Hoozin is developing a mobile app called Hoozin that combines messaging, social games, and group activities into a single shared space for groups of friends. The beta version attracted 70,000 users without marketing and showed potential through metrics like retention and virality. Hoozin 2.0 will focus on in-group games, utilities, and gestures to further capitalize on the strengths identified in the beta. The founders are raising $1.5 million to launch Hoozin 2.0, grow the user base beyond 2 million, and start monetizing through virtual goods, games, and commerce.

1. July 2013
Creating the world’s first Mobile-Spaces

2. A Huge Opportunity
(in perfect timing)

3. Hoozin – The world’s first Mobile Group-Space
Hoozin combines two huge worlds
MESSAGING SOCIAL GAMES

4. Has: High retention & Virality
However:
! Limited group interaction
(essentially, chat only)
! Limited monetization
Enter Hoozin:
The next generation paradigm –
creating the world’s first Group Space
Have: High monetization
However:
! Short life span
! Constant acquisition challenge
(download => invite => share => play)
MESSAGING SOCIAL GAMES
What are the big pains each world suffers from?

5. The Solution

6. Creating the mobile “Group-Space”
Hoozin takes real-life
group interaction into mobile
Taking this…
into this!

7. A SINGULAR GROUP SPACE FOR ALL GROUP ACTIVITIES
GROUP MESSAGING – THE NEXT GENERATION
GROUP GAMES,
UTILITIES
AND MEDIA
GROUPS
OF FRIENDS
! Group layout
! Personal presence
! Activity indicators
! Rich media gestures
! Interact with individuals
! Sub-conversation
within a group
! More…

8. It’s all possible because we start with the Groups
Today you have to:
1. Look for an app
2. Register
3. look for friends
4. Invite
5. Wait…
6. (if successful) play or interact with
some of your friends
7. After 2-3 weeks start all over again
looking for the next app…
With Hoozin:
Friends simply “go” to their group
space on Hoozin...
…and everything is already there
(Hoozin will always keep group games
and utilities fresh and updated)

9. √"
√"
Competitive landscape - How to win Mobile for Groups
GROUP CHAT/
COMMUNICATION
1:1 APPS – without any group functionality
FOR GROUPS:
GROUP UTILITIES
GROUP GAMES/FUN
OLO

10. Status and Initial results
(Hoozin 1.0)

11. Quick Facts
! Three founders, all with a technical background (EE, CS)
! Pre-Seed round of $700K
! 6 Employees (including founders)
! Soft launch of a public beta (iOS & Android) January 2013
! 70,000 users without any marketing efforts
! Preparing for an official launch of Hoozin 2.0 in November/December 2013
! US Patent Pending
Computerized System And Method Supporting Message-Based Group Communication
Sessions
Rating:
4.4 (282)
Rating:
4.56 (171)

12. Early Metrics
! 70,000 downloads without any marketing push
! 1,500 daily active users, 9,000 monthly active users
! Viral Factor (K-factor) of 0.5
! 46% 2nd, 17% 7th day retention
! Retaining over 20% of users after a month
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0.6
1.6
2.6
3.6
4.6
5.6
6.6
7.6
27-Dec 15-Feb 6-Apr 26-May 15-Jul
invitesuser
clickinvite
Virality:
Avg. invites per download & Click per Invite conversion
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
6-Jan 26-Jan 15-Feb 7-Mar 27-Mar 16-Apr 6-May 26-May 15-Jun
Number of sessions (weekly)

13. Hoozin 1.0 - Beta insights
! What works great:
! Integrating group games within a singular group-space
! The new group layout paradigm
! Rich media gestures
! Viral coefficiency (K-factor)
! What needs to be improved:
! Simplify / Cleanup (“less is more”)
! First time user experience
! Increasing content portion in the
content VS utility mix
Conclusion:
Focus and double-down on the key differentiators proven on Hoozin 1.0 beta (only
possible with Hoozin’s new visual paradigm!): In-group games, utilities & gestures…
Group
70.8%
Private
3.8%
Image
3.5%
Animation &
Games
21.9%
Group Private Image Animation & Games
Messages by type

14. Switching gears to Hoozin 2.0

15. Road Map
Sep2011
Mar2012
Jan2013
July2013
Dec2013
Mar2013
Apr2013
Aug2013
Project
Start "
Pre-Seed
funding
Public
Beta Launch
Hoozin 1.0 "
First
70K users
(no marketing
efforts) "
Official
Launch
First PR push
Hoozin 2.0 "
Exceeding
1M users"
Opening API
to selected
companies"
Releasing API
& group apps
market "

16. Hoozin’s monetization
Virtual Goods
Game Platform
S-Commerce
Branded features

17. What we plan to do with $1.5M funding
! Launch Hoozin 2.0
! Grow beyond 2 million users
! Content development – 20+ games and utilities
! Open API to developers network
! Start monetizing
! Become the leader in online Group Interaction

18. ! Founders
! Arnon Joseph – CEO
Experienced in Product Management, Product
Design, and Software/Hardware Development.
EE - Tel Aviv University
! Udi Zohar – Growth Hacker
Project Management experience in both the
semiconductor industry and in an Elite unit during
his military service.
EE – Tel Aviv University
! Omry Levi – CTO
Over fifteen years of programming experience as a
developer, Chief Architect and team leader.
CS – Tel-Aviv Academic college
The Team

19. ! Team
! Yuri Polyakov – Android developer.
4 years at Check Point, Developer behind “Conmigo app”.
CS – Bar Ilan University
! Rachel Mislovaty – iOS developer
Has developed products in iOS environment,
Applied martials,, IAI.
MSc CS – Bar Ilan University
! Naomi Harris – Graphic Designer
Over 4 years experience in product branding,
advertising and interactive platforms
B.des - Bezalel academy of Art and Design.
! Advisory
! Roy Oron – Partner at Plus Ventures, former VP at AOL
! Saul Simon – Former VP at Pontis, Retalix
! Eitan Chitayat – Creative & Branding
The Team

20. Thank you
www.hoozin.me | arnon@hoozin.me | udi@hoozin.me