Brand and visual identity concept for a proposed hostel in Vancouver's upscale Yaletown district.

1. BRANDING A
HOSTEL
FOR BUDGET TRAVELERS
BY PAUL WITTAL

2. VANCOUVER,
AN EXPENSIVE CITY TO VISIT.

3. AVERAGE PRICE
OF A HOTEL ROOM
$140

4. YALETOWN,
among the city’s most expensive neighbourhoods.

5. HOSTELS,
A SOLUTION
FOR BUDGET TRAVELLERS

6. Hostels are typically dormitory style budget accommodation.

7. HOSTEL BENEFITS
Guests share accommodation, low cost.

8. HOSTEL BENEFITS
Guests share accommodation, low cost.
Generally more centrally located than budget hotels.

9. HOSTEL BENEFITS
Guests share accommodation, low cost.
Generally more centrally located than budget hotels.
Hostels encourage social interaction between guests.

10. HOSTEL BENEFITS
Guests share accommodation, low cost.
Generally more centrally located than budget hotels.
Hostels encourage social interaction between guests.
More comprehensive amenities than budget hotels.

11. HOSTEL BENEFITS
Guests share accommodation, low cost.
Generally more centrally located than budget hotels.
Hostels encourage social interaction between guests.
More comprehensive amenities than budget hotels.
Community minded compared to chain hotels.

12. YALETOWN,
THE PERFECT NEIGHBOURHOOD
TO EXPLORE VANCOUVER FROM

13. Yaletown is clean, safe and centrally located.

14. NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.

15. NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
A residential area, relatively quiet at night.

16. NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
A residential area, relatively quiet at night.
Many amenities, grocery stores, banks and restaurants.

17. NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
A residential area, relatively quiet at night.
Many amenities, grocery stores, banks and restaurants.
Walking distance to most points downtown.

18. NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
A residential area, relatively quiet at night.
Many amenities, grocery stores, banks and restaurants.
Walking distance to most points downtown.
A scenic neighbourhood, historic, waterfront location

19. Yaletown’s 19th century industrial history has equity.

20. THE YALEHOUSE,
VANCOUVER’S FIRST
BOUTIQUE HOSTEL

21. TARGET MARKET
International Budget Travelers 18-30, both men and women;
specifically those looking for high value accommodation.

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