This document provides a presentation for a PR launch campaign for Gau Do Instant Porridge. The agency is tasked with developing an effective PR campaign from March 20th to April 30th with a budget of 2 billion VND. The challenges are to generate awareness and trial among new users, own the instant porridge category by associating it with homemade porridge, and drive continued consumption. The strategy is to position Gau Do as genuine homemade porridge quality with added vitamin B. The PR campaign will be executed through branded and natural content across various media and influencers.
This document provides information about a selection of cookie dough varieties available exclusively from Tasty Batters. It features over 20 different types of cookie dough, each described in 1-2 sentences. The dough comes in 2.7 lb tubs to make about 43 cookies each, or pre-portioned boxes with 36 cookies. All are trans fat free and many are kosher certified. Customer satisfaction is guaranteed or your money back.
Martha's is a family-owned business that has been operating for over 20 years. They produce all-natural baking mixes without preservatives, trans fats, or added chemicals. The company started by opening cafes serving healthy, natural foods and then launched their line of baking mixes. Today they offer a variety of retail baking mix products and also supply food service customers from their audited 30,000 square foot warehouse.
The document is a menu from Mrs. Mack's Bakery. It offers a variety of beverages, daily lunch specials ranging from meatloaf to fish and chips. The bakery case offers homemade brownies, donuts, cannolis and other baked goods. The breakfast menu includes eggs, omelettes, and breakfast sandwiches served until 1:45pm daily. The lunch menu served Monday through Friday includes grilled sandwiches like grilled cheese, Reubens, and tuna melts, as well as cold sandwiches.
This document provides instructions for using the social bookmarking site del.icio.us, including creating an account, installing browser buttons, bookmarking websites and adding tags, searching for bookmarks by tag, and sharing tags with other del.icio.us members.
1. Alternate reality games (ARGs) are immersive storytelling experiences that use the real world as a publishing medium and involve collaborative puzzle solving by players.
2. ARGs have been used to promote movies, games, and albums through interactive online and real-world experiences. They can also be self-sustaining games without a commercial purpose.
3. ARGs involve different tiers of play from online puzzles and interactions to live events, and can be either synchronous experiences for players to collaborate together or asynchronous for players to participate independently.
The document proposes a summer music festival campaign called "Heatwave" for teenagers in Vietnam. The campaign will include a two-day music camp and live concert near the beach to promote new music, encourage music appreciation, and reinforce Coke as the perfect companion for summer fun. Key elements are engaging teens through online music platforms and contests to select participants for the camp, installing pop-up visuals and lounges around cities, and building an iconic structure inspired by the Sydney Opera House to host the main events. The goal is to lift teens' spirits through refreshing music experiences and remind them that Coke supports Vietnamese youth and music.
This document outlines a technology staff development plan with the goal of effectively integrating technology into every classroom. It involves understanding technology standards, assessing current practices, and implementing ongoing training and support. Key aspects include:
1) Understanding standards like ISTE competencies and NETS and Title IID technology requirements.
2) Inventorying hardware, software, and teacher skills to identify gaps against standards.
3) Providing monthly meetings and weekly teacher support to improve integration and address difficulties.
4) Conducting six-month reviews to check progress and make adjustments.
This document provides information about a selection of cookie dough varieties available exclusively from Tasty Batters. It features over 20 different types of cookie dough, each described in 1-2 sentences. The dough comes in 2.7 lb tubs to make about 43 cookies each, or pre-portioned boxes with 36 cookies. All are trans fat free and many are kosher certified. Customer satisfaction is guaranteed or your money back.
Martha's is a family-owned business that has been operating for over 20 years. They produce all-natural baking mixes without preservatives, trans fats, or added chemicals. The company started by opening cafes serving healthy, natural foods and then launched their line of baking mixes. Today they offer a variety of retail baking mix products and also supply food service customers from their audited 30,000 square foot warehouse.
The document is a menu from Mrs. Mack's Bakery. It offers a variety of beverages, daily lunch specials ranging from meatloaf to fish and chips. The bakery case offers homemade brownies, donuts, cannolis and other baked goods. The breakfast menu includes eggs, omelettes, and breakfast sandwiches served until 1:45pm daily. The lunch menu served Monday through Friday includes grilled sandwiches like grilled cheese, Reubens, and tuna melts, as well as cold sandwiches.
