The document discusses key elements that are commonly included in horror film posters. It notes that actors' names are typically displayed at the top so viewers know who stars in the film. The central image aims to convey what may happen in the plot and draw the eye. Titles stand out in bold and often ominous colors. Captions and taglines hint at danger or an unexpected storyline. Producers and critical reviews help market the film. Dates and images are chosen carefully to maximize scare factor and intrigue for the audience.