Harvard Business School Professor Michael Porter created a model of assessing an organization’s
industry position by analyzing “Five Forces”: competitive rivalry, power of suppliers, power of customers,
threat of substitution, and threat of new entry. This framework enabled businesses to evaluate their
environment to help guide strategy and increase competitive advantage. This remains a critical marketing
concept to supplement the five “P’s” businesses control: product, price, place (distribution), promotion, and
people. This matrix translates well to the nuances inherent in healthcare. Marketing is an integral part of the
value equation for successful healthcare organizations, helping to consolidate resources to promote access and
connect people to the health care they need via optimized operations and efficient and effective delivery systems
AMA Houston Healthcare SIG: Health Reform and Brand ManagementEndeavor Management
John McKeever recently spoke to the AMA Houston's Healthcare Special Interest Group (SIG) and shared how to effectively manage one's brand while navigating health reform.
SERVICES MARKETING BEHAVIOURAL CONSEQUENCES AND PATIENTS’ SATISFACTION TOWARD...IAEME Publication
Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research. The impetus of its development has come from the maturing of services marketing, with the emphasis on quality, increased recognition of potential benefits for the firm, the customer, and technological advances. Relationship marketing works to attract maintain and enhance client/customer relationship in healthcare provider. Despite the widespread concern in health care literature with patients’ satisfaction there has been neither explicit definition of that concept nor systematic consideration of its determinants and consequences. Patients are becoming increasingly involved in making health care choices as their burden of health costs continue to escalate.
Effective advertising not only drives patient engagement and trust but also establishes a healthcare brand as a leader in the industry. In this blog, we'll explore the multifaceted impact of healthcare advertising on brand reputation, highlighting the roles of healthcare advertising agencies and healthcare creative agencies.
Hospital marketing involves engaging with the community, building trust, exhibiting moxie in care, and using marketing techniques like advertising, branding, and promotional methods to attract new clients and forge enduring relationships.
AMA Houston Healthcare SIG: Health Reform and Brand ManagementEndeavor Management
John McKeever recently spoke to the AMA Houston's Healthcare Special Interest Group (SIG) and shared how to effectively manage one's brand while navigating health reform.
SERVICES MARKETING BEHAVIOURAL CONSEQUENCES AND PATIENTS’ SATISFACTION TOWARD...IAEME Publication
Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research. The impetus of its development has come from the maturing of services marketing, with the emphasis on quality, increased recognition of potential benefits for the firm, the customer, and technological advances. Relationship marketing works to attract maintain and enhance client/customer relationship in healthcare provider. Despite the widespread concern in health care literature with patients’ satisfaction there has been neither explicit definition of that concept nor systematic consideration of its determinants and consequences. Patients are becoming increasingly involved in making health care choices as their burden of health costs continue to escalate.
Effective advertising not only drives patient engagement and trust but also establishes a healthcare brand as a leader in the industry. In this blog, we'll explore the multifaceted impact of healthcare advertising on brand reputation, highlighting the roles of healthcare advertising agencies and healthcare creative agencies.
Hospital marketing involves engaging with the community, building trust, exhibiting moxie in care, and using marketing techniques like advertising, branding, and promotional methods to attract new clients and forge enduring relationships.
American Marketing Association, Executive SummitRenown Health
A presentation by Suzanne Hendery of Baystate Health on the importance of asking, listening and consistently delivering on an excellent healthcare experience.
The idea of strategy- a plan designed to achieve a goal – origin.docxarnoldmeredith47041
The idea of strategy- a plan designed to achieve a goal – originated in the military. Strategy is often confused with tactics, which are specific actions taken to achieve a goal. Strategy is also often confused with objectives. Objectives are long-term performance and outcome goals. Strategy is more comprehensive than tactics and objectives; it is an over- arching plan. Strategic planning can and should occur in an organization at many levels. For example, marketing strategy is an overarching plan that enables an organization to concentrate its limited resources on its greatest opportunities to increase sales, attain its goals, and sustain a competitive advantage (Baker 2008, 3). It is informed by careful analysis of the organization’s internal and external environments by the organization’s marketing research process. Finally, strategies at all organizational levels must align with and support the organization’s mission, vision, and values. This chapter begins with a discussion of mission, vision, and values in healthcare organizations and concludes with an explanation of the important role that healthcare marketing plays in achieving an organization’s mission and vision and living its values.