This document provides instructions for using the social bookmarking site del.icio.us, including creating an account, installing browser buttons, bookmarking websites and adding tags, searching for bookmarks by tag, and sharing tags with other del.icio.us members.
1. Alternate reality games (ARGs) are immersive storytelling experiences that use the real world as a publishing medium and involve collaborative puzzle solving by players.
2. ARGs have been used to promote movies, games, and albums through interactive online and real-world experiences. They can also be self-sustaining games without a commercial purpose.
3. ARGs involve different tiers of play from online puzzles and interactions to live events, and can be either synchronous experiences for players to collaborate together or asynchronous for players to participate independently.
The document proposes a summer music festival campaign called "Heatwave" for teenagers in Vietnam. The campaign will include a two-day music camp and live concert near the beach to promote new music, encourage music appreciation, and reinforce Coke as the perfect companion for summer fun. Key elements are engaging teens through online music platforms and contests to select participants for the camp, installing pop-up visuals and lounges around cities, and building an iconic structure inspired by the Sydney Opera House to host the main events. The goal is to lift teens' spirits through refreshing music experiences and remind them that Coke supports Vietnamese youth and music.
This document outlines a technology staff development plan with the goal of effectively integrating technology into every classroom. It involves understanding technology standards, assessing current practices, and implementing ongoing training and support. Key aspects include:
1) Understanding standards like ISTE competencies and NETS and Title IID technology requirements.
2) Inventorying hardware, software, and teacher skills to identify gaps against standards.
3) Providing monthly meetings and weekly teacher support to improve integration and address difficulties.
4) Conducting six-month reviews to check progress and make adjustments.
16 persons 7
~
10
Human Plan
Arrangement [Before Event]
- Reception Helper plan
Pers Item Place work
ons
1 6 VVIP • VVIP recepting
~
Get off • VIP ushering to the seat
• welcoming and guiding VIP
• drawing VIP list name on
Vip rest- WECOME
room 7 ~ 10 • confirm invitation letters
ZONE then sticking the name card
Assist
• distributing the releaf
ad-ballon -ant
• ushering the
The document outlines plans for several Chivas Regal events in Vietnam, including:
1) A "Great White Way" event in Hanoi featuring world-renowned musicals and ballet performances.
2) A "Music Fete" at Halong Bay featuring concerts by classical musicians Yanni and Lang Lang.
3) The "Chivas Gala", a celebration of Vietnam's history and culture through adaptations of famous theatrical shows.
The campaign aims to increase awareness of Bayer's rice farming solution through contests, educational activities, and media promotions across the Mekong Delta region. A multi-stage contest will select the top rice farmers based on their knowledge, talents, farming skills, and results using Bayer's process. The winner will be awarded cash and a title as the "Bayer Millionaire" in a final broadcast event.
The document outlines Chad Haefele's presentation on developing successful mobile library services. It discusses analyzing the modern mobile landscape, designing a mobile presence through various building blocks, and hands-on development of a mobile site. The presentation covers surveying users, choosing a platform of app vs. web app, frameworks, integrating data sources, custom code, catalog options, promotion strategies, and evaluation. It provides examples from the UNC mobile site and discusses future trends like HTML5 features and geolocation.
This document provides instructions for using various navigation and measurement tools in Google Earth version 4.2, including how to fly to a location, find a business, get directions, use navigation controls like the joystick and zoom slider, mark locations and obtain coordinates, use layers and measure distances, view the sky above a location, and concludes with a link to more tutorials.
This document outlines Venus Communications' proposed campaign for Lactacyd FH & Lactacyd Confidence brands. The campaign, called "What Women Want" or WWW, aims to provide a venue for women to express themselves and build confidence. It will include a website, in-store merchandising, agent visits to pharmacies, and a gathering event in Hanoi and Ho Chi Minh City. The event will feature exhibits, games, a performance, and speaker presentations to educate attendees and strengthen the brand. Overall, the WWW campaign seeks to inspire women and communicate key messages about Lactacyd products through an engaging series of pre-event, event, and post-event activities.
The document outlines plans for an event to launch the HTC Sensation smartphone, including inviting guests, showcasing the phone's features through interactive displays and video, and holding a press conference with Q&A followed by a gala dinner with performances and product presentations throughout the evening. Guests will receive caricature multimedia photo frames as door gifts.
