Copyright © Mivesta 2011
The Social Network Prob/ortunity•  Social networks: share info, status &   play games •  Mostly text, not real time action...
Cook-along with Mivesta…. 1.  Social collaboration     portal 2.  Real time, interactive     video streams 3.  Multiple us...
Market for Cooking, Connected      Online “Foodies” Service             Users                                         •  S...
Competition Cook-Off                    Food Network                                      AllRecipes &                    ...
Team Mivesta: Creative & Smart  Richard          Andrea Fuentes      Roberto Andrade &       Amanda Sanchez      Amy Jhie ...
Early Launch: Enchant & Engage•  Supportive community beta: invited foodies &   bloggers•  Sponsors - select SoFla restaur...
Phases of Development                                                          Idea or1.  Bootstrap building phase        ...
Monetized Business Model•  Free, ad-supported from day 1  –  Stage 1: AdSense & sponsored events  –  Stage 2: Targeted, in...
Investment Opportunities/PlansPre- Launch   Founder Capital             $80K         -Start up cost               (excludi...
Questions & Answers              Copyright © Mivesta 2011
Upcoming SlideShare
Loading in …5
×

Pitchdeckinestormivestav2.3

299 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
299
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pitchdeckinestormivestav2.3

  1. 1. Copyright © Mivesta 2011
  2. 2. The Social Network Prob/ortunity•  Social networks: share info, status & play games •  Mostly text, not real time action. •  Talk about doing stuff, rather than doing it together.How can we connect people to dostuff together, like in real life?
  3. 3. Cook-along with Mivesta…. 1.  Social collaboration portal 2.  Real time, interactive video streams 3.  Multiple users- video, text, audio chats 4.  Cook-along with chefs or friends 5.  Experiential, real, social events demoEnchant our community members with creating, sharing, & learning…
  4. 4. Market for Cooking, Connected Online “Foodies” Service Users •  Sticky addressable market FoodBuzz 14.0 M users •  81% of US adults enjoy FoodNetwork 7.8 M users cooking @ home. Allrecipes.com 7.3 M users •  15% of US adults watch Food.com 4.8 M users cooking TV “very often.” 1.1 M apps Epicurious 1.5 M users •  Tech: tablets, mobile, 2.0 M apps Big Oven .5 M users broadband, & videoSources: Quantcast 2010; CNN-appdownloads & Harris PollHow can we connect people to create, share & learn?
  5. 5. Competition Cook-Off Food Network AllRecipes & SocialEyes Ustream & Mivesta→ FoodBuzz YouTubeWritten recipesand photosUser videolibraryEducational Chefor Pro videosSocial sharing orcommentaryLive videostreaming events TV showsInteractive Videostreams Copyright © Mivesta 2011
  6. 6. Team Mivesta: Creative & Smart Richard Andrea Fuentes Roberto Andrade & Amanda Sanchez Amy Jhie Zhao Velasquez Greg Bachrach Visionary CEO Make it Happen Weapons Grade Art Director System CoFounder Developers Analyst/Intern UF Senior - Business Synthovation Tech Online, offline, & Development & Advertising Generalist Partners mobile media testing Sales Cook, artist, IT Infrastructure 7+ years 5 years experience educator, MBA experience experience Prior Start up 17 + 22 yrs exp experience Copyright © Mivesta 2011
  7. 7. Early Launch: Enchant & Engage•  Supportive community beta: invited foodies & bloggers•  Sponsors - select SoFla restaurants & chefs•  Local events & PR - Taste of Brickell •  Word of Mouth - cook-alongs•  Niche Ads- FoodBuzz, InfluAds•  Social media & SEO Mivesta will constantly code & release per user loves/hates. Copyright © Mivesta 2011
  8. 8. Phases of Development Idea or1.  Bootstrap building phase Suggestion –  Scalable MVP web app –  User Beta launch 5/3 Assess Develop2.  iPad App - launch 8/13.  New features – ongoing –  Continuous process –  User driven Data Code4.  Scale up for growth 2012 Test5.  Non-profit education arm Agile, user-centered process Copyright © Mivesta 2011
  9. 9. Monetized Business Model•  Free, ad-supported from day 1 –  Stage 1: AdSense & sponsored events –  Stage 2: Targeted, interactive ads –  Stage 3: Event-linked deals & major sponsors•  VestaChefs - rating/mentor system; % of ads•  Focus: make users happy through sharing creative, active, real-life connections Projected break even run rate within 12 months Copyright © Mivesta 2011
  10. 10. Investment Opportunities/PlansPre- Launch Founder Capital $80K -Start up cost (excluding sweat -Building MVP equity)Stage 1 Friends & Family $20K+ -Launch costLaunch (through 5/11) -Hosting & new featuresStage 2 Angel Round $300KRollout -iPad app build (soft) -1 FTE developer -IT infrastructure -Interactive ad -Hit breakeven -Minimal founder $ Copyright © Mivesta 2011
  11. 11. Questions & Answers Copyright © Mivesta 2011

×