Mission and Vision
An organization’s mission statement is essential to its ongoing success (Bart and Tabone 1998). At the least, an organization’s mission statement should help to distinguish it from other organizations (Griffith 1988). At its best, a mission statement is the embodiment and self-image of an organization. The mission expresses the highest goals of an organization and provides strategic direction (Wiggins, Hatzenbuehler, and Peterson 2008). An organization without a clear, achievable mission is like a traveler without a road map. You seem to be making good time, but you don’t really know where you are going to end up.
In today’s increasingly competitive healthcare industry, it is imperative that mission-driven healthcare organizations—whether hospitals, physician practices, long-term care facilities, durable medical equipment distributors, or pharmaceutical companies—be able to achieve and maintain a clear, identifiable reputation; name recognition; and competitive advantage. What, if anything, distinguishes one hospital from all other hospitals, one pharmaceutical firm from another, or one group of physicians from any other group of physicians? For many decades, this need to set one’s organization apart from all other organizations of a similar nature was greatly hampered by the healthcare industry’s misunderstanding of—and disdain for—marketing. Indeed, a 2005 study of hospital mission statements found that nearly all contained similar language and claims regarding their commitment to the provision of high-quality care (Bolon 2005). In a 2008 study, researchers searched a random sample of hospital mission statements for key words associated with interest in and commitment to education and found that the missions of 21 of the 81 (26 .
Using Business Propaganda in the Right Way_ A Guide to Ethical and Effective ...Stephen Taylor Propaganda
In the world of business, effective communication is key to success. Companies often employ various strategies to shape public perception and promote their products or services. One such strategy is business propaganda, which involves the use of persuasive communication techniques to influence consumers and stakeholders.
A medical recruitment consultant fills in as a key part between medical services suppliers looking for qualified experts and gifted people investigating valuable open doors inside the medical services area. With regards to "Exploring Greatness," this job is raised to a fine art, mixing industry knowledge, customized administration, and state of the art enlistment strategies to make a consistent and proficient cycle for the two clients and competitors.
Navigating the Future of Healthcare at the Intersection of HCPs, Patients, an...No Fixed Address Health
Learn about the shifting landscape within healthcare decision-making and how the traditional model has evolved into a more collaborative approach. Discover three drivers within the life science marketing landscape accelerating this shift and what this all means to Pharma Brand Marketers. What's at stake for a brand failing to address these shifts?
A profitable business is what healthcare industry is known to be all about. However it has its own struggles of rising costs, overworked employees and clinicians. Incremental issues such as reducing errors, enforcing practical guidelines and maintaining electronic records. However what the consumer i.e. the patient is looking for is maximum benefit with minimum cost. Thus, focusing on a patient centric system from a volumetric and a profit parameter will not only help healthcare grow as an industry but also build faith in the enterprise.
What marketing strategies in healthcare are useful while maintaining patient ...Mr. Business Magazine
Crafting marketing strategies in healthcare is a vital task. The delicate balance between promoting healthcare services and ensuring patient welfare requires a nuanced approach.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Making the Shift: Healthcare's Transformation to Consumer-CentricityProphet
In our latest report, “Making the Shift: Healthcare’s Transformation to Consumer-Centricity” Prophet interviewed more than 50 executives across the U.S., Europe and Asia, from healthcare organizations including hospital systems, payers, pharmaceutical companies and digital health companies to identify the five keys shifts that healthcare organizations need to make to become more consumer-centric.
Learn key findings from each of the five shifts including the challenges and solutions organizations face to become more consumer-centric.
Suzanne Hendery Branding Case Study for Renown Health.pptxSuzanne Hendery
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
Spotlight On... The Pharma Customer ExperienceCOUCH Health
In this edition, we’re shining our spotlight on the pharma customer experience. We discuss what customer experience really means in pharma, how it’s developing, who your audience is and why measuring emotion is vital.
Read online or download your free copy now! Then be sure to get in touch with us with any feedback or insights you have too – we’d love to continue the discussion…
Healthcare Marketing Executives: Are You Ready for the Future?Karen Corrigan
In the healthcare industry, powerful demographic, economic, societal, technology and legislative forces are converging to change the underlying basis for competition. For health systems, new economic models, disruptive technologies and transformation of care delivery systems are front and center – challenging marketing executives to better understand and anticipate the impact of this change.
