Chocolate Lemonade
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The document is a tourism PR proposal from OhMyGov for the Gulf Coast region following the BP oil spill. It proposes unorthodox marketing strategies like promoting oil-filled swimming pools and blackened regional foods. The strategies aim to reinvigorate tourism through creative messaging that spins the oil spill into positive themes. OhMyGov argues their out-of-the-box thinking will revive tourist locations and avoid criticism from the president for a lackluster response.
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Chocolate Lemonade
- 1. Turning Lemons into Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region by
- 3. Greetings from the Gulf! You can still scuba dive Postcard Campaign Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 4. Prefer the pool to ocean swimming? Beachfront hotels are now pumping real crude into pools! Target vacationers of all kinds Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 5. Lovely Gulf Coast Beaches Shell oil of a different kind Mousepads Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 6. Target Thrillseekers The Mississippi Coastline Where the Waterskiing is Way Faster Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 7. Promote Positive Thinking Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 8. Entice with Regional Foods New Orleans’ Style Extra-Black Gumbo It’ll slap your tongue in the face! Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 9. Use Games & iPhone Apps to bring the fun back home Makes your entire desktop black & oily -- just like vacation! gULf cOAsTeRz Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 10. Music that can go viral Possible P. Diddy remix? Lower Suwannee: Nature’s Ebony and Ivory Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 11. Play up the favorable climate Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region
- 12. Encourage nature exploration for all ages Alabama Help us choose a new state bird! Chocolate Lemonade Tourism PR Proposal for the Gulf Coast Region