Pitch Me | Journalism Interactive 2014

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This session explores strategies for teaching media entrepreneurshipand includes a live pitch contest in which J/i Conference attendees pitch their ideas for media businesses. Moderated by Mark Potts, serial news entrepreneur and founder of Newspeg. Panelists include Dan Shanoff, director of audience development, USA TODAY; Amy Eisman, director of Media Entrepreneurship and Interactive Journalism, American University; and Lisa Williams, digital engagement editor of Investigative News Network.

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Pitch Me | Journalism Interactive 2014

  1. 1. Pitch Me is a marketplace for quality journalism.
  2. 2. I’m Kabir. I’m a writer and editor.
  3. 3. This is how freelance journalism works now. “Thanks for your email. I’m so busy right now…” “Dear Leader… Will you buy my story?”
  4. 4. We make life easier for creatives. Talk to each other. Agree quickly and easily. Publish and make money.
  5. 5. We want to be the Etsy of journalism. Pitch Me loves new publishers.
  6. 6. There’s huge demand for more quality content. • Magazine launches outnumber closures 3 to 1.
 • Consumer magazine publishing is an $80bn global industry. ! • On Kickstarter, 930 journalism projects launched and $3.2m pledged; 744 periodical projects launched and $3.4m pledged since 2009.
  7. 7. Business plan. • Commission-based for journalists / subscription- based for publishers. • Charge for Pro services - editing, offline events. • Marketing: Through social media and partnerships. • New publishers now, big companies / industries that need journalists later.
  8. 8. Competition. Focused on new publishers Focused on stories Journalism only Pitch Me Yes Yes Yes Contently No No No Ebuyline No No No Odesk, Craigslist No No No
  9. 9. Numbers. • More than 1,300 requests to join. We’ve approved about 450 journalists. • Average story is worth $1,000. January was best month for sales so far. 2015: Revenues = $50,000
 2016: Revenues = $100,000
 2018: Revenues = $400,000
  10. 10. Pete Guest pitched this last year.
  11. 11. These guys got funded through Kickstarter.
  12. 12. They talked. And this happened…
  13. 13. The Economist “The ability of magazines to inspire fierce loyalty among readers means there are also lots of small-time, quirky successes.”
  14. 14. Join us. ! Email me at kabir@pitchme.org ! Sign up at pitchme.org

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