Many countries have seen the importance of financial education by making financial
education a national strategy. In Vietnam, although the National Strategies for Inclusive Financial
Education has been proposed since 2017 and officially included in the National Financial Inclusion
Strategy in 2020, however, financial education is still quite new, and many people are not aware of
the necessity of financial l
Today, in the rapidly emerging globalization process, increasing the competitiveness of enterprises
depends on increasing of their firm performance. Although there are many methods and techniques affecting
firm performance, Information technology (IT) capabilities has become one of the most widely used method,
especially in dealing with supply chain matters of a firm. The aim of our study is to express whether innovation
and organization learning is effective as intermediate variable to the effects of IT capabilities at firm’s
performance. The opinion which claim
American Marketing Association, Executive SummitRenown Health
A presentation by Suzanne Hendery of Baystate Health on the importance of asking, listening and consistently delivering on an excellent healthcare experience.
The idea of strategy- a plan designed to achieve a goal – origin.docxarnoldmeredith47041
The idea of strategy- a plan designed to achieve a goal – originated in the military. Strategy is often confused with tactics, which are specific actions taken to achieve a goal. Strategy is also often confused with objectives. Objectives are long-term performance and outcome goals. Strategy is more comprehensive than tactics and objectives; it is an over- arching plan. Strategic planning can and should occur in an organization at many levels. For example, marketing strategy is an overarching plan that enables an organization to concentrate its limited resources on its greatest opportunities to increase sales, attain its goals, and sustain a competitive advantage (Baker 2008, 3). It is informed by careful analysis of the organization’s internal and external environments by the organization’s marketing research process. Finally, strategies at all organizational levels must align with and support the organization’s mission, vision, and values. This chapter begins with a discussion of mission, vision, and values in healthcare organizations and concludes with an explanation of the important role that healthcare marketing plays in achieving an organization’s mission and vision and living its values.
Mission and Vision
An organization’s mission statement is essential to its ongoing success (Bart and Tabone 1998). At the least, an organization’s mission statement should help to distinguish it from other organizations (Griffith 1988). At its best, a mission statement is the embodiment and self-image of an organization. The mission expresses the highest goals of an organization and provides strategic direction (Wiggins, Hatzenbuehler, and Peterson 2008). An organization without a clear, achievable mission is like a traveler without a road map. You seem to be making good time, but you don’t really know where you are going to end up.
In today’s increasingly competitive healthcare industry, it is imperative that mission-driven healthcare organizations—whether hospitals, physician practices, long-term care facilities, durable medical equipment distributors, or pharmaceutical companies—be able to achieve and maintain a clear, identifiable reputation; name recognition; and competitive advantage. What, if anything, distinguishes one hospital from all other hospitals, one pharmaceutical firm from another, or one group of physicians from any other group of physicians? For many decades, this need to set one’s organization apart from all other organizations of a similar nature was greatly hampered by the healthcare industry’s misunderstanding of—and disdain for—marketing. Indeed, a 2005 study of hospital mission statements found that nearly all contained similar language and claims regarding their commitment to the provision of high-quality care (Bolon 2005). In a 2008 study, researchers searched a random sample of hospital mission statements for key words associated with interest in and commitment to education and found that the missions of 21 of the 81 (26 .
Using Business Propaganda in the Right Way_ A Guide to Ethical and Effective ...Stephen Taylor Propaganda
In the world of business, effective communication is key to success. Companies often employ various strategies to shape public perception and promote their products or services. One such strategy is business propaganda, which involves the use of persuasive communication techniques to influence consumers and stakeholders.
A medical recruitment consultant fills in as a key part between medical services suppliers looking for qualified experts and gifted people investigating valuable open doors inside the medical services area. With regards to "Exploring Greatness," this job is raised to a fine art, mixing industry knowledge, customized administration, and state of the art enlistment strategies to make a consistent and proficient cycle for the two clients and competitors.
Navigating the Future of Healthcare at the Intersection of HCPs, Patients, an...No Fixed Address Health
Learn about the shifting landscape within healthcare decision-making and how the traditional model has evolved into a more collaborative approach. Discover three drivers within the life science marketing landscape accelerating this shift and what this all means to Pharma Brand Marketers. What's at stake for a brand failing to address these shifts?
