This presentation outlines the GoWellGo project, which was developed to provide an operational system for agencies to meet increasing demands with less labor and errors. It summarizes the research and development phase from 2007-2010, which analyzed current technologies and products to create a database structure and workflows. The 2011 phase involved commencing project development. The presentation highlights advantages like being a platform-free application compatible with internet and mobile, with unlimited integration capabilities. It is meant to simplify and accelerate data entry while minimizing errors.

1. INNOVATION PRESENTATION
Last Updated September 2011

2. What this presentation is set to achieve;
To explain the reasons behind commencing the GoWellGo
project and to give information on the necessary
organisation system an agency must have, considering the
current technologic developments and future previsions.

3. The requirements of all global agencies are similar;
An Operational System to correspond
More demands
In minimum time
With less labor
With free of erros

4. Within these similar needs, the system must be;
Active(real time data uploading possibility)
Intelligent
Able to provide real time data (reporting)
And open to all current and future technological developments

5. Expectations of the agency management;
While increasing the volume, keeping the cost under control in
order to improve profitability.
Simplify the administration of the company during busy periods and
able to reach real time reports which will clarify the future visions
of the firm.

6. GoWellGo project is developed in order to provide solutions to ever
increasing requirements of the agencies.
2007-2010 RESEARCH & DEVELOPMENT PHASE
Anticipating the needs of the global scale companies
Analysing the current products
Evaluating the current technologies and future previsions
Craeting a database structure and work flow diagrams
2011 DEVELOPING PHASE
Commencing of the project development

7. Why GoWellGo?
ADVANTAGES
INNOVATIONS

8. Developed as a platform free application;
Fully compatible with internet and mobile platforms considering
today’s needs.
Continious research and development works ensure that the system
is compatible with all new technological updates.

9. Developed with unlimited integration possibilities to all
types of systems;
Apart from XML possibilities, the system is configured to have
various solutions in itself in parallel with other systems.

10. The system is created for easier, quicker, and more
accurate data entry
After careful investigation of different systems, the time spent for
entering data is reduced by 50-70 %. With the control and warning
mechanisms human errors are minimalized.

11. Providing continuous technology.
Mavi Zincir provides tourism industry with online systems since
2002 and has various solutions for hotels.
Products used under HotelToWeb brand are recommended to
hotels by global companies like Expedia and HRS, as Channel
Manager and GDS Connectivity.

12. Promising continuous technology.
Hoteltoweb is a preferred DMS by more than 200 hotels in
Turkey.
Due to this fact, the company keeps all the tourism focused
productions up to date and keeps investing in research and
development.

13. Fully compatible with Global Standards
Products that are under the HotelToWeb brand are developed to be
integrated with global systems such as OTAs (Online Travel
Agencies- Expedia, Hotels.com, HRS, Last Minute, etc), GDS
(Amadeus, Sabre, Travelport), Pegasus ODD.
In this sense, all current and upcoming products are in accordance
with the global programming standards.

14. MAVİ ZİNCİR
Since year 2000, to date, we work on developing
web based softwares and technologies for
tourism industry
Integrator ve Solution Partner;
Pegasus Solutuions, Sabre, Amadeus, TravelPort,
TravelNow, Expedia, Hotels.com, Holtelbeds, Hrs,
Hotel.de, Last Minute, Tobook.....

15. MAVİ ZİNCİR
RESEARCH and DEVELOPMENT
In 2009 GoWellGoN2N Global Agency Network project was found, worth
supporting for R&D purposes by Turkiye Teknoloji Geliştirme Vakfı (Technology
Development Foundation of Turkey)
In 2010 HotelToWeb Intelligence Web Sales Management project was found,
worth supporting for R&D purposes by TUBITAK (The Scientific and
Technological Research Council of Turkey

16. MAVİ ZİNCİR
STANDARDS
Mavi Zincir is the only member of HEDNA (Hotel Electronic Distribution
Network Association) in Turkey. HEDNA is an association that leads global
online travel industry and sets the visions of technological developments
together with its members.
As being a member of Open Travel Network, Mavi Zincir develops all its
software producs with global standards.

17. MAVİ ZİNCİR
EDUCATION
To be able to meet the strong demand for qualified labour from hotels and
agencies that work with us, our company hold ‘e-travel’ course in Akdeniz
University Tourism and Hotel Management in Autumn Semester 2010-2011.

18. MAVİ ZİNCİR
EDUCATION
“Online Travel Industry and Online Sales Management” course will be in the
curriculum for 2011-2012 Academic year as a selective course. Also a
certification program will commence in collaboration with Vocational High
School to provide education for the industry workers.

19. INNOVATION PRESENTATION
Last Updated September 2011