The document proposes activation ideas to help consumers experience TH's largest world-class cow farm. It includes plans for a TH Cow Kingdom pavilion at the flagship store featuring interactive exhibits on the farm's quality processes of safety, high nutrients, and great taste. A fresh milk bar at retail stores and a fresh milk drop lounge in offices would promote TH milk through product displays, videos, and sampling led by TH milk geniuses. A mobile classroom would bring the farm experience to schools through origami, talks, breakfast, and a cow demonstration. The activations aim to communicate TH's commitment to quality and make drinking fresh milk a daily habit.
The event will introduce Jotun's new Majestic Quality Paint that is free of APEO, educate guests on the harmful effects of APEO through interactive displays and performances, and recognize Jotun's contributions to delivering safe, high quality products through speeches and a ceremonial toast.
This document discusses how to use shortcodes in WordPress. Shortcodes allow reusable pieces of content like videos, images, tweets, and more to be embedded throughout a WordPress site. The document provides examples of how to build shortcodes for things like policies, widgets, galleries, and more. It also explains how to install plugins to enable more advanced shortcode functionality and use shortcodes in widgets.
It's easy to work with images, audio, video, and even 3D models in WordPress.
Presented for FloridaLibraryWebinars.com on 9/28/16. A recording of the full webinar, which has a number of live demos to supplement these slides, will be available there soon.
The fossils found in Dmanisi, Georgia are changing understandings of early human migration out of Africa. Dating to 1.8 million years ago, the Dmanisi hominids are the earliest remains of the genus Homo found outside of Africa and represent the most primitive population of Homo erectus. They have small brains and bodies, challenging the idea that early humans migrated when they became larger and more intelligent. The multiple well-preserved skeletons from Dmanisi also provide new insights into the evolution of early Homo body structure and locomotion. A planned exhibit will tour major universities in the Philippines over 6 months to showcase casts of the Dmanisi skulls and other artifacts to help explain this significant rewriting
This document provides a public relations plan for Techcombank to support the "Inherit the Tradition, Increase Prosperity" campaign commemorating the 1000 year anniversary of Thang Long Hanoi. The objectives are to promote Techcombank as a credible voice and highlight its heritage. The PR strategy includes media tactics across print, online and TV to publicize events and messaging about tradition and prosperity. A phased approach is outlined including launching a website, holding public events, and sponsoring educational programs.
The document provides an agenda and details for a launch event to promote Standard Chartered's Priority Banking services in Vietnam. The event will be held at the Park Hyatt Saigon hotel and transform the space into a replica of the Kodak Theater. Around 300 guests including high-net-worth individuals, business owners, and media representatives will attend. The agenda includes transforming the hotel entrance into an Oscar-style walkway, a photowall where guests can take pictures, and an exhibit asking "What are your priorities?". The program will feature a video, presentations on priority banking packages and benefits, and a Broadway-style dance number to unveil the new Priority Banking card. Entertainment and a dinner buff
The document describes the Wonderful Moments Activation presentation by Violet Communications. It proposes engaging customers by emphasizing positive moments in life and brand experiences. Activities include installing conversation booths in buildings to record interviews about wonderful memories over Nescafe coffee. The interviews would be available online and on USB drives. Other activities promote well-being and distribute coffee samples in offices to activate the brand and highlight positive moments.
HP Print was a presentation about promoting HP's ePrint technology through a campaign called HP District. The campaign would target professionals aged 30-49 and create interactive demo stations to showcase ePrint's convenience. HP District would be presented as a place that champions innovation and convenience, reflecting HP's brand pillars. The campaign look and feel would take inspiration from modern ad campaigns. Key activities included business partnerships, idea sharing zones, and engaging the public at activity zones to make ePrint the norm for convenient printing.
16 persons 7
~
10
Human Plan
Arrangement [Before Event]
- Reception Helper plan
Pers Item Place work
ons
1 6 VVIP • VVIP recepting
~
Get off • VIP ushering to the seat
• welcoming and guiding VIP
• drawing VIP list name on
Vip rest- WECOME
room 7 ~ 10 • confirm invitation letters
ZONE then sticking the name card
Assist
• distributing the releaf
ad-ballon -ant
• ushering the
The document outlines plans for several Chivas Regal events in Vietnam, including:
1) A "Great White Way" event in Hanoi featuring world-renowned musicals and ballet performances.
2) A "Music Fete" at Halong Bay featuring concerts by classical musicians Yanni and Lang Lang.
