Google is getting strict day by day and is paying those websites with higher ranking with nice user experience.

1. How Better User Experience on your Website can
get Higher Google Ranking?
It is not only the content that counts when one talk of Google rankings. There are a
lot more factors involved unearths a study. There are five more factors:
1. Mobile Friendly Design
With more and more users accessing web through mobile devices and tablet, it
should not come as a surprise if Google announces that it will rank mobile friendly
websites higher in search engine rankings.
2. Interactive Elements
Elements like menus, buttons, CTA’s, videos that make a website more interactive
and a lot more user friendly intuitive all point towards the importance of structured
content and thus a higher ranking.

2. 3. Internal Links
The more the number of quality internal links the better is the ranking. Here what
matters is quality and not the number. The links should guide the user to only
relevant and connected content thus adding to better user experience.
4. Images
Images convey a lot more and that is why count in as a ranking factor. Images add
to readability, increase the time spent, thus adding to higher rankings. Again, use
relevant images that go with the context.
5. Bulleted Lists
Bullets add to the structure of the website and so it becomes easy to digest the
content. They are in fact an important part of the navigation section, footers and
sidebars.
The above points clearly indicate that apart from content it is the above factors
that are also involved in making user experience awesome. Work on these and see
the results for yourself. Do share it with us also in the comment section below.