interesting content that pertains
to Father’sDay, for a bump in
reach, and consequently
potential consumers by hopping
onto the Trending train.

6. Do Brands Even Care About Father’s Day?
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10,000
12,000
14,000
2012 2013 2014 2015
Posts About Father’sDay Across Social Media- 2012-2015
Twittter Instagram Facebook
How much do brands even care about Father’s Day? Brands across social media are increasingly realizing
the potential of posting content across social media.

7. When Is Father’s Day?
Father’sDay is celebrated on different days around the world, but it is most commonly celebrated on the
3rd Sunday of June.
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January Februray March April May June July August September October November December
The Months During Which Countries Celebrate Father’s Day

8. One Father’s Day to Rule Them All
Here we see that brandspost accordingly and although they post the most when Father’sDayis celebrated
the most, the other Fathers’ Days are not forgotten.
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2,000
4,000
6,000
8,000
10,000
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January February March April May June July August September October November December
Posts on Monthsof the Year about Father’s Dayon Facebook (2012-2015)
2012 2013 2014 2015

9. Which Industries Post the most about Father’s Day
In this chart we can see just how much brands from each industry is posting about Father’s Day.
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Retail Chains Retail Restaurants and
Café
Food/Beverages Personal Care Sports Hospitality Beverages-Alcohol
Comparison of posts about Father’s Day
2012 2013 2014 2015

10. Retail Chains

11. Retail Chains
Most brands keep their messages pretty simple,
when it comes to wishing their consumers for
Father’s Day.

12. Retail Chains
Sure, an image helps, but most retail brands stick
to entirely text-based posts for father’s day.

13. Retail

14. Retail
The popular posts from retail brandson Facebook
often are posts that attempt tosell their product by
evoking the relationship between a father and child.

15. Retail
Most of the popular posts from retail brands contain
images, usually alluding to the relationship between a
father and child, but there are exceptions.

16. Restaurants and Cafes

17. Restaurants and Cafes
Restaurantsand cafes usually try to gain visibility
with their posts on Father’s Day, and thusgo for
feel-good or fun posts.

18. Restaurants and Cafes
In this industry, posts with images, videos or just
simply text can all do well in terms of engagement, but
the posts with videos or images tend to be shared
more, and thus have a broader reach.

19. Food/Beverages

20. Food/Beverages
Food/beverage brands tend to target a pre-teen-
early teen audience, and therefore the imagery
and/or text is adjusted accordingly.

21. Food/Beverages
Videos do not seem common amongst the popular
posts, but image-based and text-based posts both
do well in terms of engagement and number of
shares.

22. Personal Care

23. Personal Care
The shaving sub-industryof the personal care
industry does very well on Father’sDay, but a video
by Dove Men+Care went viral in 2014, which should
be watched to determine if there can be any
learnings for your brand from what Dove did right
for that video.

24. Personal Care
Posts by personal care brandsusually havevideos
or images and attempt tohighlight the joys and
tender moments of being a father. Brandsin the
industry like Oral-B attempted toemulatethe
success of Dove’s Father’sDay commercial, giving
them success as well.

25. Sports

26. Sports
Popular posts from sports brandson Father’sDay
rely mostly on the popularity of the brand itself.

27. Sports
The posts generally images attached toa simple
message, but popular teams can get awaywith just
a simple message and still score highly.

28. Hospitality

29. Hospitality
Posts from hospitality brands on Father’s Dayare
generally pretty straightforward with simple
messages, but some brandstry to get creative and
more often than not it pays off.

30. Hospitality
Images of the hotel itself or views from the hotel are
common in posts from hotels on Father’s Day, but
again, being creative seems to pay off for hospitality
brands.

31. Beverages-Alcohol

32. Beverages-Alcohol
Popular posts from alcohol brandson Father’sDay
usually are confident and masculine, usually
implying that a father would want their brand and
theirs alone.

33. Beverages-Alcohol
The posts are generally fun with images to help sell
their product.

34. My Favorites

35. My Favorites
These are a few of the Father’sDay posts that I felt
were the most creative, appropriateand that did
well with the rest of the public as well.

36. My Favorites
With so much content on Father’sDay availableon
Discover, I haveseen only a fraction of the Father’s
Day posts that have been posted for the past few
years, but these are some of my favorites of the
posts that I haveseen.

37. All the information found in this article was acquired
using Unmetric’s Discover. Discover is an ideation
tool for content creators.
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38. Thanks!
Please contact us at discover@unmetric.comfor more information.