Inbound marketing uses content and search engine optimization to attract and convert website visitors into qualified leads. The process begins when a searcher finds helpful content on Google that addresses their question. Interested visitors who click through to the website and provide their contact information become informed leads for businesses to follow up with. When done effectively through blogs, landing pages, and calls to action, inbound marketing can lower costs and increase qualified leads compared to traditional marketing methods.

1. HOW A STRANGER BECOMES A QUALIFIED LEAD
THE INBOUND MARKETING WAY
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2. QUICK INBOUND MARKETING FACTS
Inbound marketing leads cost 62% less than traditional marketing
B2B companies see an increase of leads by 26.8% a month
B2C companies see an increase of leads by 30.4% a month

3. The prospect performs a search on Google for
a research based question, for example “How
to reduce the time for a data backup”
Step 1:

4. Your blog post “The #1 Way to Reduce the
Size of Your Data Backup” pops up in the
Google search results
Step 2:

5. The prospect clicks your link and reads your
blog post and finds it very helpful.
Step 3:

6. After reading your blog post the prospect
sees a call to action (think of a call to action
as a little advert).
Step 4:

7. Since this call to action is very relevant to
what the prospect is looking for they click the
call to action
Step 5:

8. The prospect is taken to what is called a
landing page, a landing page is a page that is
laser targeted to one particular offer and
talks about the benefits of downloading the
free guide on efficient enterprise data
backups. This page also includes a form
where the prospect needs to enter their name
and email address.
Step 6:

9. The prospect is now known to you and is
classed as an information qualified lead.
Step 7:

10. Read the full guide to understanding Inbound
Marketing
Here: http://bit.ly/1fQis8q
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