This document discusses plans for launching a pro baseball goods and sports shop in Aizu, Japan. It identifies reasons for starting the business, including bringing pro baseball goods to the local community. It outlines innovative ideas like connecting with a pro baseball team, holding events, and offering a member system with privileges. The document proposes advertising the shop through television commercials, an online presence with a bulletin board, and a 24-hour question service. It also discusses how the local University of Aizu could support the business through online sales and promotions. Startup needs like shelves, signs, cash registers, and computers are identified. An example company, Xebio Sports, is examined for their online and in-person sales strategies

1. A.Why is it important to launch this business? Identify three ways in which this
business might help the local community?
There are sports shops in Aizu, but there is no pro baseball goods shop. I thought
people need pro baseball goods shop in Aizu, and I thought it is important for people
who live in Aizu to start sports shop. So I started pro baseball goods and sports shop.
They don't have to go to pro baseball goods shop which exists far away because there
is pro baseball goods shop in the neighborhood. The number of tourists is increased
by planning various events. It has to a lot of people by selling the commodity at a low
price and sports can have the concern.
B.Ideas for launching this business. Identify 5 innovative things you might want
to do for developing this business.
Prizing the guest is important for us to start pro baseball goods shop and sports shop.
It is important for us to enrich goods in stock for the guest. The commercial that
remains in the impression is made. The commercial that remains in the impression is
important because it solicits clients. The limited product that can be bought only by
itself is made. The price is suppressed to cheapness as much as possible. A
professional baseball team is connected with business tie-up, and the event is held in
nationwide various places. The member system is installed and various privileges are
given.
C.How should your business reach out to the potential customers? What might
be some of the ways you will advertise your company.
The question and the demand by the telephone are around the clock accepted. The
bulletin board that accepts the question and the demand to home page is installed. A
commercial and a catchphrase remaining in the impression are made. The
catchphrase and the logo, etc. contribute, and prepare a special present for the chosen
person. The opinion in mail and the demand question are accepted for 24 hours. The
box where the question etc. are accepted to each store is prepared. The member
system is installed and privilege information and event information are transmitted
only to the member with mail.
D.How should you advertise your products? Develop a proper advertising
strategy to market your product to the local community. Write a slogan for your
advertisement.
We use the Internet to advertise the product of the company.
The Internet can easily obtain information on our company and the sold product.
In addition, the liked commodity can be bought even if not coming directly to our
shop if it orders on the Internet.
We use another method to advertise the product of the company.
It advertises our shop by using CM of the television.
If CM is thrown into the whole country, it becomes very good advertising because it

2. watches the television in every age at the time of which it is today. The product of our
shop can be advertised by these two methods.
Our slogan is a commodity that is cheaper than any shop and better than any shop.
E.How could the University of Aizu assist your business? Explain elaborately.
Our shop builds in Aizu Wakamatsu, so a lot of supports are demanded from
University of Aizu. University of Aizu is a university that is skillful in the computer,
so Cooperating with University of Aizu must enable me to sell it on the Internet.
Additionally, please make the list of the person who bought it by the web selling
once. It recommends to the person who used the web selling and mail is
recommended the member in sending our shop to become it. Please distribute the
discount ticket of our shop when getting into college University of Aizu. University
of Aizu is a partner of indispensable business in our shop when bringing it together.
F.What are the resources you need to start the business? Do you need to employ
people, do you need furniture, computers for your store, etc?. Identify
everything that you need.
There are a lot of necessary things in our sports shop. The shelf to exhibit in our
sports shop is necessary. A big signboard that stands out in front of the shop is set up.
The cash register and the clerk are necessary to sell a commodity. The personal
computer is necessary to calculate the amount of money sold in the sports shop. BGM
is necessary to put up the shop in vigor in the shop. The window where the lighting
and the outside are seen to give a bright image is prepared. If these things are
collected, our shop can manage it.
G.Give an example of a company who sells similar products in the market. How
do they sell their product. Do an internet search for what they sell, the prices,
discounts etc they offer etc and report it here.
I made Xebio sports an example by using the Internet. They build a lot of shops in
various prefectures and are obtaining a lot of profits. After making the member card,
they are selling a commodity smoothly and easily. They have increased the
preparation for various events and sales of the commodity by a reasonable price.
They make the guest register the e-mail magazine and e-mail information on a
profitable commodity. They are having it shop even if an online shop is set up in the
Internet and it doesn't go to the shop actually. They are selling our similar products
from these.