This document discusses Hootsuite, a social media dashboard that allows users to manage multiple social media accounts from one centralized location. It provides benefits like saving time, easily repurposing content across networks, and allowing users to schedule posts. The document outlines features of Hootsuite like analytics, a built-in URL shortener, and the ability to post to all connected accounts at once or stagger posts. It also discusses how Hootsuite can be used for lead generation and customer service. Overall, the document promotes Hootsuite as a powerful tool for social media marketing that provides convenience and time savings.

1. Hootsuite

2. What is it?
• Social media dashboard – provides efficiency
and ease that results in less hassle and more
results.
• Seesmic
• Tweetdeck
• etc

3. Why Social Media?
• Simply Google “success factoids of social
media success” or “social media case studies”
• Use Dell as example; Twitter produced $1M in
sales http://mashable.com/2008/12/16/twitter-dell-million/)
(
• Disregard notion of teenage daughter or
college kids – social media is a viable resource
for business

4. Benefits
• Extremely powerful and convenient
• Provides more features than twitter.com
• Saves time
• Easily repurpose material
• Adds additional channel for information
dissemination; pull vs. push
• Schedule/filter messages
• Lead generation

5. Power/Convenience
• Aggregator - manage all social media networks
from one location (except YouTube), even
LinkedIn profiles
• Enterprise level software solution
• Caveat: only performs basic or most useful
features (cannot manage settings, photos,
videos etc; must log into respective network
for these features | credentials provided)

6. More features than Twitter.com
• Analytics via reports generated from ow.ly
click summary (free; found in analytics –
advanced topic)
• Built in URL shortener
• Save as draft
• Pro version provides additional features

7. Time Savings, Repurpose, Pull vs. Push
• Option to post to all networks at once or
stagger (consider indiv “likes” and follows)
• People “opt-in” to receive messages/material
from you. Make it worthwhile…
• Exceptional tool to make sharing an effortless
task!

8. Hootlet plug-in Video

9. Schedule function
• Optimal time for message dissemination
• Allows for oversight and advanced planning
(comprehensive
campaigns/promotions/seasonal, etc)
• Allot time to complete weekly commitment or
bank material; “one and done”

10. Scheduler video

11. Lead Generation
• Extremely powerful search feed
• Combine with geolocation filter
• Use exact terms, negative attitude, positive
attitude, ambiguous terms, questions, and
hash mark (#) streams
• Foster relationships (twellow.com) or present
a solution current clients are unaware of.

12. Lead Generation Video

13. Content
• Content rules
• Keep in mind: WIIFM?
• Customer service channel (Jet Blue,
Twelpforce, etc)

14. Possible Scenarios
• Charity, events, training, etc
• Meetings, plugs, thanks, etc
• Community calendar, fyi, etc

15. What’s next
• Promote
- find contacts using email
- use links/logos in email signature
- mass email (database)
- integrate with website
- direct/mention to current clients verbally
-place logo/url on print media (business cards)
*custom url on FB after 25 “likes”

16. Questions, Examples, Clarification,
Input
Dynamic Marketing and Data
lafeb@dmdservice.com
614-668-3920