3) The "Chivas Gala", a celebration of Vietnam's history and culture through adaptations of famous theatrical shows.
The campaign aims to increase awareness of Bayer's rice farming solution through contests, educational activities, and media promotions across the Mekong Delta region. A multi-stage contest will select the top rice farmers based on their knowledge, talents, farming skills, and results using Bayer's process. The winner will be awarded cash and a title as the "Bayer Millionaire" in a final broadcast event.
The document outlines Chad Haefele's presentation on developing successful mobile library services. It discusses analyzing the modern mobile landscape, designing a mobile presence through various building blocks, and hands-on development of a mobile site. The presentation covers surveying users, choosing a platform of app vs. web app, frameworks, integrating data sources, custom code, catalog options, promotion strategies, and evaluation. It provides examples from the UNC mobile site and discusses future trends like HTML5 features and geolocation.
This document provides instructions for using various navigation and measurement tools in Google Earth version 4.2, including how to fly to a location, find a business, get directions, use navigation controls like the joystick and zoom slider, mark locations and obtain coordinates, use layers and measure distances, view the sky above a location, and concludes with a link to more tutorials.
This document outlines Venus Communications' proposed campaign for Lactacyd FH & Lactacyd Confidence brands. The campaign, called "What Women Want" or WWW, aims to provide a venue for women to express themselves and build confidence. It will include a website, in-store merchandising, agent visits to pharmacies, and a gathering event in Hanoi and Ho Chi Minh City. The event will feature exhibits, games, a performance, and speaker presentations to educate attendees and strengthen the brand. Overall, the WWW campaign seeks to inspire women and communicate key messages about Lactacyd products through an engaging series of pre-event, event, and post-event activities.
The document outlines plans for an event to launch the HTC Sensation smartphone, including inviting guests, showcasing the phone's features through interactive displays and video, and holding a press conference with Q&A followed by a gala dinner with performances and product presentations throughout the evening. Guests will receive caricature multimedia photo frames as door gifts.
The document proposes activation ideas to help consumers experience TH's largest world-class cow farm. It includes plans for a TH Cow Kingdom pavilion at the flagship store featuring interactive exhibits on the farm's quality processes of safety, high nutrients, and great taste. A fresh milk bar at retail stores and a fresh milk drop lounge in offices would promote TH milk through product displays, videos, and sampling led by TH milk geniuses. A mobile classroom would bring the farm experience to schools through origami, talks, breakfast, and a cow demonstration. The activations aim to communicate TH's commitment to quality and make drinking fresh milk a daily habit.
The event will introduce Jotun's new Majestic Quality Paint that is free of APEO, educate guests on the harmful effects of APEO through interactive displays and performances, and recognize Jotun's contributions to delivering safe, high quality products through speeches and a ceremonial toast.
This document discusses how to use shortcodes in WordPress. Shortcodes allow reusable pieces of content like videos, images, tweets, and more to be embedded throughout a WordPress site. The document provides examples of how to build shortcodes for things like policies, widgets, galleries, and more. It also explains how to install plugins to enable more advanced shortcode functionality and use shortcodes in widgets.
It's easy to work with images, audio, video, and even 3D models in WordPress.
Presented for FloridaLibraryWebinars.com on 9/28/16. A recording of the full webinar, which has a number of live demos to supplement these slides, will be available there soon.
The fossils found in Dmanisi, Georgia are changing understandings of early human migration out of Africa. Dating to 1.8 million years ago, the Dmanisi hominids are the earliest remains of the genus Homo found outside of Africa and represent the most primitive population of Homo erectus. They have small brains and bodies, challenging the idea that early humans migrated when they became larger and more intelligent. The multiple well-preserved skeletons from Dmanisi also provide new insights into the evolution of early Homo body structure and locomotion. A planned exhibit will tour major universities in the Philippines over 6 months to showcase casts of the Dmanisi skulls and other artifacts to help explain this significant rewriting
This document provides a public relations plan for Techcombank to support the "Inherit the Tradition, Increase Prosperity" campaign commemorating the 1000 year anniversary of Thang Long Hanoi. The objectives are to promote Techcombank as a credible voice and highlight its heritage. The PR strategy includes media tactics across print, online and TV to publicize events and messaging about tradition and prosperity. A phased approach is outlined including launching a website, holding public events, and sponsoring educational programs.