A profitable business is what healthcare industry is known to be all about. However it has its own struggles of rising costs, overworked employees and clinicians. Incremental issues such as reducing errors, enforcing practical guidelines and maintaining electronic records. However what the consumer i.e. the patient is looking for is maximum benefit with minimum cost. Thus, focusing on a patient centric system from a volumetric and a profit parameter will not only help healthcare grow as an industry but also build faith in the enterprise.
What marketing strategies in healthcare are useful while maintaining patient ...Mr. Business Magazine
Crafting marketing strategies in healthcare is a vital task. The delicate balance between promoting healthcare services and ensuring patient welfare requires a nuanced approach.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Making the Shift: Healthcare's Transformation to Consumer-CentricityProphet
In our latest report, “Making the Shift: Healthcare’s Transformation to Consumer-Centricity” Prophet interviewed more than 50 executives across the U.S., Europe and Asia, from healthcare organizations including hospital systems, payers, pharmaceutical companies and digital health companies to identify the five keys shifts that healthcare organizations need to make to become more consumer-centric.
Learn key findings from each of the five shifts including the challenges and solutions organizations face to become more consumer-centric.
Suzanne Hendery Branding Case Study for Renown Health.pptxSuzanne Hendery
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
Spotlight On... The Pharma Customer ExperienceCOUCH Health
In this edition, we’re shining our spotlight on the pharma customer experience. We discuss what customer experience really means in pharma, how it’s developing, who your audience is and why measuring emotion is vital.
Read online or download your free copy now! Then be sure to get in touch with us with any feedback or insights you have too – we’d love to continue the discussion…
Healthcare Marketing Executives: Are You Ready for the Future?Karen Corrigan
In the healthcare industry, powerful demographic, economic, societal, technology and legislative forces are converging to change the underlying basis for competition. For health systems, new economic models, disruptive technologies and transformation of care delivery systems are front and center – challenging marketing executives to better understand and anticipate the impact of this change.
Many countries have seen the importance of financial education by making financial
education a national strategy. In Vietnam, although the National Strategies for Inclusive Financial
Education has been proposed since 2017 and officially included in the National Financial Inclusion
Strategy in 2020, however, financial education is still quite new, and many people are not aware of
the necessity of financial l
Today, in the rapidly emerging globalization process, increasing the competitiveness of enterprises
depends on increasing of their firm performance. Although there are many methods and techniques affecting
firm performance, Information technology (IT) capabilities has become one of the most widely used method,
especially in dealing with supply chain matters of a firm. The aim of our study is to express whether innovation
and organization learning is effective as intermediate variable to the effects of IT capabilities at firm’s
performance. The opinion which claim
Globally, the number of startup companies has rapidly expanded during the last 5-8 years. Offering
products and/or services that greatly enhance the lives of its clients is a major focus for these firms. In India,
local and federal government initiatives have provided new enterprises and entrepreneurs with much
momentum and assistance, helping India become the world's top startup location. The Government of India
(GOI) launched the "Startup India" campaign in 2015 to promote entrepreneurship and support businesses to
achieve this goal (Babu, S., Sridevi, K.,2019). An IBM Center for Business Value and Oxford Economics study
in 2018 found that 90% of Indian companies fail within the first five years of operation. Potential difficulties
that startups may run across, both generally and specifically in the Indian market, have been described by
several authors.
