Honda
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The document traces the history of the Honda Civic from its origins in 1959 in Minato, Tokyo through various generations updated between 1972 and the present day. It also discusses the Civic Hybrid model and notes the Civic Hybrid provides high gas mileage in town, when braking, and on the highway thanks to its ability to capture energy through regenerative braking. An advertisement for the Civic Hybrid is referenced including its slogan of "Less gas. More comfort. And you have the Civic Hybrid to thank".
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Honda
- 1. 1
- 2. 2
- 3. 3
- 4. 4
- 5. 1 History of theproduct Minato, Tokyo, Japan (1959) (Evolution) Honda Civic
- 6. 6 (in July 1972)
- 10. 10 (2000-2005)
- 11. 11 (2006 -?)
- 12. 12 CivicHybrid MARKET SEGMENTATION
- 13. 13 “”Less gas. More comfort. And you have the Civic Hybrid to thank””. In town Whenbraking Onthehighway 4.4l
- 14. 1 Slogan and logo
- 15. 2
- 16. 1 Advertising (video) http://www.youtube.com/watch?v=KuAEIZJl_do