The document discusses plans to open a new men's fashion shop called NFH in Aizu-Wakamatsu city. There is currently a lack of men's fashion shops in the city. The new shop would aim to serve University of Aizu students by providing inexpensive clothing options without students having to travel outside the city. The business would advertise on the University's school paper and create a website to promote their products to local customers as well as those further away. They would sell a variety of clothing items and accessories at competitive price points similar to other major Japanese men's fashion brands.