Behaviour finance is the study of how psychological phenomena affect financial behaviour. This
financial science is used in making financial decisions. Amid the development of the digital economy, paylater
innovation has emerged. It is feared that the ease of use of paylater can have a negative impact, one of which is
the attitude of impulsive buying. This research will analyze the effect of financial literacy, self-control, risk
perception, and percieved ease of use on impulsive buying behaviour. This research is based on Decision Affect
Theory, which is a theory that discusses financial decision behaviour that is influenced by self-emotion. This
research is uses purposive sampling wi
Improving the business environment is one of the key strategies to promote local and regional
economic development. However, which factors affect the business environment of the provinces is still
controversial. Using survey data from 400 investors and managers and a multivariate regression analysis
method, this study has identified the factors affecting the business environment of Hai Phong province. The
analysis results show that there are 09 factors affecting the business environment of Hai Phong City, including
entry costs, land access and tenure, transparent, informal charges, time cost, pro-activeness, business support
services, labor training and legal institutions. In
The effect of work attitude and innovation ability on employee innovation performance is of great
significance for improving the innovation ability of manufacturing enterprises and building an "Innovative
Country" in China.This article theoretical analysis was conducted on the mechanism by which the work attitude
of employees in manufacturing enterprises affects innovation performance and the mediating mechanism of
innovation ability. Based on data from Chinese manufacturing enterprises, empirical analysis was conducted
using SEM models. Resear
The concept of organizational resilience continues to grow in focus and importance, but there
has yet to be an agreed upon measure of organizational resilience. Organizational resilience can be seen as a
corporation’s ability to adapt to change and maintain flexibility within their supply chain. Resilience and
flexibility at all organizational levels is necessary, in a proactive manner, to turn resilience into a competitive
advantage
In this paper, by using the basic method of differential geometry, combined with the optimization
theory and the basic technique of data analysis, the definition, basic properties and statistical characteristics of
nonlinear correlation coefficients on manifolds are studied and given, test the rationality and validity of the
nonlinear correlation coefficient defined in this paper. Therefore, the study of this paper has certain theoretical
value and potential practical significance.
This study aims to analyze and prove whether there is a positive and significant influence
between product quality and poki prices on purchasing decisions for Kobba brand coffee. The survey was
conducted using 53 respondents who were buyers who had purchased Kobba brand coffee more than once.
Information from respondents was obtained through a list of questions that were sent and returned by
respondents
In this paper, we introduce a universal framework for mean-distortion robust risk measurement and
portfolio optimization. We take accounts for the uncertainty based on Gelbrich distance and another uncertainty
set proposed by Delage & Ye. We also establish the model under the constraints of probabilistic safety
criteria and compare the different frontiers and the investment ratio to each asset. The empirical analysis in the
final part explores the impact of different parameters on the model results.
Despite the attainment of the famous Millennium Development Goals (MDGs) of reducing the number
of poor people across the globe a significant number still live below the poverty line. The problem of poverty is
more endemic in developing countries like Nigeria. Several intervention efforts have been in place to address
the poverty question which persists partly due to serious financial exclusion and unethical activities of informal
finance providers.
The focus of this research was to establish the effect of entrepreneurship Ecosystem in inculcating
entrepreneurial propensity for community development. Promotion of entrepreneurship in Kenya has existed
ever since independence. The Government has shown tremendous support to entrepreneurship growth. The
Government have channelled financial support through funding such as Women Enterprise fund, Youth
Enterprise Fund and Uwezo Fund
In this paper, we consider an AAI with two types of insurance business with p-thinning dependent
claims risk, diversify claims risk by purchasing proportional reinsurance, and invest in a stock with Heston
model price process, a risk-free bond, and a credit bond in the financial market with the objective of maximizing
the expectation of the terminal wealth index effect, and construct the wealth process of AAI as well as the the
model of robust optimal reinsurance-investment problem is obtained, using dynamic programming, the HJB
equation to obtain the pre-default and post-default reinsurance-investment strategies and the display expression
of the value function, respectively, and the sensitivity of the model parameters is analyzed through numerical
experiments to obtain a realistic economic interpretation. The model as well as the results in this paper are a
generalization and extension of the results of existing studies.
:Textiles and clothing are a fundamental part of everyday life and an important sector in the global
economy. It is hard to imagine a world without textiles. Clothes are worn by almost everyone, almost all the time
and it also becomes an important expression for an individuality. In 2015, emission from textiles production
totaled 1.2 billion tons of CO2 equivalent throughout its lifecycle. The fashion industry is a large consumer of
water, high volumes of water containing
In this paper, we construct a Credit Default Swap pricing model for default recovery rates under
distributional uncertainty based on a structured pricing model and distributional uncertainty theory. The model
is algorithmically transformed into a solvable semi-definite programming problem using the Lagrangian dual
method, and the solution of the model is given using the projection interior point method. Finally, an empirical
analysis is conducted, and the results show that the model constructed in this paper is reasonable and efficient
The closures of schools, colleges, and universities in many countries worldwide during the COVID19 pandemic have reshaped every aspect of our normal lives and educational experience. As a result of
extended periods of lockdown, whole populations have been advised to stay in their households and
communicate with others through distance electronic communications methods such as Zoom, Teams, Google
meetings etc. More than 1
Even though economists and academics have been studying money laundering for many years, there
are still gaps in the research because there is a dearth of trustworthy data on the activity as well as an absence
of specific sources and methods of collection in government-based reporting. The Walker-Unger gravity model
was used in this study to determine the countries that Russian-based money launderers used as funding
destinations between the years 2000 and 2020, as well as whether there are any variations in country rankings
during economic downturns. The investigation's findings indicated that even during recessionary times, money
launderers with Russian bases consistently preferred certain countries as their destination
This study will establish a scientific foundation for analyzing and assessing the development of
human resources in industrial parks of Hai Duong province. According to statistics and primary data, the
study analyzes the current situation of human resource development in the industrial parks in Hai Duong
province, states achievements, limitations and their causes, thereby giving solutions to improve the human
resource development in industrial parks of Hai Duong province in the future for the economic development
of industrial parks in particular and Hai Duong province in general.