The document provides an agenda and details for a launch event to promote Standard Chartered's Priority Banking services in Vietnam. The event will be held at the Park Hyatt Saigon hotel and transform the space into a replica of the Kodak Theater. Around 300 guests including high-net-worth individuals, business owners, and media representatives will attend. The agenda includes transforming the hotel entrance into an Oscar-style walkway, a photowall where guests can take pictures, and an exhibit asking "What are your priorities?". The program will feature a video, presentations on priority banking packages and benefits, and a Broadway-style dance number to unveil the new Priority Banking card. Entertainment and a dinner buff
The document describes the Wonderful Moments Activation presentation by Violet Communications. It proposes engaging customers by emphasizing positive moments in life and brand experiences. Activities include installing conversation booths in buildings to record interviews about wonderful memories over Nescafe coffee. The interviews would be available online and on USB drives. Other activities promote well-being and distribute coffee samples in offices to activate the brand and highlight positive moments.
HP Print was a presentation about promoting HP's ePrint technology through a campaign called HP District. The campaign would target professionals aged 30-49 and create interactive demo stations to showcase ePrint's convenience. HP District would be presented as a place that champions innovation and convenience, reflecting HP's brand pillars. The campaign look and feel would take inspiration from modern ad campaigns. Key activities included business partnerships, idea sharing zones, and engaging the public at activity zones to make ePrint the norm for convenient printing.
1. GAU DO
A PR Launch Presentation
March 15, 2012
VIOLETA COMMUNICATONS
Thursday, March 15, 12
2. THE BRIEF
Agency is tasked to develop an effective
and impressive communication PR
campaign of Gau Do Instant Porridge.
Starting on 20 March to 30 April - 2012
+ Budget: 2,000,000,000 VND
VIOLETA COMMUNICATONS
Thursday, March 15, 12
3. THE CHALLENGE
• How to generate awareness, interest
and trial among new users/switchers
(home porridge to Gau Do)
• How to own a mindshare on as
good as home made porridge,
not just by share of voice
(media) but by persuasion
(content)
• How to drive continued
consumption and increased
usage among loyals/patrons
VIOLETA COMMUNICATONS
Thursday, March 15, 12
4. PR TASKS
Change the instant porridge perception to positive
Own the instant porridge category by associating
or likening it with home made porridge
More ownership
NORTH
of the category
and intensify
Branded brand appeal
content
SOUTH
VIOLETA COMMUNICATONS
Thursday, March 15, 12
5. STRATEGY
Inspire a persuasive take out of Gau Do
Porridge as a genuine, real goodness,
taste and nutrition of home made porridge
with added value of Vitamin B
VIOLETA COMMUNICATONS
Thursday, March 15, 12
6. PR PLATFORM
Gau Do = Home Made Porridge
+ More Nutritional Value
VIOLETA COMMUNICATONS
Thursday, March 15, 12
7. PR TALKING POINTS
Gau Do Porridge, has the same goodness and
taste of home made porridge that you love but
with more nutritional benefits and convenience.
SE-BEST technology
No artificial preservatives
Mekong rice + Mix Rice
Vitamin B
VIOLETA COMMUNICATONS
Thursday, March 15, 12
8. CAMPAIGN DESIGN
Phase 1 Gau Do
As good as home-made porridge.
Phase 2 Gau Do
Porridge that you love, made better.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
9. EXECUTIONAL DELIVERY
Combination of branded and natural PR
Influencer(and not star power) will need to give
credibility.
Run a coherent media plan that will synergize with
print
Maximize reach but prioritize effective persuasion
VIOLETA COMMUNICATONS
Thursday, March 15, 12
10. PHASE 1
As good as home-made porridge.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
11. ls
rto
ria
As good as home made porridge
ve
Ad
NORTH
NORTH The sweet taste of
porridge your mom
Can instant porridge used to cook is here
be as good as home (Vị ngọt cháo mẹ
cooked porridge? nấu là đây)
(Cháo gói có ngon We deliver persuasion
như cháo nấu?) around attributes of putting
the best elements together
to make the same
We exploit creative stories to goodness of home made
tell key talking points about porridge that you can only
how Gau Do is as good as find in Gau Do porridge: as
home made porridge good as mom cooks.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
12. ls
rto
ria As good as home made porridge
ve
Ad
SOUTH
NORTH
Mom's best kept secret:
3 reasons to help kids stay at
the porridge my kids
home; Gau do Porridge tops the
love! Now easy and
list.
