1. Hootsuite

2. What is it?
• Social media dashboard – provides efficiency
and ease that results in less hassle and more
results.
• Seesmic
• Tweetdeck
• etc

3. Why Social Media?
• Simply Google “success factoids of social
media success” or “social media case studies”
• Use Dell as example; Twitter produced $1M in
sales http://mashable.com/2008/12/16/twitter-dell-million/)
(
• Disregard notion of teenage daughter or
college kids – social media is a viable resource
for business

4. Benefits
• Extremely powerful and convenient
• Provides more features than twitter.com
• Saves time
• Easily repurpose material
• Adds additional channel for information
dissemination; pull vs. push
• Schedule/filter messages
• Lead generation

5. Power/Convenience
• Aggregator - manage all social media networks
from one location (except YouTube), even
LinkedIn profiles
• Enterprise level software solution
• Caveat: only performs basic or most useful
features (cannot manage settings, photos,
videos etc; must log into respective network
for these features | credentials provided)

6. More features than Twitter.com
• Analytics via reports generated from ow.ly
click summary (free; found in analytics –
advanced topic)
• Built in URL shortener
• Save as draft
• Pro version provides additional features

7. Time Savings, Repurpose, Pull vs. Push
• Option to post to all networks at once or
stagger (consider indiv “likes” and follows)
• People “opt-in” to receive messages/material
from you. Make it worthwhile…
• Exceptional tool to make sharing an effortless
task!

8. Hootlet plug-in Video

9. Schedule function
• Optimal time for message dissemination
• Allows for oversight and advanced planning
(comprehensive
campaigns/promotions/seasonal, etc)
• Allot time to complete weekly commitment or
bank material; “one and done”

10. Scheduler video

11. Lead Generation
• Extremely powerful search feed
• Combine with geolocation filter
• Use exact terms, negative attitude, positive
attitude, ambiguous terms, questions, and
hash mark (#) streams
• Foster relationships (twellow.com) or present
a solution current clients are unaware of.

12. Lead Generation Video

13. Content
• Content rules
• Keep in mind: WIIFM?
• Customer service channel (Jet Blue,
Twelpforce, etc)

14. Possible Scenarios
• Charity, events, training, etc
• Meetings, plugs, thanks, etc
• Community calendar, fyi, etc

15. What’s next
• Promote
- find contacts using email
- use links/logos in email signature
- mass email (database)
- integrate with website
- direct/mention to current clients verbally
-place logo/url on print media (business cards)
*custom url on FB after 25 “likes”

16. Questions, Examples, Clarification,
Input
Dynamic Marketing and Data
lafeb@dmdservice.com
614-668-3920