Solar photovoltaic systems are becoming essential in renewable energy sources to help reduce
dependence on renewable energy sources, fossil fuels and mitigate climate change. In the world today, many
successful businesses bring efficiency to the environment as well as the global economy. However, to evaluate
the business performance of the global supply chain, it is necessary to find an appropriate method. This article
uses data envelopment analysis (DEA) and Malmquist Productivity Index (MPI) methods to compare
performance across businesses
The objective of this research is 1) to study social media usage behavior of the elderly and 2) to
examine the relationship between factors of the social media usage behavior of the elderly in Surat Thani
Province, Thailand. The data were collected from selected elderly aged 60 years and older in Surat Thani
Province. The number of the sample in this study was 400. The questionnaire was used as a tool to collect the
data. Statistics used were frequency, percentage, mean, standard deviation, and Chi-Square
More from International Journal of Business Marketing and Management (IJBMM) (20)
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. International Journal of Business Marketing and Management (IJBMM)
Volume 7 Issue 3 May-June 2022, P.P. 64-66
ISSN: 2456-4559
www.ijbmm.com
International Journal of Business Marketing and Management (IJBMM) Page 64
Marketing in Healthcare
“Disrupt or be Disrupted”
Peter Kalina, MD, MBA, FACR
Mayo Clinic, Rochester, MN 55902 USA
kalina.peter@mayo.edu
Abstract: Harvard Business School Professor Michael Porter created a model of assessing an organization’s
industry position by analyzing “Five Forces”: competitive rivalry, power of suppliers, power of customers,
threat of substitution, and threat of new entry. This framework enabled businesses to evaluate their
environment to help guide strategy and increase competitive advantage. This remains a critical marketing
concept to supplement the five “P’s” businesses control: product, price, place (distribution), promotion, and
people. This matrix translates well to the nuances inherent in healthcare. Marketing is an integral part of the
value equation for successful healthcare organizations, helping to consolidate resources to promote access and
connect people to the health care they need via optimized operations and efficient and effective delivery systems.
To supplement the S.W.O.T. (strengths, weaknesses, opportunities, threats) model of assessing an
organization’s industry position, Harvard Business School Professor Michael Porter created a framework of
analyzing “Five Forces”: existing competitive rivalry, power of suppliers, power of customers, threat of
substitution, and threat of new entry (Porter, 2010). This enabled businesses to evaluate their environment to
better guide strategy and increase competitive advantage. Porter’s philosophy remains a critical marketing
concept beyond the five elements (“5 P’s”) that businesses control: product, price, place (distribution),
promotion, and people [rockcontent].