ready with Gau Do
MC Quynh Giang will not be able Kids only stay at home when they find an
to balance her busy life if she does attractive reason that cannot step out of the
not know what is the best choice, door:
espcially for her 4 cute kids. Her - TV:cartoon and music programs with idols
secret to persuade the kids in their they love
meal is Gau Do porridge with its - home games: enjoy the funs of playing
attractive aroma and taste. With exciting games with parents or friends/relatives
Gau Do, kids' favourite dish is - and delicious dishes that their moms cook:
always ready and easy. Gau Do porridge now will be added to Mom's
At the bottom of the layout there list because of the non-stop facy taste it offers.
will be a box of 2 suggested At the bottom of the layout there will be a box
recipies to have attractive and of 2 suggested recipies to have attractive and
nutritious porridge for kids. nutritious porridge for kids.
Celebrity Story
VIOLETA COMMUNICATONS
Thursday, March 15, 12
13. ls
rto
ria
As good as home made porridge
ve
Ad
Baby must eat- Nutritious
porridge, now made easy with
the same goodness and
Have the goodness of delicious taste
home-made porridge
in a snap, anywhere, Porridge is nutritious and easy for kids to
anytime… as good as eat, especially when:
+ they are sick,
home + after the playing and having a lot of
sweat,
Gau
Do
porridge
brings
you
the
+ or even it is a good snack between the
feeling
of
home
porridge
not
only
meals.
because
of
its
taste
but
also
the
And they will never deny the attractive
real
value
and
quality
its
offers.
As
aroma and delicious taste that Gau Do
tasty
as
homemade,
as
nutri=ous
offers. Wish some lovely decoration and
as
homemade! the charm of Gau Do itself, Moms will give
her kids the best Porridge in her busy life.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
14. ls
rto
ria
As good as home made porridge
ve
Ad
Career woman's
Expert Mom day in the life:
knows the best quality and
porridge efficient time:
goodness at always manage to
home… pull off a delicious
and nutritious
Nutrition expert Mom knows porridge any day!
well about criteria for a
delicious and nutritious
porridge, and always tries to Modern woman will
give her kids the best she can. never forget her role as a
Gau Do is always trusted by wife and a mother in her
her to be the instant porridge family, especial the food
that can offer the nutrition she cooks for her
and taste as good as husband and kids. Gau
homemade one when she Do porridge is her
doesnt have much time to interesting exploration
prepare. and has been her best
friend to keep her family
healthy and happy with
their meals.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
15. ls
rto
ria
As good as home made porridge
ve
Ad
The truth about home made meals
for babies: not all home prepared
nutritious meals are the same My career begin with
my Mom's home
There is a truth that sometimes Moms made porridge
can make mistakes while cooking
such as overcooking, loose the
balance of the spices, or choose the Popular chef talks about his favorite
wrong ingredients…those are factors meal from his mom: the home made
that can make her porridge not as porridge that inspired him to learn how
tasty and nutritious as it should be. to cook. To him, to make delicious and
Meanwhile, Gau Do instant Porridge, nutritious porridge is an art and he highly
with its advanced technology and evaluate the taste with the benefit that
essential ingredient, can offer you a Gau Do instant porridge can offer
standard proportion of best taste with
Vitamin B for your health.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
16. ls
rto
ria
As good as home made porridge
ve
Ad
Gau Do Instant
Porridge reminds
me of home
As good as it gets: Gau Do
Celebrity confesses their sweet Porridge captures home made
memories of home and how Gau
Do reminds them of Mom and their goodness with all natural
cherished child hood ingredients
Now with Gau Do porridge, you can
find any best value and quality that a
homemade porridge can have
VIOLETA COMMUNICATONS
Thursday, March 15, 12
17. p
-U
ia
T ie As good as home made porridge
ed
M
Introducing delicious 12 porridges for
kids from the reputable Mom Chef
A COLUMN series of 4 successive publications of 1 outcome (Tiep Thi Gia Dinh/ Me Yeu
Be…) to suggest different kinds porridge taste with fresh and fun color for the whole family
which is delicious and looks appetizing.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
18. ls
rto
ria
As good as home made porridge
ve
Ad
Same old feeds for Porridge a must have
your sick baby: now for family bonding
you got Gau Do with during busy days
the same goodness
and caring taste No need to go to the market and spend
hours to collect all the ingredients that make
How you feed your kid is always important a perfect and nutritious porridge. Food for
element moms should care when raising kids, busy day of the family will be still perfectly
and it become more important when kids nutritious and as good as cooked with just
get sick. There are 3 things moms must supply some minutes with Gau Do porridge.
for their kids during this time are: Gau Do porridge, keep family close, even
+ Water you dont have much time!
