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Health Alliance
Nurturing Growth in Healthcare
Service Sector
SUBMITTED BY:
Pritika
Roll no. 27
Overview:
Health & city Alliance is the first private organization focused on bridging
the healthcare accessibility gap by concentrating on the semi-urban
and rural healthcare market in Orissa. Our focus is on primary and
secondary healthcare services combined with community based
health plans to bring affordable healthcare to families.
We at health & city Alliance initiative are creating a network and alliance
of hospitals across the state, bringing high quality and competitive
healthcare delivery to small and mid-sized secondary care hospitals.
We nurture growth in healthcare by investing in these hospitals as
equity partners and by leading and managing their day-to-day
operations and growth,resulting in successful and satisfied
experiences for stakeholders – investors, promoters, patients,
physicians, employees, suppliers, and other business partners. We
bring our skills, knowledge, and industry best practices to the
enterprisers.
Our Vision:
We aim to play a significant role in the
evolution of the healthcare industry to a
mature industry where every
organization within it is professionally
managed, growing to its fullest
potential, offering products and services
of the highest quality and providing
adequate support to the best of the
industry.
Our Services:
 Provide result oriented professional internal and
external marketing services
 Provide brand development solutions
 Create a strong referral management system with
tertiary care centers/tertiary care management.
 Provide excellent data management and data
recovery service.
 Provide web based marketing and e-clinics.
 Provide Physician, institutional, and patient marketing
services.
Target Hospitals:
We are in active discussions with various hospitals across the
state keen to join the Connexion Health Alliance network and
are eager to speak with other interested hospitals. Hospitals
that would benefit from being a part of the Connexion Health
Alliance network include:
 Stand alone doctor-owned secondary care hospitals.
 Medium-sized hospitals.
 Hospitals looking for world-class management and growth
opportunities.
 Forward looking doctor-promoters keen to take their
institutions to the next level.
Marketing Your Business
 Significantly improve media placement
 Fully leverage your community involvement/activities, creating
measurable results
 Develop positive relationships with the media
 Foster relationship with the community and your customers
 Increase top-of-mind awareness
 Differentiate your business from your competitors
 Attract new customers
 Seek partnership opportunities
 Increase brand recognition and equity
OUR NETWORKING
HOSPITAL
ParamedicsGovt.
PHC
Govt. Offices Pharmacies
Corporate
offices
Labs
Private
Doctors
Direct
patients
THANK YOU!!
THANK YOU!!

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Hospital services

  • 3. Overview: Health & city Alliance is the first private organization focused on bridging the healthcare accessibility gap by concentrating on the semi-urban and rural healthcare market in Orissa. Our focus is on primary and secondary healthcare services combined with community based health plans to bring affordable healthcare to families. We at health & city Alliance initiative are creating a network and alliance of hospitals across the state, bringing high quality and competitive healthcare delivery to small and mid-sized secondary care hospitals. We nurture growth in healthcare by investing in these hospitals as equity partners and by leading and managing their day-to-day operations and growth,resulting in successful and satisfied experiences for stakeholders – investors, promoters, patients, physicians, employees, suppliers, and other business partners. We bring our skills, knowledge, and industry best practices to the enterprisers.
  • 4. Our Vision: We aim to play a significant role in the evolution of the healthcare industry to a mature industry where every organization within it is professionally managed, growing to its fullest potential, offering products and services of the highest quality and providing adequate support to the best of the industry.
  • 5. Our Services:  Provide result oriented professional internal and external marketing services  Provide brand development solutions  Create a strong referral management system with tertiary care centers/tertiary care management.  Provide excellent data management and data recovery service.  Provide web based marketing and e-clinics.  Provide Physician, institutional, and patient marketing services.
  • 6. Target Hospitals: We are in active discussions with various hospitals across the state keen to join the Connexion Health Alliance network and are eager to speak with other interested hospitals. Hospitals that would benefit from being a part of the Connexion Health Alliance network include:  Stand alone doctor-owned secondary care hospitals.  Medium-sized hospitals.  Hospitals looking for world-class management and growth opportunities.  Forward looking doctor-promoters keen to take their institutions to the next level.
  • 7. Marketing Your Business  Significantly improve media placement  Fully leverage your community involvement/activities, creating measurable results  Develop positive relationships with the media  Foster relationship with the community and your customers  Increase top-of-mind awareness  Differentiate your business from your competitors  Attract new customers  Seek partnership opportunities  Increase brand recognition and equity
  • 8. OUR NETWORKING HOSPITAL ParamedicsGovt. PHC Govt. Offices Pharmacies Corporate offices Labs Private Doctors Direct patients