The above-described matrix translates well to the nuances inherent in healthcare. As the face of any
organization, our people (our employees) must be passionate, enthusiastic, engaged, inspired, and service
oriented. They must be driven by purpose, connected to the mission, and dedicated to core values. They must
believe they matter; that they make a difference to patients. Marketing teams create resonating messages that
help maintain a culture promoting, supporting, cultivating, and advocating employee well-being while
leadership addresses employee goals, challenges and needs. There must be an institutional commitment to
prioritizing caring for employees as they care for patients. Employees are entrusted to engage customers armed
with an understanding of the mission. They are empowered to execute the mission with strategies that create
consistently positive experiences, anticipating and exceeding needs and expectations at every touchpoint (Four
Seasons). The employees we seek to retain have been trained so well that they can leave, but treated so well,
they don’t want to (Branson). They strive for excellence and promote our value to our customers. Our desire to
provide value-based, patient-centered care requires employee professionalism and engagement. As competition
and choices abound, health care organizations must create a unique experience such that a culture of delivering
personalized service excellence and the highest quality is obvious to both patients and competitors. Optimum
patient outcomes, patient satisfaction, and sustainable competitive business advantage require we be not only
competent (well-trained and highly skilled), but also courteous, compassionate, and empathetic (Sze). A greater
commitment to promoting employee wellness boosts morale and motivation, while reducing burnout. Employee
wellness portends better patient care. Marketing must advocate for the needs and objectives of employees;
creating messages that resonate to reinforce everyone’s “why.” Enthusiastic, engaged, and service-oriented
front-line employees are the face of the organization; they are brand ambassadors, recruiting force, reputation
builders, and partners in successfully executing organizational priorities, including promoting value to
customers. Providing exceptional service at every contact point includes anticipating and exceeding needs and
expectations.
Patients want value. Value generates loyalty. Market position is strengthened by consistently delivering
value. In health care, value is defined as optimized outcomes (quality, safety, patient-centric care, excellent
patient experience, patient satisfaction) at a fair cost (Porter). Delivering consistent value generates return
customers. Despite good outcomes (or our perception of how good care was), any negative perceptions diminish
2. Marketing in Healthcare
International Journal of Business Marketing and Management (IJBMM) Page 65
confidence, damage brand strength and loyalty, and drive customers to the competition. The “economics of
attention” guides us to solicit feedback and understand our customer’s value chain. How can we increase value?
Where can we improve? We must proactively identify needs and expectations; as well as weak links and blind
spots that might allow a competitor to enter our market. If patients know, like, and trust us; they will try us. If
we consistently deliver a quality product and experience, they’ll come back, and refer us. How patients perceive
us, how we make them feel, and how likely they are to return and recommend us are vital marketing metrics and
benchmarks (Poole). Great outcomes and positive perceptions enhance confidence and brand strength. The
converse drives customers to competitors. Analyze data and solicit feedback to assure you are “on-brand.” If
you hear otherwise, nimbly pivot.
Reputation is vital. Drive patients toward positive reviews. Follow-up with dissatisfied patients. “Your
brand is what people say about you when you’re not in the room” (J. Bezos). What is the impression people
have of you? Does every patient interaction support your brand? Does your facility, attire, website, videos,
brochures, displays, and communications create a distinct identity, differentiating you from competitors? Does
your appearance, image, perception, and reputation align with your reality? Getting care at a highly ranked,
carefully branded, expertly marketed organization gives people comfort. However, because patients rely on our
judgement, authenticity and integrity matter. Marketing and branding strategies must educate and inform based
on authenticity and integrity. Marketing must be sensitive to perceived conflicts-of-interest between marketing
and branding strategies that are informative versus those seeking to attract patients, increase market share, and
generate revenue. The mission to serve the needs and best interests of patients must never waver.
Healthcare is witnessing unprecedented change. Exclusive reliance on patient volumes as the “canary
in the coal mine” is short-sighted. We cannot rest on our laurels. We must constantly rethink plans and
priorities. We must embrace evolving payment models (fee-for-value, pay-for-performance, bundled care,
capitated care, etc) to assure sustainable economic viability. We must be open to expansion of telehealth to
improve effectiveness and efficiency of care delivery. Employee wellness will take center stage. Bold, forward-
moving initiatives confirm a vision of thriving in a post-COVID “new normal.” Less nimble competitors
learned that “business as usual” and static business models have unintended consequences. Henry Ford posited,
“if I had asked my customers what they wanted, they would have said faster horses.” Steve Jobs followed with,
“it’s not the customers job to know what they want.” Patients drive innovation in products, services, and care
delivery. Their goals influence provider-patient interactions. Their expectations catalyze transitioning from
paternalistic transactional encounters to patient-centric, transformational ones. Consistently exceeding
expectations and providing value requires unparalleled patient experiences and commitment to customer service.
We must innovate and change, yet always follow our “true north” - consistent, high-quality patient care, guided
by a mission and core values.
What never changes, is the need to forge and nourish relationships. Contributions to cognitive diversity
from collective experiences achieves “the wisdom of crowds” [Surowiecki] and gives clarity to optimizing
decision-making. Crucial stakeholders include development, legal (mergers, acquisitions, corporatization,
telehealth), administration, HR (remote work and employee wellness), external partnerships (external funding).