+ Vitamin
+ and Porridge, as the easiest and nutritious
food for kids' body.
Gau Do now, with the best quality and taste
is here for moms to take every care of her
beloved children.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
19. ls
rto
ria
As good as home made porridge
ve
Ad
My mother-in-
law praises me
for my porridge
cooking A bowl of porridge a hard
work from a busy mother
Story of a man who had chance to made easy
show his 'cooking talent' with his
father in law in the past Women's Feature Gau Do porridge as an effective
day (08 March). He was so wise to supporter for Busy moms to finish her task
use a very simple and convenient of being a wife, a mother perfectly with
food, Gau Do porridge, with other nutritious and tasty porridge that is always
ingredient to make a perfect her kids and husband's favorite dish.
porrige that his mother in law At the bottom of the layout there will be a
complimented a lot. Now he knows box of 2 suggested recipes to have
that cooking is not difficult at all attractive and nutritious porridge for
because Gau Do is here for him to family.
explore and perform.
testimonials
VIOLETA COMMUNICATONS
Thursday, March 15, 12
20. As good as home made porridge
ry
ta
en Self Introduction clip should be one clip for all channels in Vietnam, it will be 3 major contents:
- Introducing NEW Gau Do Porridge
m
- Introducing Se-Best technology
cu
- Outstanding elements of the Gau Do Porridge
Do
Gau Do: 3 Minutes to Delicious Home
Made Porridge You Grow Up With
• In today's busy life, arranging time to take care of the family was difficult, the processing of
aromatic meals, tasty and safe is harder than many times. In particular, capital soup familiar
to families in Vietnam, the ancestors used to care for relatives, friends, as few have the
opportunity to appear in the daily meal. This indeed is a problem that housewives
"headache".
• One solution is making porridge. For a long time, consumers around the world have favored
the type of rice porridge with Vietnamese convenience its outstanding advantages
compared to other packaged foods.
In Vietnam in recent years, Asian Food companies have used a completely new technology,
combined with premium materials to create the type of rice porridge is not only delicious
home cooked as porridge, which also add B vitamins good for health. This is an indispensable
product for housewives today.
• Introducing NEW Gau Do Porridge with outstanding elements and Se-Best technology
VIOLETA COMMUNICATONS
Thursday, March 15, 12
21. As good as home made porridge
s
on edia
ip
rsh
so
M
Sp
homemadesimple Food & Recipes
home organization
creative things that you crafts
can do by yourself for home decor
family, kids to show how garden
much you love and care
for them
VIOLETA COMMUNICATONS
Thursday, March 15, 12
22. d
un
ro
G
n
O
Gau Do JUNIOR CHEF CONTEST:
+ Time: Mid April to Mid May (4 weeks)
+ Purpose: This will be a chance for kid to show their talent and enjoy the fun of cooking. Gau Do will be the main
ingredient in the porridge and bring funs with attractive taste to kids.
+ Execution: organize in 4 Districts of HCMC, cooperate with the Organization of Women and Cultural House for Kid to call
for participating in the contest, where kid can cook their own porridge and mix it with other ingredient, then decorate it in
their own way è we will have prize for the best kid with certain criteria, and have media to cover the contest.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
23. PHASE 2
Porridge that you love, made better.
VIOLETA COMMUNICATONS
Thursday, March 15, 12
24. ls
rto
ria
PORRIDGE THAT YOU LOVE, MADE BETTER
ve
Ad
Nurture your baby's How to provide Vitamin B for your family
nutritional need
with a delicious bowl of
Gau Do Instant Porridge
Role of Vitamin B (4 kinds B1, B2, B6, B12) to the
When your baby begins feeding, health of the family.
he/she needs the right nutrition to * Where you can find vitamin B? Beans, meats, egg,
ensure his optimal growth. nuts, cereals, milk, pig livers...
* An easy way to provide Vitamin B for your family :
You feel unsure if your food can Gau Do porridge
deliver the right nutrients. However,
Gau Do porridge can be your
solution.
- Provide enough nutrition value
for your baby's health: nutri,
protein, nature oil,...
- Convenience: easy to prepare a
delicious meal for your baby
VIOLETA COMMUNICATONS
Thursday, March 15, 12
25. ls
rto
ria
PORRIDGE THAT YOU LOVE, MADE BETTER
ve
Ad
Nutrition expert's grocery
check list
Gau Do is hero as constant
and easy - delicious source
of Vitamin B
According to nutrition expert A
(endorsor), there is few
convenience food providing
Vitamin B
- Vitamin B plays an important role
for kids' growth. However, there's a
lake of Vitamin B in convenience
food.
* Gau Do porridge is an exception:
easy to cook & provide much of
Vitamin B
VIOLETA COMMUNICATONS
Thursday, March 15, 12
26. l
ria
ito
Ed
Essential Family Nutrition check list
Every Sunday, Ms Mai (testimonial) spends about 20 minutes to make a food list for
the next week. She makes the list to make sure that she won't miss any necessary
food for the whole family.
- Gau Do porridge is a "must have" in Ms Mai's food list because it is one of the
most favorite food of her 5-year-old son.
Box: Nutritional values in a Gau Do porridge bow
VIOLETA COMMUNICATONS
Thursday, March 15, 12
27. ls
rto
ria
PORRIDGE THAT YOU LOVE, MADE BETTER
ve
Ad
Chef expert talks about the perfect porridge then latch Gau Do as
having the perfect mix blossom, stickyness and smell
According to Chef A, a perfect porridge bowl
must have:
1) good taste,
2)provide some vitamin, nutri good for health;
easy to cook
Box: Gau Do porridge
VIOLETA COMMUNICATONS
Thursday, March 15, 12
28. ls
rto
ria
PORRIDGE THAT YOU LOVE, MADE BETTER
ve
Ad
A valuable offer in every serving ---
Mom's show care for appetite
and nutritional value
* A valuable offer in every serving: how Child athlete's must-have daily
much is enough?
* Prepare how many ingredients for a
snack - a Gau Do filled with mom's
bowl? home made goodness and taste
* Mom's show care for appetite and plus Vitamin B
nutritional value
* Gau Do porridge provide most nutrition
and vitamins you need *Before each game, child athlete is served
home made food, filled with vitamins
*Quick and easy,
*Gau Do - with mom's home made goodness
and taste plus Vitamin B
VIOLETA COMMUNICATONS
Thursday, March 15, 12
29. ls
rto
ria
PORRIDGE THAT YOU LOVE, MADE BETTER
ve
Ad
More nutrition in 3 minutes: The
Gau Do porridge Advantage Nourishment or convenience?
It is said that convenience food isn't as nourish as
A secret for busy women: prepare a
the home made. So, moms seem have to choose
delicious snack for your kids in just 3
1 of the 2 benefits. However, Gau Do porridge
minutes. Suggestion list:
should bring both: nutritional values for kids and
- Biscuits; - Soup; - A bow of instant
convenience for mom.
porridge;
VIOLETA COMMUNICATONS
Thursday, March 15, 12
30. t
en
ge
m PORRIDGE THAT YOU LOVE, MADE BETTER
ga
En
PHOTO CONTEST “I LOVE GAU DO”
Content:
A 4 –week Photo contest for member Webtretho named “Tôi yêu Gấu
Đỏ” (I love Gau Do)
Members share pictures of their family enjoying Gau Do instant porridge.
Purpose:
- Create an fun and lively activity in Webtretho, the most popular
forum for MOMS and KIDS, give them a chance to share and show
their happy and proud moments of their family
- With the sponsorship and cooperation of Gau Do porridge, the
forum wants to share as many recipes for porridge as possible, for
member to serve their family good porridge
Gau Do porridge also wants to send the message about their product: “as
good as homemade porridge” which is convenient, delicious, and
nutritious è Gau Do porridge is introduced to the right target audience:
family.
Supporting channel:
- Forum seeding: about “How instant porridge can be as good as,
and replace homemade porridge” in 4 weeks (aired 1 week before
the contest), and will embed the information of the contest in the
discussion.
- Flash banner: on webtretho, and to link to the contest when
clicking to it. (aired during the contest in high traffic position)
VIOLETA COMMUNICATONS
Thursday, March 15, 12
31. Thank You!
VIOLETA COMMUNICATONS
Thursday, March 15, 12