Established successful leaders become valued advisors and mentors, teaching us about championing novel
concepts and the resilience to overcome resistance. Collaboration with diversity and inclusion leaders enhances
advocacy regarding social determinants of health, equity, and healthcare disparities. Diversity provides the
confidence to forge ahead with bold initiatives and expand beyond traditional endeavors and comfort zones.
Consensus-driven alignment is challenging, but vital to implement sustainable solutions and create clarity to
optimize decision-making. To help meet institutional objectives, be intentional about creating opportunities to
interact with a broad range of stakeholders.
Outcomes should adhere to the Quadruple Aim (Arnetz). They should improve individual and
population health and provider wellness. Processes should be fiscally responsible and economically viable.
There should be a well-designed business plan. Outcome and execution should align with core values, model of
care, and brand. Funding is the 800-lb gorilla in every healthcare boardroom. Funds are required to support
innovations and initiatives. “No money, no mission!”
Marketing creates novel strategies and advocates to preserve the mission and create bold visions and
goals to assure you remain a trusted healthcare brand. Marketing helps patients and employees realize the
uniqueness of your organization. Marketing assists to preserve the mission and innovating to expand financial
success. Consistently providing value requires great patient experiences and commitment to customer service.
Value means treating customers the way they didn’t even know they wanted to be treated; providing services
patients didn’t even know they wanted.
3. Marketing in Healthcare
International Journal of Business Marketing and Management (IJBMM) Page 66
To capitalize on market opportunities, goals must be big, clear, and compelling, with a defined
endpoint so everyone knows when they have been achieved. They must be a catalyst for action (Collins). Goals
must be S.M.A.R.T.; specific, measurable, attainable, relevant, time-bound (Doran).
Optimizing a business model and comprehensive marketing strategy requires creating opportunities,
increasing demand for services, and establishing reliable referral patterns. Your own strategy will be unique to
your organization. Porter (1979) advises choosing a specific strategy. How are you going to deliver unique value
to the specific target customer you are trying to serve? No individual healthcare organization can meet
everyone’s needs. If they try to, they will not be good at meeting anyone’s needs. Success demands masterful
execution of your specific strategy.
Sustainable competitive business advantage requires identifying organizational strengths, weaknesses,
customer needs, expectations, and opportunities for improvement. Weak links and blind spots allow market
entry by competitors. A framework to analyze the market guides execution of strategies to successfully promote
your product. Marketing will help merge existing and untapped resources to promote access and seamlessly
connect people to the care they need through streamlined operations and delivery systems. Despite innovations
and change, we prioritize consistent, high-quality, value-based, patient-centered care, guided by a clear mission
and core values. There will inevitably be disruption from novel services provided by competitors. Optimizing
business models and marketing strategies creates opportunities to increase demand for services and establish
reliable referral patterns. Marketing is an integral part of the value equation for successful healthcare
organizations.
References
[1]. Arnetz, B. Enhancing healthcare efficiency to achieve the Quadruple Aim: an exploratory study.
BMC Res Notes. 2020; 13: 362
[2]. Bezos, J. The Top 78 Jeff Bezos Quotes on Business, Innovation, Life
https://www.indigo9digital.com March 28, 2022
[3]. Branson, R. Richard Branson Quotes On Leadership and Opportunity https://everydaypower.com
April 13, 2022
[4]. Collins, J. and Porras, J. Built to Last HarperCollins NY 1997
[5]. Doran, G. There’s a SMART way to write management goals. Management Review. 1981
Four Seasons Resorts www.fourseasons.com
[6]. Poole, K. Patient-experience data and bias – what ratings don’t tell us. N Engl J Med 2019;
380:801-803 DOI: 10.1056/NEJMp1813418
[7]. Porter, M. What is Value in Healthcare N Engl J Med 2010; 363:2477-2481
[8]. Porter, M. How Competitive Forces Shape Strategy Harvard Business Review March–April 1979
[9]. Rockcontent https://rockcontent.com/blog/5-ps-of-marketing December 9, 2021
Surowieki, J. The Wisdom of Crowds Doubleday NY 2004
[10]. Sze R. If Disney ran your pediatric radiology department. Pediatric Radiology 2019;49:493-499